Alexander Glos Presentation To Florida Governor's Conference
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Alexander Glos Presentation To Florida Governor's Conference

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Transcript

  • 1. China: Market Opportunity
  • 2. Alexander Glos China Market Opportunity i2i Media Beijing Ltd. Beijing, China Florida Travel Conference August 7, 2006
  • 3. i2i Beijing?
    • Consultancy
    • Focused on International Travel Industry In China
    • Outbound Specialty
    • Visit Florida
    • Texas Tourism
    • Dallas – Ft. Worth
    • Utah
    • Los Angeles
    • San Francisco
  • 4. China Outbound Travel News
  • 5. i2i – What We Do
    • Branding
    • Direct Sales
    • China Market Representation & Office Facilities
    • Research
    • Reporting
    • Road shows
    • Sales Events
    • Strategic Consulting
    • Telemarketing
    • Trade & Consumer Show Organization
  • 6. The Question Most People Are Asking……
    • How Can I Capture Just A Piece Of this Market?
    • How To Do It?
    • How To Profit?
    • How To Prepare?
  • 7. Delve Deeper Into The Market:
    • Who Are The Chinese Traveler?
    • How To Attract Them?
    • Who Are The Real Buyers?
    • What You Need To Know To Be China Successful?
  • 8. Who Is The Chinese Tourist?
    • Pleasure Travelers
    • Young
    • Career Driven
    • Female
    • Growing Older & More Affluent
  • 9. Shift To Leisure Travel 24% to 83% in 10 Years
  • 10. What They Like To Do
    • Sightseeing
    • Shopping
    • Entertainment
    • Things They Can’t Do At Home
  • 11. What They Like To Do ….
  • 12. Female & Younger
  • 13. Chinese Travel Peaks During The Golden Weeks
  • 14. Individual Vs. Group Travel By Destination
  • 15. They Stay Longer…
  • 16. Spending Allocation
  • 17. Real Shopping Spend
  • 18. What They Buy
  • 19. Credit Card Usage Jumps
  • 20. How To Capture The Market?
    • Non-Independent Entry
      • JV, Coalition
    • Representative - Liaison Entry
      • Through Agency or Contractor
    • Independent Entry
      • Your Own Shop
    • Foreign Wholesale Entry
      • Work With Wholesalers To Deliver Your Product
  • 21. Understand The Challenges!!!!!
    • China Knows Nothing About You!
    • I’ll Never Get A Visa
    • It’s a Really Really Long Way To Go
    • Is There Chinese Food – Receptives?
  • 22. Go Back To The Basics!
    • Think like it is 1945 all over again!
    • Spell it out!
    • B E A C H
    • D I S N E Y
    • F U N
    • 99.9% Can Not Find You On A Map! Include a Map
  • 23. Multi – Track Approach
    • Trade
    • Consumer
    • Press
    • Government
  • 24. Sell Sell Sell !
    • Sell Your Destination
    • Advertise
    • Soft Articles
    • Trade Shows
    • Travel Missions
    • Web Sites
    • Newsletters
    • Fam Trips
    • Why?
  • 25. Localize Your Sales
  • 26. Localize Your Communication
  • 27. Build Your Network!
    • Master Consolidators
    • Drive the Market to Them
    • Liaison With Them & Your Receptives
    • Prime the Market For Your Destination
  • 28. Who Are These Trade Buyers?
    • 800+ Licensed Outbound Agents
    • On-line Agents
    • Corporate Travel Buyers
    • MICE
    • Government
  • 29. What Do They Want?
    • To Make Money!
    • Be Prepared – With Packages
    • Receptives
    • Airlines Partners
    • Promotion Plans
    • Support in Country!!!
  • 30. Get Your Destination Ready!
    • Receptives!!!! KEY!
    • Hoteliers
    • Restaurants
    • Destinations
    • Educate Your Members - Partners
  • 31. ADS – The Avalanche
    • ADS Will Happen
    • When It Happens – You Will Either Be Ready or YOU WILL BE TOAST!
    • Get Ready Now!
  • 32. Alexander Glos [email_address] i2i Media Beijing Ltd. Beijing, China www.i2i-m.com