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E-mail Use  in an Organization
Disclaimer <ul><li>This presentation and its content are the views of the presenter and not the views of Ice Miller. </li>...
2% Percent of E-mail in Compliance with the Various State Laws in 2003 Source: FTC, Feb. ‘04
66% Percent of Spam that is Fraudulent Source: FTC, Feb. ‘04
E-mail Laws  and Regulations <ul><li>Federal  – CAN-SPAM (Effective Jan. 1, 2004) </li></ul><ul><li>State  – 37 States hav...
CAN-SPAM <ul><li>CAN-SPAM – Federal Act  </li></ul><ul><li>Applies in all states and U.S. Territories </li></ul><ul><li>En...
CAN-SPAM <ul><li>Overview </li></ul><ul><ul><li>Requires e-mail to include specific information and mechanisms </li></ul><...
CAN-SPAM <ul><li>CAN-SPAM Covers :  </li></ul><ul><ul><li>“ Commercial Electronic Mail Messages” </li></ul></ul><ul><ul><l...
CAN-SPAM <ul><li>DEFINITION –  </li></ul><ul><li>Commercial Electronic Mail Message: </li></ul><ul><ul><li>The term ‘‘comm...
CAN-SPAM <ul><li>DEFINITION – Sender: </li></ul><ul><ul><li>(A)  IN GENERAL.—Except as provided in subparagraph (B), the t...
CAN-SPAM <ul><li>DEFINITION – Sender (continued): </li></ul><ul><ul><li>(B) SEPARATE LINES OF BUSINESS OR DIVISIONS.— If a...
CAN-SPAM <ul><li>DEFINITION –  </li></ul><ul><li>Initiate: </li></ul><ul><ul><li>The term ‘‘initiate’’, when used with res...
CAN-SPAM <ul><li>Messages exempt or not covered by certain parts of Act </li></ul><ul><ul><li>Transactional or Relationshi...
CAN-SPAM <ul><li>Transactional or Relationship Messages (continued) </li></ul><ul><ul><ul><li>(A) IN GENERAL.—The term ‘‘t...
CAN-SPAM <ul><li>Transactional or Relationship Messages (continued) </li></ul><ul><ul><ul><li>(A) IN GENERAL.—The term ‘‘t...
CAN-SPAM <ul><li>Transactional or Relationship Messages (continued) </li></ul><ul><ul><ul><li>(A) IN GENERAL.—The term ‘‘t...
CAN-SPAM <ul><li>Transactional or Relationship Messages (continued) </li></ul><ul><ul><ul><li>(A) IN GENERAL.—The term ‘‘t...
CAN-SPAM <ul><li>Transactional or Relationship Messages (continued) </li></ul><ul><ul><li>Potential Modification of Defini...
CAN-SPAM <ul><li>Requirements for Commercial E-mail: </li></ul><ul><ul><li>All Commercial e-mail Must Contain a Valid  Opt...
CAN-SPAM <ul><li>Requirements (Continued): </li></ul><ul><ul><li>Senders Must Avoid  False, Deceptive, or Misleading  e-ma...
CAN-SPAM <ul><li>Requirements:  Opt-out Mechanism </li></ul><ul><li>CAN-SPAM is an opt-out law.  </li></ul><ul><ul><li>Per...
CAN-SPAM <ul><li>Requirements:  e-mail Must Provide a Clear  Notice  that it is an Advertisement </li></ul><ul><ul><li>No ...
CAN-SPAM <ul><li>Requirements:  e-mail Must Provide an  Operative Return Address </li></ul><ul><ul><li>A valid return addr...
CAN-SPAM <ul><li>Requirements: </li></ul><ul><li>Sender Must Include a Valid  Physical Postal Address </li></ul><ul><ul><l...
State Laws <ul><li>37 States have passed laws regulating unsolicited e-mail </li></ul><ul><li>California probably the most...
State Laws <ul><li>Compliance – which states have jurisdiction:  </li></ul><ul><ul><li>where does the recipient live?  </l...
California  S.B. 186 (2003) <ul><li>&quot;Unsolicited commercial e-mail advertisement&quot; means a commercial e-mail adve...
Indiana IC 24-5-22-8  <ul><li>Indiana – an opt-out state with a business relationship exception </li></ul><ul><li>A person...
Indiana IC 24-5-22-8   <ul><li>(Continued)  A person may not do any of the following:  </li></ul><ul><ul><li>      (3) Sen...
Indiana IC 24-5-22-8  <ul><li>(Continued)  A person may not do any of the following:  </li></ul><ul><ul><li>     (5) Provi...
State Law – Preemption <ul><li>Federal CAN-SPAM Act preempts state laws  unless : </li></ul><ul><ul><li>The state law is d...
CAN-SPAM – Who Can Sue You? <ul><li>U.S. Attorneys – Dept. of Justice </li></ul><ul><li>Federal Agencies: </li></ul><ul><u...
CAN-SPAM – Who Can Sue You? <ul><li>Individuals  cannot  sue </li></ul><ul><li>Individuals may continue to bring suit unde...
CAN-SPAM <ul><li>Criminal Violations </li></ul><ul><ul><li>Hiding e-mail Origin Using Other Computers (Hacking and Relayin...
CAN-SPAM <ul><li>Criminal Violations - Details </li></ul><ul><ul><li>Hiding e-mail Origin Using Other Computers (Hacking a...
CAN-SPAM <ul><li>Civil Violations </li></ul><ul><ul><li>Failure to include in an e-mail all required information and opt-o...
CAN-SPAM <ul><li>Remedies for Violations </li></ul><ul><ul><li>A state attorney general can pursue money damages, injuncti...
CAN-SPAM <ul><li>Violations - Criminal </li></ul><ul><ul><li>Violations – potential for imprisonment of between one (1) an...
International Laws <ul><li>European Union -  Article 13 -  Unsolicited communications </li></ul><ul><ul><li>1. The use of ...
International Laws <ul><li>Non-EU Member Countries </li></ul><ul><li>Argentina </li></ul><ul><li>Australia  </li></ul><ul>...
CAN-SPAM – Who Can Sue You? <ul><li>U.S. Attorneys – Dept. of Justice </li></ul><ul><li>Federal Agencies: </li></ul><ul><u...
Case Examples – SPAM LAWS <ul><li>Cases – DOJ, Federal Agencies </li></ul><ul><li>Cases – ISPs </li></ul><ul><li>Cases – M...
Cases – CAN SPAM DOJ, Agency Suits <ul><li>Federal Trade Commission v. Phoenix Avatar, LLC et al.   </li></ul><ul><li>U.S....
Cases – CAN SPAM ISP Suits <ul><li>WASHINGTON - March 10, 2004  - America Online Inc. (NYSE: TWX), EarthLink Inc. (Nasdaq:...
Cases Other Suits and Activity <ul><li>The  FBI  has identified over 100 large-scale spammers, targeting about half of the...
CAN-SPAM <ul><li>FTC Rulemaking  – Congress: FTC to report or make rules concerning: </li></ul><ul><ul><li>Definition of “...
CAN-SPAM <ul><li>FTC Rulemaking  </li></ul><ul><ul><li>FTC declined to create national do-not-spam registry. </li></ul></u...
CAN-SPAM <ul><li>FTC RECENT ACTIVITIES: </li></ul><ul><li>March 10, 2004 </li></ul><ul><li>FTC  Seeks Comments  on Spam Re...
Thank You <ul><li>Dustin DuBois </li></ul><ul><li>[email_address] </li></ul><ul><li>(317) 236-2251 work </li></ul><ul><li>...
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E-mail Use in an Organization

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Transcript of "E-mail Use in an Organization"

  1. 1. E-mail Use in an Organization
  2. 2. Disclaimer <ul><li>This presentation and its content are the views of the presenter and not the views of Ice Miller. </li></ul><ul><li>These materials do not constitute specific legal advice and may not address all aspects of a legal development relevant to the audience member’s circumstances. </li></ul>
  3. 3. 2% Percent of E-mail in Compliance with the Various State Laws in 2003 Source: FTC, Feb. ‘04
  4. 4. 66% Percent of Spam that is Fraudulent Source: FTC, Feb. ‘04
  5. 5. E-mail Laws and Regulations <ul><li>Federal – CAN-SPAM (Effective Jan. 1, 2004) </li></ul><ul><li>State – 37 States have passed laws regulating unsolicited e-mail </li></ul><ul><li>International – Numerous foreign countries have enacted laws </li></ul>
  6. 6. CAN-SPAM <ul><li>CAN-SPAM – Federal Act </li></ul><ul><li>Applies in all states and U.S. Territories </li></ul><ul><li>Enacted to curb the quantity of unsolicited e-mail </li></ul><ul><li>FTC rulemaking continues </li></ul>
  7. 7. CAN-SPAM <ul><li>Overview </li></ul><ul><ul><li>Requires e-mail to include specific information and mechanisms </li></ul></ul><ul><ul><li>Prohibits sending e-mail to those who opted out </li></ul></ul><ul><ul><li>Fraud and deception in transmission – prohibited </li></ul></ul><ul><ul><li>Deceptive subject line – prohibited </li></ul></ul><ul><ul><li>Hiding origin of e-mail, routing through unauthorized computer – prohibited </li></ul></ul>
  8. 8. CAN-SPAM <ul><li>CAN-SPAM Covers : </li></ul><ul><ul><li>“ Commercial Electronic Mail Messages” </li></ul></ul><ul><ul><li>“ Senders” </li></ul></ul><ul><ul><li>No straight-forward exceptions for prior business relationships </li></ul></ul><ul><ul><li>No exemptions for associations, not-for-profits, etc. </li></ul></ul>
  9. 9. CAN-SPAM <ul><li>DEFINITION – </li></ul><ul><li>Commercial Electronic Mail Message: </li></ul><ul><ul><li>The term ‘‘commercial electronic mail message’’ means any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service (including content on an Internet website operated for a commercial purpose). </li></ul></ul>
  10. 10. CAN-SPAM <ul><li>DEFINITION – Sender: </li></ul><ul><ul><li>(A) IN GENERAL.—Except as provided in subparagraph (B), the term ‘‘sender’’, when used with respect to a commercial electronic mail message, means a person who initiates such a message </li></ul></ul><ul><ul><li>and whose product, service, or Internet web site is advertised or promoted by the message . </li></ul></ul>
  11. 11. CAN-SPAM <ul><li>DEFINITION – Sender (continued): </li></ul><ul><ul><li>(B) SEPARATE LINES OF BUSINESS OR DIVISIONS.— If an entity operates through separate lines of business or divisions and holds itself out to the recipient throughout the message as that particular line of business or division rather than as the entity of which such line of business or division is a part, then the line of business or the division shall be treated as the sender of such message for purposes of this Act. </li></ul></ul>
  12. 12. CAN-SPAM <ul><li>DEFINITION – </li></ul><ul><li>Initiate: </li></ul><ul><ul><li>The term ‘‘initiate’’, when used with respect to a commercial electronic mail message, means to originate or transmit such message or to procure the origination or transmission of such message, </li></ul></ul><ul><ul><li>but shall not include actions that constitute routine conveyance of such message. For purposes of this paragraph, more than one person may be considered to have initiated a message. </li></ul></ul>
  13. 13. CAN-SPAM <ul><li>Messages exempt or not covered by certain parts of Act </li></ul><ul><ul><li>Transactional or Relationship Messages </li></ul></ul><ul><ul><ul><li>(A) IN GENERAL.—The term ‘‘transactional or relationship message’’ means an electronic mail message the primary purpose of which is— </li></ul></ul></ul><ul><ul><ul><ul><li>(i) to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender; </li></ul></ul></ul></ul>
  14. 14. CAN-SPAM <ul><li>Transactional or Relationship Messages (continued) </li></ul><ul><ul><ul><li>(A) IN GENERAL.—The term ‘‘transactional or relationship message’’ means an electronic mail message the primary purpose of which is— </li></ul></ul></ul><ul><ul><ul><ul><li>(ii) to provide warranty information, product recall information, or safety or security information with respect to a commercial product or service used or purchased by the recipient; </li></ul></ul></ul></ul>
  15. 15. CAN-SPAM <ul><li>Transactional or Relationship Messages (continued) </li></ul><ul><ul><ul><li>(A) IN GENERAL.—The term ‘‘transactional or relationship message’’ means an electronic mail message the primary purpose of which is — ( iii) to provide — </li></ul></ul></ul><ul><ul><ul><li>(I) notification concerning a change in the terms or features of; </li></ul></ul></ul><ul><ul><ul><li>(II) notification of a change in the recipient’s standing or status with respect to; or </li></ul></ul></ul><ul><ul><ul><li>(III) at regular periodic intervals, account balance information or other type of account statement with respect to, </li></ul></ul></ul><ul><ul><ul><li>a subscription, membership, account, loan, or comparable ongoing commercial relationship involving the ongoing purchase or use by the recipient of products or services offered by the sender; </li></ul></ul></ul>
  16. 16. CAN-SPAM <ul><li>Transactional or Relationship Messages (continued) </li></ul><ul><ul><ul><li>(A) IN GENERAL.—The term ‘‘transactional or relationship message’’ means an electronic mail message the primary purpose of which is— </li></ul></ul></ul><ul><ul><ul><ul><li>(iv) to provide information directly related to an employment relationship or related benefit plan in which the recipient is currently involved, participating, or enrolled; or </li></ul></ul></ul></ul>
  17. 17. CAN-SPAM <ul><li>Transactional or Relationship Messages (continued) </li></ul><ul><ul><ul><li>(A) IN GENERAL.—The term ‘‘transactional or relationship message’’ means an electronic mail message the primary purpose of which is— </li></ul></ul></ul><ul><ul><ul><ul><li>(v) to deliver goods or services, including product updates or upgrades, that the recipient is entitled to receive under the terms of a transaction that the recipient has previously agreed to enter into with the sender. </li></ul></ul></ul></ul>
  18. 18. CAN-SPAM <ul><li>Transactional or Relationship Messages (continued) </li></ul><ul><ul><li>Potential Modification of Definition </li></ul></ul><ul><ul><ul><li>The [FTC]…may modify the definition…to expand or contract the categories of messages that are treated as transactional or relationship messages for purposes of this Act to the extent…necessary to accommodate changes in electronic mail technology or practices and accomplish the purposes of this Act. </li></ul></ul></ul>
  19. 19. CAN-SPAM <ul><li>Requirements for Commercial E-mail: </li></ul><ul><ul><li>All Commercial e-mail Must Contain a Valid Opt-out Mechanism </li></ul></ul><ul><ul><li>Opt-out Requests Must Be Honored Within 10 Business Days </li></ul></ul><ul><ul><li>e-mail Must Provide a Clear Notice that it is an Advertisement </li></ul></ul><ul><ul><li>e-mail Must Provide an Operative Return Address </li></ul></ul>
  20. 20. CAN-SPAM <ul><li>Requirements (Continued): </li></ul><ul><ul><li>Senders Must Avoid False, Deceptive, or Misleading e-mail Transmission Info or Subject Lines </li></ul></ul><ul><ul><li>Sender Must Include a Valid Physical Postal Address </li></ul></ul><ul><ul><li>Senders Must Label Sexually-Oriented Messages </li></ul></ul>
  21. 21. CAN-SPAM <ul><li>Requirements: Opt-out Mechanism </li></ul><ul><li>CAN-SPAM is an opt-out law. </li></ul><ul><ul><li>Permits an initial e-mail as long as the recipient is given an opportunity to opt-out of future communications and other requirements are met. </li></ul></ul><ul><ul><li>Opt-out opportunity notice must be provided clearly and conspicuously. </li></ul></ul><ul><ul><li>Provide a generic opt - out from all communications or a more specific menu of options - to opt-out of certain types (as long as also provide the means to opt-out of all communications). </li></ul></ul>
  22. 22. CAN-SPAM <ul><li>Requirements: e-mail Must Provide a Clear Notice that it is an Advertisement </li></ul><ul><ul><li>No recommendation is made for the specific language that is to be used or how it is to be positioned in the e-mail. </li></ul></ul><ul><ul><li>FTC’s “DOT-COM Disclosures:” </li></ul></ul><ul><ul><ul><li>The overall net impression of the ad </li></ul></ul></ul><ul><ul><ul><li>Adopt the perspective of a reasonable consumer </li></ul></ul></ul><ul><ul><li>Congress prohibits the FTC from requiring the inclusion of specific indicators in the subject line (except for adult content); however, the FTC is free to suggest such inclusion in a report it is to issue regarding its recommendations. </li></ul></ul>
  23. 23. CAN-SPAM <ul><li>Requirements: e-mail Must Provide an Operative Return Address </li></ul><ul><ul><li>A valid return address (or similar) must be provided for at least 30 days from the transmission of the message (leniency for temporary outages) </li></ul></ul><ul><ul><li>Goal - to facilitate opt-out </li></ul></ul><ul><ul><li>To permit enforcement against fraudulent users of ‘temporary’ e-mail address spammers </li></ul></ul>
  24. 24. CAN-SPAM <ul><li>Requirements: </li></ul><ul><li>Sender Must Include a Valid Physical Postal Address </li></ul><ul><ul><li>It is unclear whether a post-office box or similar postal address will satisfy the requirements of the Act </li></ul></ul>
  25. 25. State Laws <ul><li>37 States have passed laws regulating unsolicited e-mail </li></ul><ul><li>California probably the most stringent overall </li></ul><ul><ul><li>Opt-in requirement </li></ul></ul><ul><ul><li>Illegal to send to a recipient unless s/he has opted in to receiving the e-mail </li></ul></ul>
  26. 26. State Laws <ul><li>Compliance – which states have jurisdiction: </li></ul><ul><ul><li>where does the recipient live? </li></ul></ul><ul><ul><li>other contacts with a given state? </li></ul></ul><ul><li>Difficult to know with which law(s) to comply </li></ul><ul><li>Federal CAN-SPAM Act preempts state laws </li></ul><ul><li>BUT only partially preempted </li></ul>
  27. 27. California S.B. 186 (2003) <ul><li>&quot;Unsolicited commercial e-mail advertisement&quot; means a commercial e-mail advertisement sent to a recipient who meets both of the following criteria: </li></ul><ul><ul><li>    (1) The recipient has not provided direct consent to receive advertisements from the advertiser. </li></ul></ul><ul><ul><li>    (2) The recipient does not have a preexisting or current business relationship , as defined in subdivision (l), with the advertiser promoting the lease, sale, rental, gift offer, or other disposition of any property, goods, services, or extension of credit. </li></ul></ul><ul><li>Notwithstanding any other provision of law, a person or entity may not do any of the following: </li></ul><ul><ul><li>    (a) Initiate or advertise in an unsolicited commercial e-mail advertisement from California or advertise in an unsolicited commercial e-mail advertisement sent from California . </li></ul></ul><ul><ul><li>    (b) Initiate or advertise in an unsolicited commercial e-mail advertisement to a California electronic mail address, or advertise in an unsolicited commercial e-mail advertisement sent to a California electronic mail address . </li></ul></ul><ul><li>California: an OPT-IN state with a current business relationship exception </li></ul>
  28. 28. Indiana IC 24-5-22-8  <ul><li>Indiana – an opt-out state with a business relationship exception </li></ul><ul><li>A person may not do any of the following: </li></ul><ul><ul><li>    (1) Send unsolicited commercial electronic mail and fail to use &quot;ADV:&quot; as the initial four (4) characters in the subject line of the electronic mail. This subdivision does not apply if any of the following apply :     (A) The sender … has a current business relationship with the recipient of the electronic mail.     (B) … is an organization using the electronic mail to communicate with its members .     (C) … is an organization using the electronic mail to communicate exclusively with the organization's employees or contractors, or both. </li></ul></ul><ul><ul><li>    (2) … fail to use &quot;ADV:ADLT&quot; as the first eight (8) characters in the subject line of the electronic mail if the unsolicited commercial electronic mail is any of the following:     (A) … contains a solicitation for the sale or lease of services or tangible or intangible personal or real property that may not be purchased, leased, or possessed by a minor under Indiana law.     (B) … contains a solicitation for an extension of credit.     (C) … contains matter that is harmful to minors under Indiana law. </li></ul></ul>
  29. 29. Indiana IC 24-5-22-8   <ul><li>(Continued) A person may not do any of the following: </li></ul><ul><ul><li>    (3) Send … and fail to provide a means for the recipient easily and at no cost to the recipient to remove the recipient's name from the sender's electronic mail address lists . </li></ul></ul><ul><ul><li>    (4) Send … to a recipient who has asked the sender to remove the recipient's electronic mail address from the sender's electronic mail address lists. </li></ul></ul>
  30. 30. Indiana IC 24-5-22-8  <ul><li>(Continued) A person may not do any of the following: </li></ul><ul><ul><li>    (5) Provide to a third person the electronic mail address of a recipient who has asked the sender to remove the recipient's electronic mail address from the sender's electronic mail address lists. This subdivision applies to a third person who is a part of the sender's business organization. This subdivision does not prohibit providing a recipient's electronic mail address to a third person for the sole purpose of inclusion of the electronic mail address on a do-not-mail list. </li></ul></ul>
  31. 31. State Law – Preemption <ul><li>Federal CAN-SPAM Act preempts state laws unless : </li></ul><ul><ul><li>The state law is directed to fraudulent or deceptive practices </li></ul></ul><ul><ul><li>The state law is applicable more broadly than just e-mail </li></ul></ul><ul><li>State laws should continue to be considered </li></ul><ul><li>States – could draft new ‘broadly applicable’ laws to avoid direct preemption </li></ul>
  32. 32. CAN-SPAM – Who Can Sue You? <ul><li>U.S. Attorneys – Dept. of Justice </li></ul><ul><li>Federal Agencies: </li></ul><ul><ul><li>FTC </li></ul></ul><ul><ul><li>FDIC </li></ul></ul><ul><ul><li>Etc. </li></ul></ul><ul><li>State Attorneys General </li></ul><ul><li>Internet Service Providers (ISPs) </li></ul>
  33. 33. CAN-SPAM – Who Can Sue You? <ul><li>Individuals cannot sue </li></ul><ul><li>Individuals may continue to bring suit under non-preempted State laws </li></ul><ul><li>Plaintiff’s attorneys could seek class action </li></ul><ul><li>It remains to be determined how courts interpret CAN-SPAM’s preemption language </li></ul>
  34. 34. CAN-SPAM <ul><li>Criminal Violations </li></ul><ul><ul><li>Hiding e-mail Origin Using Other Computers (Hacking and Relaying) </li></ul></ul><ul><ul><li>False or Misleading e-mail Header Information </li></ul></ul><ul><ul><li>Deception in Registration of e-mail and Domain Names, and Ownership of IP Addresses </li></ul></ul>
  35. 35. CAN-SPAM <ul><li>Criminal Violations - Details </li></ul><ul><ul><li>Hiding e-mail Origin Using Other Computers (Hacking and Relaying) – Accessing, without authorization, a computer to initiate the transmission of multiple e-mails is prohibited. Similarly, using a computer to relay or retransmit multiple messages with the intent to hide the origin of the message is prohibited. Spammers sometimes use different computers, with or without permission, to hide the true origin of an e-mail, thus evading filters and other blocking techniques used by ISP’s. </li></ul></ul><ul><ul><li>False or Misleading e-mail Header Information – This is another tactic used by spammers to disguise their “sending” identity. The information is falsified in the “header” of their e-mail, which is typically the only portion of the e-mail that is seen by the receiving mail server. Spammers constantly change and falsify this information to evade detection, confuse spam filters, and continue sending spam. The Act prohibits initiation of multiple e-mails with materially falsified header information. </li></ul></ul><ul><ul><li>Deception in Registration of e-mail and Domain Names, and Ownership of IP Addresses - The Act prohibits initiating multiple e-mails from an account where the initiator has registered five or more e-mail accounts or two or more domain names using information that materially falsifies the registrant's true identity. The Act further prohibits initiating multiple e-mails from an IP address when the initiator has falsely represented he is the registrant of the address. </li></ul></ul>
  36. 36. CAN-SPAM <ul><li>Civil Violations </li></ul><ul><ul><li>Failure to include in an e-mail all required information and opt-out mechanisms </li></ul></ul><ul><ul><li>Failure to honor opt-out requests </li></ul></ul><ul><ul><li>Including False, Deceptive, or Misleading e-mail Transmission Info or Subject Lines </li></ul></ul>
  37. 37. CAN-SPAM <ul><li>Remedies for Violations </li></ul><ul><ul><li>A state attorney general can pursue money damages, injunctive relief to stop further violations of the Act, or statutory damages which can total to $2,000,000 or more for inclusion of false or misleading transmission information, or if circumstances support a finding of aggravated damages. </li></ul></ul><ul><ul><li>Statutory damages can reach up to $250 per address to which an e-mail is sent </li></ul></ul><ul><ul><li>3x damages for aggravating circumstances </li></ul></ul><ul><ul><li>Attorney fees available for successful actions </li></ul></ul>
  38. 38. CAN-SPAM <ul><li>Violations - Criminal </li></ul><ul><ul><li>Violations – potential for imprisonment of between one (1) and five (5) years depending on the egregiousness of the violation and other factors </li></ul></ul><ul><ul><li>Fines </li></ul></ul>
  39. 39. International Laws <ul><li>European Union - Article 13 - Unsolicited communications </li></ul><ul><ul><li>1. The use of automated calling systems without human intervention (automatic calling machines), facsimile machines (fax) or electronic mail for the purposes of direct marketing may only be allowed in respect of subscribers who have given their prior consent . </li></ul></ul><ul><ul><li>2. Notwithstanding paragraph 1, where a natural or legal person obtains from its customers their electronic contact details for electronic mail, in the context of the sale of a product or a service, in accordance with Directive 95/46/EC, the same natural or legal person may use these electronic contact details for direct marketing of its own similar products or services provided that customers clearly and distinctly are given the opportunity to object , free of charge and in an easy manner, to such use of electronic contact details when they are collected and on the occasion of each message in case the customer has not initially refused such use. </li></ul></ul><ul><ul><li>3. Member States shall take appropriate measures to ensure that, free of charge, unsolicited communications for purposes of direct marketing, in cases other than those referred to in paragraphs 1 and 2, are not allowed either without the consent of the subscribers concerned or in respect of subscribers who do not wish to receive these communications, the choice between these options to be determined by national legislation. </li></ul></ul><ul><ul><li>4. In any event, the practice of sending electronic mail for purposes of direct marketing disguising or concealing the identity of the sender on whose behalf the communication is made, or without a valid address to which the recipient may send a request that such communications cease , shall be prohibited . </li></ul></ul><ul><ul><li>5. Paragraphs 1 and 3 shall apply to subscribers who are natural persons. Member States shall also ensure, in the framework of Community law and applicable national legislation, that the legitimate interests of subscribers other than natural persons with regard to unsolicited communications are sufficiently protected. </li></ul></ul>
  40. 40. International Laws <ul><li>Non-EU Member Countries </li></ul><ul><li>Argentina </li></ul><ul><li>Australia </li></ul><ul><li>Brazil </li></ul><ul><li>Canada </li></ul><ul><li>Czech Republic </li></ul><ul><li>India </li></ul><ul><li>Japan </li></ul><ul><li>Russia </li></ul><ul><li>South Korea </li></ul><ul><li>Yugoslavia </li></ul><ul><li>European Union Member Countries </li></ul><ul><li>Austria </li></ul><ul><li>Belgium </li></ul><ul><li>Denmark </li></ul><ul><li>Finland </li></ul><ul><li>France </li></ul><ul><li>Germany </li></ul><ul><li>Greece </li></ul><ul><li>Ireland </li></ul><ul><li>Italy </li></ul><ul><li>Luxembourg </li></ul><ul><li>Netherlands </li></ul><ul><li>Norway </li></ul><ul><li>Portugal </li></ul><ul><li>Spain </li></ul><ul><li>Sweden </li></ul><ul><li>United Kingdom </li></ul>Source: www.spamlaws.com
  41. 41. CAN-SPAM – Who Can Sue You? <ul><li>U.S. Attorneys – Dept. of Justice </li></ul><ul><li>Federal Agencies: </li></ul><ul><ul><li>FTC </li></ul></ul><ul><ul><li>FDIC </li></ul></ul><ul><ul><li>SEC, etc. </li></ul></ul><ul><li>State Attorneys General </li></ul><ul><li>Internet Service Providers (ISPs) </li></ul>
  42. 42. Case Examples – SPAM LAWS <ul><li>Cases – DOJ, Federal Agencies </li></ul><ul><li>Cases – ISPs </li></ul><ul><li>Cases – Miscellaneous </li></ul>
  43. 43. Cases – CAN SPAM DOJ, Agency Suits <ul><li>Federal Trade Commission v. Phoenix Avatar, LLC et al. </li></ul><ul><li>U.S. v. Daniel J. Lin et al. </li></ul><ul><li>Federal Trade Commission v. Global Web Promotions Pty Ltd., et al. </li></ul>
  44. 44. Cases – CAN SPAM ISP Suits <ul><li>WASHINGTON - March 10, 2004 - America Online Inc. (NYSE: TWX), EarthLink Inc. (Nasdaq: ELNK), Microsoft Corp. (Nasdaq: MSFT) and Yahoo! Inc. (Nasdaq: YHOO) today jointly announced that their collaborative anti-spam industry efforts have resulted in the coordinated filing of the first major industry lawsuits under the new federal anti-spam law, the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act of 2003, which went into effect Jan. 1. </li></ul><ul><li>The country's four leading e-mail and Internet service providers announced the combined filing of six lawsuits against hundreds of defendants , including some of the nation's most notorious large-scale spammers. </li></ul>
  45. 45. Cases Other Suits and Activity <ul><li>The FBI has identified over 100 large-scale spammers, targeting about half of the most egregious violators for prosecution later in 2004. </li></ul><ul><li>Attorney General of New York and Microsoft filed an $18 million state lawsuit in late 2003. </li></ul><ul><li>Microsoft has filed eight lawsuits under CAN-SPAM against spammers. As of mid-2004, Microsoft has filed over 50 spam-related lawsuits. </li></ul>
  46. 46. CAN-SPAM <ul><li>FTC Rulemaking – Congress: FTC to report or make rules concerning: </li></ul><ul><ul><li>Definition of “Primary Purpose” of commercial e-mail </li></ul></ul><ul><ul><li>Definition of “Transactional or Relationship” message </li></ul></ul><ul><ul><li>Adequacy of 10-business day time frame for opt-out </li></ul></ul><ul><ul><li>Do-Not-e-mail registry ( FTC decision not to institute ) </li></ul></ul><ul><ul><li>Wireless messaging – permits FCC to use CAN-SPAM in its rule-making efforts (by October 2004) </li></ul></ul><ul><ul><li>Detailed Report to Congress in 2006 </li></ul></ul><ul><ul><li>Precludes FTC from requiring “ADV” or similar identifiers, except for sexually-oriented subject matter </li></ul></ul>
  47. 47. CAN-SPAM <ul><li>FTC Rulemaking </li></ul><ul><ul><li>FTC declined to create national do-not-spam registry. </li></ul></ul><ul><ul><li>WASHINGTON (AP) - The Bush administration said it will not create a national do-not-spam registry to discourage unwanted e-mail, fearing it could backfire and become a target list for new victims. The commission was obligated by lawmakers to consider the proposal under the &quot;can spam&quot; legislation that Bush signed in December, an idea patterned after the FTC's enormously successful do-not-call registry to limit telemarketing calls. But the FTC concluded that on the Internet, unlike within the highly regulated U.S. telephone network, regulators would be &quot;largely powerless to identify those responsible for misusing the registry.“ Regulators instead proposed broad adoption of new authentication technology that will make it more difficult to disguise the origin of unwanted e-mails. &quot;A national do-not-e-mail registry, without a system in place to authenticate the origin of e-mail messages, would fail to reduce the burden of spam…&quot; the commission said. If new authentication plans fail to emerge, the FTC will convene a federal advisory committee to determine whether the government could require Internet providers to adopt one. &quot;Without effective authentication of e-mail, any registry is doomed to fail,&quot; the commission said. (TED BRIDIS AP Technology Writer) </li></ul></ul>
  48. 48. CAN-SPAM <ul><li>FTC RECENT ACTIVITIES: </li></ul><ul><li>March 10, 2004 </li></ul><ul><li>FTC Seeks Comments on Spam Regulation </li></ul><ul><li>March 22, 2004 </li></ul><ul><li>FTC, Justice Department Halt Identity Theft Scam - Spammer Posed as AOL and Paypal to Con Consumers Into Providing Credit Card Numbers </li></ul><ul><li>April 7, 2004 </li></ul><ul><li>FTC Extends Comment Period on Spam Regulation until April 20 </li></ul><ul><li>April 13, 2004 </li></ul><ul><li>FTC Adopts Rule - Requires Notice That Spam Contains Sexually-Explicit Material </li></ul><ul><li>June 15, 2004 </li></ul><ul><li>No “Do Not Spam” to be implemented for now, FTC Tells Congress </li></ul>
  49. 49. Thank You <ul><li>Dustin DuBois </li></ul><ul><li>[email_address] </li></ul><ul><li>(317) 236-2251 work </li></ul><ul><li>(317) 341-4706 cell </li></ul>
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