Useful for B2B Showcase products and services Testimonials Video appeared most frequently, and in over 70 per cent of Google search results, images were second and appeared in over 30 per cent of results.
Useful for B2C Allows customers to learn about your company Can educate customers about your products/uses/how to use them (ex. Tutorials) Helps spread the word Free commercial space
For-Profit vs. Non-Profit For Profit Not For Profit LEGOClubTV Covenant House 56, 631 subscribers 628 subscribers 47,942,867 views 142,0512 views Example Example http://www.youtube.com/watc https://www.youtube.com/wat h?v=MCpuful18JY ch?v=LCDtCVR01Kg
White Label Providers Company’s who produce video’s for marketers Offer professional video making services eg. Canadian Firm Planta http://www.youtube.com/watch?v=rIyxdHJ7mKI&featur e=player_embedded
Informational and Educational Informational Educational Informational Educational http://blip.tv/SpaceRip/ http://www.youtube seeing-the-formation- .com/user/vidz4kid of-planets-5928342 s?v=YUtvaCGx05 g
Entertainment CommunityChannel Nat Tran 1,223,310 Subscribers http://www.youtube.com /watch?v=W0bwCrZA34 I
Going Viral Becomes popular through sharing How to go Viral: Stay current Keywords and tags Attract a big name Be interesting, not boring! Example: http://www.youtube.com/watch?v=u-yLGIH7W9Y
Benefits of Video Tagging Helps your audience find your video Helps your video rank well Using tags from a similar successful video can help your video show as a “related video” Example: http://www.youtube.com/watch?v=1vyfVlhXgSU
Best Video Formats Microsoft Media Video (.wmv) small file size and fairly good quality Motion Picture Experts Group (.mp4) very popular for sharing video’s, recommended by YouTube
Best Video Formats Cont’d Apple Quick Time (.mov) big files and high quality. Flash Video (.flv) most common format, uses adobe flash, small files, streams fast, can play while loading, great for longer videos, sharing sites like YouTube convert videos to flash.
Best File Size Depends on your sharing site YouTube maximum file size 20GB Blip.tv 1.4GB maximum size Vimeo 500MB a week
Associated Costs Amateur: Free (not including equipment costs) Semi-Pro (hobbyist): $200-$750 Pro (professional team, professional tools eg. corporate video): $1,000-$3,000 Premium (“wow” factor, advertisement): $5,000- $50,000 Top of the line (top talent, premium quality): $100,000+ Sites like animoto charge by month $3.00+
Looking To Get Started? http://computer.howstuffworks.com/internet/basics/vide o-sharing1.htm http://desktopvideo.about.com/od/desktopeditinghardw are/u/GettingStarted.htm http://www.toprankblog.com/2009/10/video-seo-basic- tips/ http://www.youtube.com/t/about_getting_started http://desktopvideo.about.com/od/youtubegooglevideo/ ht/How-To-Make-Youtube-Videos.htm