A final reason to act in a socially responsible manner is to avoid government regulation.
Most of the burden of social responsibility is on marketers. They can do best by following the strategies suggested, and maintaining a positive initial corporate image and responding quickly when difficulties arise.
Positioning. The concept of corporate social responsibility has direct implications for the positioning of a company. Efforts to create a “good-citizen” image help to position a firm as one that puts customers first.
Environmental Analysis. A company’s actions must be in compliance with laws and regulation.
A firm should be in a position to respond promptly if a response is warranted: An “early-warning system” needs to be in place and functioning continuously.