How to build a client base

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So you made the leap into entrepreneurship, set up your company, fine-tuned your product or service and hung the proverbial "open" sign out front. But where are the customers? In this seminar, you will learn practical, inexpensive and easy ways for building your client base to drive revenue and growth.

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How to build a client base

  1. 1. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpHOW TO BUILD A CLIENT BASEPRESENTED BY SHELLEY MAYER, RAMP COMMUNICATIONS - MAY 2013So you made the leap into entrepreneurship, set upyour company, fine-tuned your product or service andhung the proverbial "open" sign out front. But whereare the customers? In this seminar, you will learnpractical, inexpensive and easy ways for building yourclient base to drive revenue and growth.Thursday, 16 May, 13
  2. 2. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp1. Marketing BasicsStrategyPlanAssetsTactics2. Case Studies3. Q&ASESSION OUTLINEThursday, 16 May, 13
  3. 3. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpMARKETING BASICSSTRATEGYThursday, 16 May, 13
  4. 4. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpMARKETING BASICSSTRATEGYTarget MarketWho are you selling to?Thursday, 16 May, 13
  5. 5. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpMARKETING BASICSSTRATEGYTarget MarketWho are you selling to?CompetitorsWho are you competing against?Thursday, 16 May, 13
  6. 6. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpMARKETING BASICSSTRATEGYTarget MarketWho are you selling to?CompetitorsWho are you competing against?BenefitsWhat are you really selling?Thursday, 16 May, 13
  7. 7. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpMARKETING BASICSSTRATEGYTarget MarketWho are you selling to?CompetitorsWho are you competing against?BenefitsWhat are you really selling?DifferentiatorWhy will customers want to buy fromyou instead of your competitors?Thursday, 16 May, 13
  8. 8. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpMARKETING BASICSSTRATEGYTarget MarketWho are you selling to?CompetitorsWho are you competing against?BenefitsWhat are you really selling?DifferentiatorWhy will customers want to buy fromyou instead of your competitors?BrandHow do you look, act and sound?Thursday, 16 May, 13
  9. 9. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpMARKETING BASICSPLANThursday, 16 May, 13
  10. 10. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Business & Marketing GoalsMARKETING BASICSPLANThursday, 16 May, 13
  11. 11. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Business & Marketing GoalsMARKETING BASICSPLAN• BudgetThursday, 16 May, 13
  12. 12. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Business & Marketing GoalsMARKETING BASICSPLAN• Budget• Communication ObjectivesThursday, 16 May, 13
  13. 13. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Business & Marketing GoalsMARKETING BASICSPLAN• Budget• Marketing Assets• Communication ObjectivesThursday, 16 May, 13
  14. 14. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Business & Marketing GoalsMARKETING BASICSPLAN• Budget• Marketing Assets• Communication Objectives• Tactics• Goals• Timing• BudgetThursday, 16 May, 13
  15. 15. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Business & Marketing GoalsMARKETING BASICSPLAN• Budget• Marketing Assets• Communication Objectives• Tactics• Goals• Timing• Budget• Performance MetricsThursday, 16 May, 13
  16. 16. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpMARKETING ASSETSTHE BASICS• Company name• Logo• URL• Website• Business cards• Stationary• Brand IdentityThis  brand  iden,ty  sample  by  h2p://www.blissandtellbrandingcompany.com/Thursday, 16 May, 13
  17. 17. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Signage/packaging• Brochures• Flyers/postcards• Newsletter template• Photography• Video• Testimonials6MARKETING ASSETSGENERALLY APPLICABLEPhoto  courtesy  of  Donna  Santos  PhotographyThomas
  18. 18.  

Solutions,
  19. 19.  

based
  20. 20.  

in
  21. 21.  

Hamilton
  22. 22.  

for
  23. 23.  

over
  24. 24.  

40
  25. 25.  

years,
  26. 26.  

serves
  27. 27.  

customers
  28. 28.  

throughout
  29. 29.  

Niagara,
  30. 30.  

the
  31. 31.  

Golden
  32. 32.  

Horseshoeand
  33. 33.  

the
  34. 34.  

GTA.Our
  35. 35.  

management
  36. 36.  

team
  37. 37.  

is
  38. 38.  

passionate
  39. 39.  

about
  40. 40.  

two
  41. 41.  

things…
  42. 42.  

trucks
  43. 43.  

and
  44. 44.  

customers.
  45. 45.  


  46. 46.  

Our
  47. 47.  

manpower
  48. 48.  

pool
  49. 49.  

shares
  50. 50.  

that
  51. 51.  

passion.
  52. 52.  


  53. 53.  

We
  54. 54.  

form
  55. 55.  

strong
  56. 56.  

partnerships
  57. 57.  

with
  58. 58.  

our
  59. 59.  

customers
  60. 60.  

and
  61. 61.  

collaborate
  62. 62.  

to
  63. 63.  

deliver
  64. 64.  

meaningful,
  65. 65.  

cost-­saving
  66. 66.  

solutions.By
  67. 67.  

working
  68. 68.  

with
  69. 69.  

our
  70. 70.  

focused
  71. 71.  

team
  72. 72.  

who
  73. 73.  

understands
  74. 74.  

your
  75. 75.  

business,
  76. 76.  

you
  77. 77.  

enjoy
  78. 78.  

optimal
  79. 79.  

flexibility
  80. 80.  

and
  81. 81.  

services
  82. 82.  

tailored
  83. 83.  

precisely
  84. 84.  

to
  85. 85.  

your
  86. 86.  

needs.You
  87. 87.  

focus
  88. 88.  

on
  89. 89.  

your
  90. 90.  

core
  91. 91.  

business
  92. 92.  

we
  93. 93.  

focus
  94. 94.  

on
  95. 95.  

your
  96. 96.  

fleet.
  97. 97.  


  98. 98.  

We
  99. 99.  

offer
  100. 100.  

a
  101. 101.  

full
  102. 102.  

range
  103. 103.  

of
  104. 104.  

work
  105. 105.  

trucks
  106. 106.  

to
  107. 107.  

meet
  108. 108.  

the
  109. 109.  

needs
  110. 110.  

of
  111. 111.  

any
  112. 112.  

size
  113. 113.  

fleet.
  114. 114.  


  115. 115.  

From
  116. 116.  

a
  117. 117.  

little
  118. 118.  

Ford
  119. 119.  

Ranger
  120. 120.  

to
  121. 121.  

an
  122. 122.  

F350
  123. 123.  

to
  124. 124.  

a
  125. 125.  

large
  126. 126.  

Dempster
  127. 127.  

scrap
  128. 128.  

handler,
  129. 129.  

we
  130. 130.  

equip
  131. 131.  

your
  132. 132.  

business
  133. 133.  

with
  134. 134.  

trucks
  135. 135.  

right
  136. 136.  

for
  137. 137.  

you
  138. 138.  

at
  139. 139.  

a
  140. 140.  

price
  141. 141.  

point
  142. 142.  

to
  143. 143.  

suit
  144. 144.  

your
  145. 145.  

budget.
  146. 146.  

We
  147. 147.  

provide
  148. 148.  

both
  149. 149.  

short
  150. 150.  

and
  151. 151.  

long
  152. 152.  

term
  153. 153.  

leases
  154. 154.  

&
  155. 155.  

rentals
  156. 156.  

andcan
  157. 157.  

assist
  158. 158.  

you
  159. 159.  

in
  160. 160.  

ramping
  161. 161.  

up
  162. 162.  

quickly
  163. 163.  

for
  164. 164.  

special
  165. 165.  

projects
  166. 166.  

or
  167. 167.  

downgrading
  168. 168.  

should
  169. 169.  

business
  170. 170.  

needs
  171. 171.  

change.
  172. 172.  

At
  173. 173.  

Thomas
  174. 174.  

Solutions
  175. 175.  

our
  176. 176.  

SmartSourceTM
  177. 177.  

solution
  178. 178.  

provides
  179. 179.  

a
  180. 180.  

wide
  181. 181.  

range
  182. 182.  

of
  183. 183.  

benefits.
  184. 184.  

You
  185. 185.  

will
  186. 186.  

maximize
  187. 187.  

availability
  188. 188.  

and
  189. 189.  

control
  190. 190.  

costs
  191. 191.  

while
  192. 192.  

maintaining
  193. 193.  

the
  194. 194.  

highest
  195. 195.  

possible
  196. 196.  

safety
  197. 197.  

standards.
  198. 198.  

Enjoy
  199. 199.  

the
  200. 200.  

benefits
  201. 201.  

of
  202. 202.  

both
  203. 203.  

leasing
  204. 204.  

and
  205. 205.  

renting
  206. 206.  

simultaneously.•
  207. 207.  

Work
  208. 208.  

truck
  209. 209.  

lease
  210. 210.  

&
  211. 211.  

rental•
  212. 212.  

Fleet
  213. 213.  

management•
  214. 214.  

Cartage
  215. 215.  

&
  216. 216.  

LTL
  217. 217.  

transportation•
  218. 218.  

Manpower•
  219. 219.  

Custom
  220. 220.  

SolutionsThursday, 16 May, 13
  221. 221. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Customer database• Prospect database• Case studies• Bios of management• Brand style guide• Templates• Trade show displays• Keyword inventory• Microsites• Expert content• Audio Files/Pod Cast• Blog• Demos• And more…7MARKETING ASSETSDEPENDS ON YOUR BUSINESSThursday, 16 May, 13
  222. 222. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Digital Newsletter• Email Campaign• Online Advertising(Banners)• Search Engine Marketing(Google Ads)• Search EngineOptimization• Online Directories• Google Places• Webcast or PodcastMARKETING TACTICSDIGITAL MARKETINGThursday, 16 May, 13
  223. 223. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Facebook• Your page• Advertising• Groups• LinkedIn• Profiles• Advertising• Google+• Twitter• You Tube• Pinterest• BlogMARKETING TACTICSSocial MediaThursday, 16 May, 13
  224. 224. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Hosted Events• Client Appreciation• Workshops• Seminars• Guest Speaking• Networking• AssociationMemberships• Trade Shows & EventsMARKETING TACTICSEvents & NetworkingThursday, 16 May, 13
  225. 225. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Television• Radio• Print (Magazine,Newspaper)• Billboards/Out of Home• Direct MailMARKETING TACTICSAdvertisingThursday, 16 May, 13
  226. 226. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUp• Public Relations• Strategic Partnerships• Sales Promotions, DiscountsSales• Contents/Sweepstakes• Stunts• Loyalty Program• Referral ProgramMARKETING TACTICSOtherThursday, 16 May, 13
  227. 227. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpCASE STUDIESThursday, 16 May, 13
  228. 228. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpIN SUMMARY• Really know your ideal clientFocus on things that will reach them most easily• Existing customers/clients are the best place to start• Be selective and focus• Make a commitment and stick to it - give things time to work• Measure and adjust• Ensure the foundation is in place first – website, businesscardsThursday, 16 May, 13
  229. 229. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpABOUT RAMPCOMMUNICATIONS• Founded in 2011 byShelley Mayer• Located in east Toronto• Team of 5 full time and10+ freelancers• Creative Director• Account Services & ProjectManagement• Digital Specialists• Art Directors, Designers,Copywriters• Marketing Strategists andConsultantsThursday, 16 May, 13
  230. 230. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpABOUT RAMPCOMMUNICATIONSScope of Services• Full service marketing &advertising agency• Branding,communications planning& strategy for traditionaland digital• Creative design &production of point ofsale materials, collateral,newspaper, magazine,radio and TV advertisingThursday, 16 May, 13
  231. 231. ramped.ca | Twitter: @RampedUp | Facebook: /RampedUpTHANK YOU! QUESTIONS?Shelley MayerFounderRamp CommunicationsTwitter: @shelleymayerTwitter: @RampedUp647-995-1340shelley@ramped.cawww.ramped.cawww.facebook.com/RampedUpTo connect on LinkedIn:Search for Shelley MayerThursday, 16 May, 13

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