9-27-06.ppt

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9-27-06.ppt

  1. 1. Surveys The Bread and Butter of American Politics
  2. 2. Definition <ul><li>A method of data collection in which information is obtained directly from individual persons who are selected so as to provide a basis for making inferences about some larger population </li></ul><ul><li>Versatile </li></ul><ul><li>Efficient </li></ul><ul><li>Generalizable </li></ul>
  3. 3. Terms <ul><li>Instrument </li></ul><ul><li>Questionnaire </li></ul><ul><li>Interview Schedule </li></ul><ul><li>Respondent </li></ul>
  4. 4. Survey Planning <ul><li>What are the study’s objectives? </li></ul><ul><li>What substantive variables should be measured? </li></ul><ul><li>What Questions will help interpret answers? </li></ul><ul><li>Respondent knowledge </li></ul><ul><li>Relevant experience </li></ul><ul><li>Respondent attitudes </li></ul><ul><li>Consistent actions </li></ul><ul><li>Strong attitudes </li></ul>
  5. 5. Types of Survey Data <ul><li>Cross-Sectional </li></ul><ul><li>Longitudinal </li></ul><ul><li>Trend </li></ul><ul><li>Cohort </li></ul><ul><li>Panel </li></ul>
  6. 6. Survey Implementation <ul><li>Mail </li></ul><ul><ul><li>Response Rate </li></ul></ul><ul><ul><li>Who’s Responding? </li></ul></ul><ul><ul><li>Length </li></ul></ul><ul><li>Personal Interview </li></ul><ul><ul><li>Reactivity </li></ul></ul><ul><ul><li>Length </li></ul></ul><ul><li>Telephone </li></ul><ul><ul><li>RDD </li></ul></ul><ul><ul><li>CATI </li></ul></ul><ul><ul><li>Length </li></ul></ul><ul><ul><li>Telemarketing </li></ul></ul>
  7. 7. Survey Questions
  8. 8. Types of Respondent Information <ul><li>Facts </li></ul><ul><li>Perceptions </li></ul><ul><li>Opinions </li></ul><ul><li>Attitudes </li></ul><ul><li>Behavioral Reports </li></ul>
  9. 9. Wording <ul><li>Avoid Loaded words </li></ul><ul><li>Avoid Loaded questions </li></ul><ul><li>Open Form </li></ul><ul><li>Closed Form </li></ul><ul><ul><li>Exhaustive </li></ul></ul><ul><ul><li>Mutually Exclusive </li></ul></ul>
  10. 10. Survey Best Practices <ul><li>Minimize risk of bias </li></ul><ul><li>Make questions/response choices clear </li></ul><ul><li>Avoid making disagreements disagreeable </li></ul><ul><li>Don’t reinvent the wheel </li></ul><ul><li>Focus on one issue </li></ul><ul><li>Chose response format carefully </li></ul><ul><li>Minimize fence-sitting </li></ul>
  11. 11. Question Order <ul><li>Warm-up </li></ul><ul><li>Substance </li></ul><ul><li>Demographics </li></ul><ul><li>Priming and Framing </li></ul><ul><li>Experiments </li></ul>
  12. 12. Problems <ul><li>Response Rate </li></ul><ul><li>Bad Sample </li></ul><ul><li>Bad questions </li></ul><ul><li>Bad questionnaire design </li></ul><ul><li>Bad interviewers </li></ul>
  13. 13. <ul><li>&quot;Has George W. Bush done better than you expected as president, worse than you expected, or about as you expected, based on his campaign for president four years ago?“ – Time Poll </li></ul><ul><li>Which of these statements do you think best describes the system that regulates the amount of money plaintiffs get when they win lawsuits: a state of crisis, a major problem, a minor problem, or not a problem at all?&quot; – CNN/USAToday/Gallup Poll </li></ul>

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