PR and Web 3.0
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The most exciting development in PR (and marketing) since the Cluetrain. ...
The most exciting development in PR (and marketing) since the Cluetrain.
The presentation introduces and explains the Semantic Web (aka Web 3.0) and identifies why this is of critical importance, now, to the influence disciplines.
It concludes by outlining two Semantic Web ontologies required of the PR industry in its contribution to the growth and usefulness of Linked Data and calls for collaborative support in their development.
Presented to members of the CIPR Social Media panel and other geeky types, London, 21st April 2010.
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