Chapter 17
<ul><li>Form of Ownership </li></ul><ul><ul><li>Independent Retailer </li></ul></ul><ul><ul><li>Corporate Chain </li></ul>...
<ul><li>Level of Service </li></ul><ul><ul><li>Self-Service </li></ul></ul><ul><ul><li>Limited Service </li></ul></ul><ul>...
<ul><li>Merchandise Line </li></ul><ul><ul><li>Depth of Line </li></ul></ul><ul><ul><li>Breadth of Line </li></ul></ul>CLA...
<ul><li>Automatic Vending </li></ul><ul><li>Direct Mail and Catalogs </li></ul>NONSTORE RETAILING
<ul><li>Television Home Shopping </li></ul><ul><li>Online Retailing </li></ul><ul><li>Telemarketing </li></ul><ul><li>Dire...
<ul><li>Positioning a Retail Store </li></ul><ul><ul><li>Retail Positioning Matrix </li></ul></ul><ul><ul><li>Retailing Mi...
<ul><li>Retailing Mix (cont) </li></ul><ul><ul><li>Retail Pricing </li></ul></ul><ul><ul><ul><li>Shrinkage </li></ul></ul>...
FIGURE 17-10  The retail life cycle
Key Terms <ul><li>Retailing </li></ul><ul><li>Merchandise Line </li></ul><ul><li>Depth/Breadth of Line </li></ul><ul><li>R...
Key Concepts
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Chapter 17

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Chapter 17

  1. 1. Chapter 17
  2. 2. <ul><li>Form of Ownership </li></ul><ul><ul><li>Independent Retailer </li></ul></ul><ul><ul><li>Corporate Chain </li></ul></ul><ul><ul><li>Contractual System </li></ul></ul>CLASSIFYING RETAIL OUTLETS
  3. 3. <ul><li>Level of Service </li></ul><ul><ul><li>Self-Service </li></ul></ul><ul><ul><li>Limited Service </li></ul></ul><ul><ul><li>Full-Service </li></ul></ul>CLASSIFYING RETAIL OUTLETS
  4. 4. <ul><li>Merchandise Line </li></ul><ul><ul><li>Depth of Line </li></ul></ul><ul><ul><li>Breadth of Line </li></ul></ul>CLASSIFYING RETAIL OUTLETS
  5. 5. <ul><li>Automatic Vending </li></ul><ul><li>Direct Mail and Catalogs </li></ul>NONSTORE RETAILING
  6. 6. <ul><li>Television Home Shopping </li></ul><ul><li>Online Retailing </li></ul><ul><li>Telemarketing </li></ul><ul><li>Direct Selling </li></ul>NONSTORE RETAILING
  7. 7. <ul><li>Positioning a Retail Store </li></ul><ul><ul><li>Retail Positioning Matrix </li></ul></ul><ul><ul><li>Retailing Mix </li></ul></ul>RETAILING STRATEGY
  8. 8. <ul><li>Retailing Mix (cont) </li></ul><ul><ul><li>Retail Pricing </li></ul></ul><ul><ul><ul><li>Shrinkage </li></ul></ul></ul><ul><ul><ul><li>Off-price retailing </li></ul></ul></ul>RETAILING STRATEGY
  9. 9. FIGURE 17-10 The retail life cycle
  10. 10. Key Terms <ul><li>Retailing </li></ul><ul><li>Merchandise Line </li></ul><ul><li>Depth/Breadth of Line </li></ul><ul><li>Retailing Mix </li></ul><ul><li>Retail Life Cycle </li></ul><ul><li>Multichannel Retailers </li></ul>
  11. 11. Key Concepts

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