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9 Biz Facebook Full2

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9 Businesses Doing Facebook Right: What You Need to Know

9 Businesses Doing Facebook Right: What You Need to Know

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  • 1. 9 Businesses Doing Facebook Right Presented ByMike Stelzner & Andrea Vahl
  • 2. The big question!   What is working right now on Facebook?!   We will cover !   9 Successful Facebook Pages ! Small and Large Businesses ! B2B and B2C ! Different industries !   What they are doing right and how you can benefit ©2012 Social Media Examiner • Do NOT distribute Page 2
  • 3. Michael Stelzner!  Founder and CEO, Social Media Examiner!  Author !   Launch: How to Quickly Propel Your Business Beyond the Competition !   Writing White Papers: How to Capture Readers and Keep Them Engaged Twitter: @mike_stelzner ©2012 Social Media Examiner • Do NOT distribute Page 3
  • 4. Andrea Vahl!  Co-author, Facebook Marketing: All-in-one for Dummies !   Social media consultant for small businesses !   Community manager for Social Media Examiner Twitter: @andreavahl ©2012 Social Media Examiner • Do NOT distribute Page 4
  • 5. Facebook stats!   Facebook’s growth is not slowing !   955 million monthly users and 552 million daily !   25% of users visit the site at least 5x daily (Edison Research)!   72% of marketers plan to increase their use of Facebook in 2012 (2012 Social Media Marketing Industry Report)!   Mobile Facebook use is also increasing !   54% of users access via mobile (SocialBakers) !   More than half of mobile users visit daily (comScore) ©2012 Social Media Examiner • Do NOT distribute Page 5
  • 6. Smart Passive Income ©2012 Social Media Examiner • Do NOT distribute Page 6
  • 7. Add personal info ©2012 Social Media Examiner • Do NOT distribute Page 7
  • 8. Variety of content ©2012 Social Media Examiner • Do NOT distribute Page 8
  • 9. Key takeaways! Facebook.com/SmartPassiveIncome!   Get personal !   Photos and day-to-day details!   Variety of content !   Questions !   Mixed media !   Promote others ©2012 Social Media Examiner • Do NOT distribute Page 9
  • 10. Home Depot ©2012 Social Media Examiner • Do NOT distribute Page 10
  • 11. Cover photo actions ©2012 Social Media Examiner • Do NOT distribute Page 11
  • 12. Photo inspiration ©2012 Social Media Examiner • Do NOT distribute Page 12
  • 13. Feature your employees ©2012 Social Media Examiner • Do NOT distribute Page 13
  • 14. Key takeaways! Facebook.com/HomeDepot!   Use Checkins!   Photos rule !   Add links !   Variety of photos!   Feature employees/behind the scenes ©2012 Social Media Examiner • Do NOT distribute Page 14
  • 15. How to Market Your Horse Business ©2012 Social Media Examiner • Do NOT distribute Page 15
  • 16. Contests engage ©2012 Social Media Examiner • Do NOT distribute Page 16
  • 17. Use apps ©2012 Social Media Examiner • Do NOT distribute Page 17
  • 18. Key takeaways! Facebook.com/HowtoMarketYourHorseBusiness!   Use Contests !   Good for community !   Promote your product/service!   Post often!   Use Apps ©2012 Social Media Examiner • Do NOT distribute Page 18
  • 19. Salesforce ©2012 Social Media Examiner • Do NOT distribute Page 19
  • 20. Content ideas ©2012 Social Media Examiner • Do NOT distribute Page 20
  • 21. Highlights ©2012 Social Media Examiner • Do NOT distribute Page 21
  • 22. Key takeaways! Facebook.com/salesforce!   Have fun!!   Have valuable content !   Webinars!   Use highlights ©2012 Social Media Examiner • Do NOT distribute Page 22
  • 23. Little Man Ice Cream ©2012 Social Media Examiner • Do NOT distribute Page 23
  • 24. Current information ©2012 Social Media Examiner • Do NOT distribute Page 24
  • 25. Key takeaways! Facebook.com/LittleManIceCream!   Change cover photo often!   Tell people what’s happening now!   Feature events to add fun ©2012 Social Media Examiner • Do NOT distribute Page 25
  • 26. Tumi ©2012 Social Media Examiner • Do NOT distribute Page 26
  • 27. Fan-gated content ©2012 Social Media Examiner • Do NOT distribute Page 27
  • 28. Feature and pin ©2012 Social Media Examiner • Do NOT distribute Page 28
  • 29. Key takeaways! Facebook.com/TumiTravel!   Consider fan gating special content!   Case studies can bring about ideas!   Pin important posts to the top ©2012 Social Media Examiner • Do NOT distribute Page 29
  • 30. Medtronic Diabetes ©2012 Social Media Examiner • Do NOT distribute Page 30
  • 31. Crowdsource ©2012 Social Media Examiner • Do NOT distribute Page 31
  • 32. Ask & answer questions ©2012 Social Media Examiner • Do NOT distribute Page 32
  • 33. Key takeaways! facebook.com/medtronicdiabetes!   Crowdsource your content – feature clients!   Ask and Answer questions!   Have a Page Policy ©2012 Social Media Examiner • Do NOT distribute Page 33
  • 34. Humpherys Homes ©2012 Social Media Examiner • Do NOT distribute Page 34
  • 35. Sharing his life as an agent ©2012 Social Media Examiner • Do NOT distribute Page 35
  • 36. Sharing his life as dad ©2012 Social Media Examiner • Do NOT distribute Page 36
  • 37. Key takeaways! facebook.com/californiarealtor!   If your job is about “you” consider using your personal profile!   Use lots of photos and stories ©2012 Social Media Examiner • Do NOT distribute Page 37
  • 38. Campbell’s Condensed Soup ©2012 Social Media Examiner • Do NOT distribute Page 38
  • 39. Love your fans ©2012 Social Media Examiner • Do NOT distribute Page 39
  • 40. Use Facebook for customer service ©2012 Social Media Examiner • Do NOT distribute Page 40
  • 41. Key takeaways! Facebook.com/CampbellsCondensedSoup!   Love your Fans!   Provide excellent customer service !   Know how to respond to complaints !   Be understanding ©2012 Social Media Examiner • Do NOT distribute Page 41
  • 42. 9 Take-home lessons!   Invest in stunning cover photos!   Mix up your content variety (photos, questions, links)!   Use apps to enhance your page (contests, …)!   Thank your fans!   Show photos of your employees!   Consider special gated content!   Share the stories of your customers!   If using your personal profile, get personal!   Service your customers via Facebook ©2012 Social Media Examiner • Do NOT distribute Page 42
  • 43. How to learn a lot more ©2012 Social Media Examiner • Do NOT distribute Page 43
  • 44. Facebook Success Summit 2012!   3rd Annual professional development event for marketers and business owners !   How to best market with Facebook !   October 2-23, 2012!   Biggest names in industry present (20 experts) !   Mari Smith, Dave Kerpen, Amy Porterfield, John Haydon, Brian Carter, Mark Schaeffer, Chris Treadaway, Jesse Stay and Andrea Vahl, as well as companies like Campbell’s Soup, Intel and Autodesk. ©2012 Social Media Examiner • Do NOT distribute Page 44
  • 45. Presenter spotlight!   10 book authors and MANY Facebook managers!   Three panels !   Small, B2B and big B2C!   Presentation topics: !   Developing a Facebook marketing strategy !   Growing and engaging a Facebook following !   Selling with Facebook (Facebook commerce) !   Community building !   Facebook integration !   Facebook promotions !   Facebook analytics !   Facebook advertising !   and much more ©2012 Social Media Examiner • Do NOT distribute Page 45
  • 46. Why you should attend…!   Discover the newest ways to market with Facebook!   Learn how to best measure the effectiveness of your Facebook activities!   Uncover how to sell your products and services via Facebook!   See what pros are doing ©2012 Social Media Examiner • Do NOT distribute Page 46
  • 47. Early bird offer!   Summit ticket price: $597!   Early bird offer: ONLY $297 (50% off!) !   PLUS: Get $647 in FREE bonuses (11 video courses/ ebooks)!   FREE 30 min. Skype session w/ Andrea !   How to improve your Facebook page !   Randomly draw 2 people TODAY from first 100!   Fine print !   Sale expires Thursday, Sep20th (at midnight Pacific) !   Go here: http://bit.ly/fbss12half ©2012 Social Media Examiner • Do NOT distribute Page 47
  • 48. Questions?!   Andrea & Mike take your questions about Facebook marketing!   Special offer at http://bit.ly/fbss12half!   Facebook Success Summit 2012 only $297 (50% savings)! !   Special offer expires this Thursday, Sep 20 at midnight Pacific !   Today we’ll draw 2 people to win free Skype time with Andrea ©2012 Social Media Examiner • Do NOT distribute Page 48