Bootstrapping

621 views
576 views

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
621
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • This "Deco" border was drawn on the Slide master using PowerPoint's Rectangle and Line tools. A smaller version was placed on the Notes Master by selecting all of the elements (using Select All from the Edit menu), deselecting the unwanted elements such as the Title (holding down the Shift key and clicking on the unwanted elements), and then using Paste as Picture from the Edit menu to place the border on the Notes Master. After pasting as a picture, we used the resize handles (with Shift to maintain the proportions) to reduce it to the size you see. Be sure to delete this word processing box before using this template for your own presentation.
  • Bootstrapping

    1. 1. Internal Sources of Funds: Bootstrapping Techniques
    2. 2. Bootstrapping <ul><li>Starting a company using limited resources </li></ul><ul><li>External financing not available </li></ul><ul><ul><li>Credit limited </li></ul></ul><ul><ul><li>Undesirable investments </li></ul></ul>
    3. 3. Startup Financing for Inc. 500 Companies in 2003 Source : Mike Hofman, “The Big Picture,” Inc ., Vol. 25, No. 12 (October 2003), p. 87. Exhibit 11.4
    4. 4. Administrative Overhead <ul><li>Space </li></ul><ul><li>Furnishings/Office Equipment </li></ul><ul><li>Administrative Salaries </li></ul>
    5. 5. Human Resource Management <ul><li>Independent Contractors </li></ul><ul><li>Temporary Employees </li></ul><ul><li>Student Interns </li></ul><ul><li>Equity Compensation </li></ul><ul><li>Nonmonetary Benefits </li></ul>
    6. 6. Bootstrap Marketing <ul><li>Goal is to achieve same impact with minimal cost </li></ul><ul><ul><li>Know the customer </li></ul></ul><ul><ul><li>Impact of message…not volume </li></ul></ul><ul><ul><li>Benefits of product/service </li></ul></ul><ul><ul><li>Understand niche </li></ul></ul><ul><ul><li>Spend wisely </li></ul></ul><ul><ul><li>Marketing is a process </li></ul></ul>
    7. 7. Bootstrap Marketing <ul><li>Word of mouth </li></ul><ul><li>Business Card </li></ul><ul><li>Blogs </li></ul><ul><li>Brochures </li></ul><ul><ul><li>Digital format </li></ul></ul><ul><ul><li>Web pages </li></ul></ul><ul><li>Banners, Signs, Trade Shows </li></ul><ul><li>Newsletters </li></ul>
    8. 8. Bootstrap Target Marketing <ul><li>Direct Mailings/E-Mailing </li></ul><ul><li>Telemarketing </li></ul><ul><li>Newspaper/mailbox inserts </li></ul><ul><li>Catalogues </li></ul><ul><li>Sample product </li></ul>
    9. 9. Bootstrap Advertising <ul><li>Yellow Pages </li></ul><ul><li>Newspaper/Magazine Ads </li></ul><ul><li>Radio </li></ul><ul><li>Television </li></ul><ul><li>Publicity </li></ul>
    10. 10. Ethics of Bootstrapping <ul><li>Delaying techniques </li></ul>

    ×