How to build a client base

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So you made the leap into entrepreneurship, set up your company, fine-tuned your product or service and hung the proverbial "open" sign out front. But where are the customers? In this seminar, you …

So you made the leap into entrepreneurship, set up your company, fine-tuned your product or service and hung the proverbial "open" sign out front. But where are the customers? In this seminar, you will learn practical, inexpensive and easy ways for building your client base to drive revenue and growth.

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  • 1. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpHOW TO BUILD A CLIENT BASEPRESENTED BY SHELLEY MAYER, RAMP COMMUNICATIONS - MAY 2013So you made the leap into entrepreneurship, set upyour company, fine-tuned your product or service andhung the proverbial "open" sign out front. But whereare the customers? In this seminar, you will learnpractical, inexpensive and easy ways for building yourclient base to drive revenue and growth.Thursday, 16 May, 13
  • 2. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp1. Marketing BasicsStrategyPlanAssetsTactics2. Case Studies3. Q&ASESSION OUTLINEThursday, 16 May, 13
  • 3. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpMARKETING BASICSSTRATEGYThursday, 16 May, 13
  • 4. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpMARKETING BASICSSTRATEGYTarget MarketWho are you selling to?Thursday, 16 May, 13
  • 5. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpMARKETING BASICSSTRATEGYTarget MarketWho are you selling to?CompetitorsWho are you competing against?Thursday, 16 May, 13
  • 6. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpMARKETING BASICSSTRATEGYTarget MarketWho are you selling to?CompetitorsWho are you competing against?BenefitsWhat are you really selling?Thursday, 16 May, 13
  • 7. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpMARKETING BASICSSTRATEGYTarget MarketWho are you selling to?CompetitorsWho are you competing against?BenefitsWhat are you really selling?DifferentiatorWhy will customers want to buy fromyou instead of your competitors?Thursday, 16 May, 13
  • 8. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpMARKETING BASICSSTRATEGYTarget MarketWho are you selling to?CompetitorsWho are you competing against?BenefitsWhat are you really selling?DifferentiatorWhy will customers want to buy fromyou instead of your competitors?BrandHow do you look, act and sound?Thursday, 16 May, 13
  • 9. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpMARKETING BASICSPLANThursday, 16 May, 13
  • 10. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Business & Marketing GoalsMARKETING BASICSPLANThursday, 16 May, 13
  • 11. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Business & Marketing GoalsMARKETING BASICSPLAN• BudgetThursday, 16 May, 13
  • 12. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Business & Marketing GoalsMARKETING BASICSPLAN• Budget• Communication ObjectivesThursday, 16 May, 13
  • 13. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Business & Marketing GoalsMARKETING BASICSPLAN• Budget• Marketing Assets• Communication ObjectivesThursday, 16 May, 13
  • 14. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Business & Marketing GoalsMARKETING BASICSPLAN• Budget• Marketing Assets• Communication Objectives• Tactics• Goals• Timing• BudgetThursday, 16 May, 13
  • 15. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Business & Marketing GoalsMARKETING BASICSPLAN• Budget• Marketing Assets• Communication Objectives• Tactics• Goals• Timing• Budget• Performance MetricsThursday, 16 May, 13
  • 16. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpMARKETING ASSETSTHE BASICS• Company name• Logo• URL• Website• Business cards• Stationary• Brand IdentityThis  brand  iden,ty  sample  by  h2p://www.blissandtellbrandingcompany.com/Thursday, 16 May, 13
  • 17. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Signage/packaging• Brochures• Flyers/postcards• Newsletter template• Photography• Video• Testimonials6MARKETING ASSETSGENERALLY APPLICABLEPhoto  courtesy  of  Donna  Santos  PhotographyThomas
  • 18.  

Solutions,
  • 19.  

based
  • 20.  

in
  • 21.  

Hamilton
  • 22.  

for
  • 23.  

over
  • 24.  

40
  • 25.  

years,
  • 26.  

serves
  • 27.  

customers
  • 28.  

throughout
  • 29.  

Niagara,
  • 30.  

the
  • 31.  

Golden
  • 32.  

Horseshoeand
  • 33.  

the
  • 34.  

GTA.Our
  • 35.  

management
  • 36.  

team
  • 37.  

is
  • 38.  

passionate
  • 39.  

about
  • 40.  

two
  • 41.  

things…
  • 42.  

trucks
  • 43.  

and
  • 44.  

customers.
  • 45.  


  • 46.  

Our
  • 47.  

manpower
  • 48.  

pool
  • 49.  

shares
  • 50.  

that
  • 51.  

passion.
  • 52.  


  • 53.  

We
  • 54.  

form
  • 55.  

strong
  • 56.  

partnerships
  • 57.  

with
  • 58.  

our
  • 59.  

customers
  • 60.  

and
  • 61.  

collaborate
  • 62.  

to
  • 63.  

deliver
  • 64.  

meaningful,
  • 65.  

cost-­saving
  • 66.  

solutions.By
  • 67.  

working
  • 68.  

with
  • 69.  

our
  • 70.  

focused
  • 71.  

team
  • 72.  

who
  • 73.  

understands
  • 74.  

your
  • 75.  

business,
  • 76.  

you
  • 77.  

enjoy
  • 78.  

optimal
  • 79.  

flexibility
  • 80.  

and
  • 81.  

services
  • 82.  

tailored
  • 83.  

precisely
  • 84.  

to
  • 85.  

your
  • 86.  

needs.You
  • 87.  

focus
  • 88.  

on
  • 89.  

your
  • 90.  

core
  • 91.  

business
  • 92.  

we
  • 93.  

focus
  • 94.  

on
  • 95.  

your
  • 96.  

fleet.
  • 97.  


  • 98.  

We
  • 99.  

offer
  • 100.  

a
  • 101.  

full
  • 102.  

range
  • 103.  

of
  • 104.  

work
  • 105.  

trucks
  • 106.  

to
  • 107.  

meet
  • 108.  

the
  • 109.  

needs
  • 110.  

of
  • 111.  

any
  • 112.  

size
  • 113.  

fleet.
  • 114.  


  • 115.  

From
  • 116.  

a
  • 117.  

little
  • 118.  

Ford
  • 119.  

Ranger
  • 120.  

to
  • 121.  

an
  • 122.  

F350
  • 123.  

to
  • 124.  

a
  • 125.  

large
  • 126.  

Dempster
  • 127.  

scrap
  • 128.  

handler,
  • 129.  

we
  • 130.  

equip
  • 131.  

your
  • 132.  

business
  • 133.  

with
  • 134.  

trucks
  • 135.  

right
  • 136.  

for
  • 137.  

you
  • 138.  

at
  • 139.  

a
  • 140.  

price
  • 141.  

point
  • 142.  

to
  • 143.  

suit
  • 144.  

your
  • 145.  

budget.
  • 146.  

We
  • 147.  

provide
  • 148.  

both
  • 149.  

short
  • 150.  

and
  • 151.  

long
  • 152.  

term
  • 153.  

leases
  • 154.  

&
  • 155.  

rentals
  • 156.  

andcan
  • 157.  

assist
  • 158.  

you
  • 159.  

in
  • 160.  

ramping
  • 161.  

up
  • 162.  

quickly
  • 163.  

for
  • 164.  

special
  • 165.  

projects
  • 166.  

or
  • 167.  

downgrading
  • 168.  

should
  • 169.  

business
  • 170.  

needs
  • 171.  

change.
  • 172.  

At
  • 173.  

Thomas
  • 174.  

Solutions
  • 175.  

our
  • 176.  

SmartSourceTM
  • 177.  

solution
  • 178.  

provides
  • 179.  

a
  • 180.  

wide
  • 181.  

range
  • 182.  

of
  • 183.  

benefits.
  • 184.  

You
  • 185.  

will
  • 186.  

maximize
  • 187.  

availability
  • 188.  

and
  • 189.  

control
  • 190.  

costs
  • 191.  

while
  • 192.  

maintaining
  • 193.  

the
  • 194.  

highest
  • 195.  

possible
  • 196.  

safety
  • 197.  

standards.
  • 198.  

Enjoy
  • 199.  

the
  • 200.  

benefits
  • 201.  

of
  • 202.  

both
  • 203.  

leasing
  • 204.  

and
  • 205.  

renting
  • 206.  

simultaneously.•
  • 207.  

Work
  • 208.  

truck
  • 209.  

lease
  • 210.  

&
  • 211.  

rental•
  • 212.  

Fleet
  • 213.  

management•
  • 214.  

Cartage
  • 215.  

&
  • 216.  

LTL
  • 217.  

transportation•
  • 218.  

Manpower•
  • 219.  

Custom
  • 220.  

SolutionsThursday, 16 May, 13
  • 221. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Customer database• Prospect database• Case studies• Bios of management• Brand style guide• Templates• Trade show displays• Keyword inventory• Microsites• Expert content• Audio Files/Pod Cast• Blog• Demos• And more…7MARKETING ASSETSDEPENDS ON YOUR BUSINESSThursday, 16 May, 13
  • 222. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Digital Newsletter• Email Campaign• Online Advertising(Banners)• Search Engine Marketing(Google Ads)• Search EngineOptimization• Online Directories• Google Places• Webcast or PodcastMARKETING TACTICSDIGITAL MARKETINGThursday, 16 May, 13
  • 223. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Facebook• Your page• Advertising• Groups• LinkedIn• Profiles• Advertising• Google+• Twitter• You Tube• Pinterest• BlogMARKETING TACTICSSocial MediaThursday, 16 May, 13
  • 224. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Hosted Events• Client Appreciation• Workshops• Seminars• Guest Speaking• Networking• AssociationMemberships• Trade Shows & EventsMARKETING TACTICSEvents & NetworkingThursday, 16 May, 13
  • 225. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Television• Radio• Print (Magazine,Newspaper)• Billboards/Out of Home• Direct MailMARKETING TACTICSAdvertisingThursday, 16 May, 13
  • 226. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Public Relations• Strategic Partnerships• Sales Promotions, DiscountsSales• Contents/Sweepstakes• Stunts• Loyalty Program• Referral ProgramMARKETING TACTICSOtherThursday, 16 May, 13
  • 227. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpCASE STUDIESThursday, 16 May, 13
  • 228. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpIN SUMMARY• Really know your ideal clientFocus on things that will reach them most easily• Existing customers/clients are the best place to start• Be selective and focus• Make a commitment and stick to it - give things time to work• Measure and adjust• Ensure the foundation is in place first – website, businesscardsThursday, 16 May, 13
  • 229. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpABOUT RAMPCOMMUNICATIONS• Founded in 2011 byShelley Mayer• Located in east Toronto• Team of 5 full time and10+ freelancers• Creative Director• Account Services & ProjectManagement• Digital Specialists• Art Directors, Designers,Copywriters• Marketing Strategists andConsultantsThursday, 16 May, 13
  • 230. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpABOUT RAMPCOMMUNICATIONSScope of Services• Full service marketing &advertising agency• Branding,communications planning& strategy for traditionaland digital• Creative design &production of point ofsale materials, collateral,newspaper, magazine,radio and TV advertisingThursday, 16 May, 13
  • 231. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpTHANK YOU! QUESTIONS?Shelley MayerFounderRamp CommunicationsTwitter: @shelleymayerTwitter: @RampedUp647-995-1340shelley@ramped.cawww.ramped.cawww.facebook.com/RampedUpTo connect on LinkedIn:Search for Shelley MayerThursday, 16 May, 13