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Chapter 17
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Chapter 17

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Transcript

  • 1. Chapter 17
  • 2.
    • Form of Ownership
      • Independent Retailer
      • Corporate Chain
      • Contractual System
    CLASSIFYING RETAIL OUTLETS
  • 3.
    • Level of Service
      • Self-Service
      • Limited Service
      • Full-Service
    CLASSIFYING RETAIL OUTLETS
  • 4.
    • Merchandise Line
      • Depth of Line
      • Breadth of Line
    CLASSIFYING RETAIL OUTLETS
  • 5.
    • Automatic Vending
    • Direct Mail and Catalogs
    NONSTORE RETAILING
  • 6.
    • Television Home Shopping
    • Online Retailing
    • Telemarketing
    • Direct Selling
    NONSTORE RETAILING
  • 7.
    • Positioning a Retail Store
      • Retail Positioning Matrix
      • Retailing Mix
    RETAILING STRATEGY
  • 8.
    • Retailing Mix (cont)
      • Retail Pricing
        • Shrinkage
        • Off-price retailing
    RETAILING STRATEGY
  • 9. FIGURE 17-10 The retail life cycle
  • 10. Key Terms
    • Retailing
    • Merchandise Line
    • Depth/Breadth of Line
    • Retailing Mix
    • Retail Life Cycle
    • Multichannel Retailers
  • 11. Key Concepts