This introduction to Salesforce Campaigns is targeted for Salesforce Administrators and Marketing Professionals who want to know more about how Campaigns in Salesforce.com. The presentation covers the mechanics of creating a Campaign, determining Campaign Member Status, methods to associate Leads and Contacts to a Campaign, as well as launching and measuring the results. Includes Campaign ROI calculation, tracking response rates, and limits. Use Campaigns to track marketing initiatives such as email, direct mail, outdoor advertising, and events.
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