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PR and Web 3.0

by Managing Partner at Euler Partners on Apr 21, 2010

  • 6,027 views

The most exciting development in PR (and marketing) since the Cluetrain. ...

The most exciting development in PR (and marketing) since the Cluetrain.

The presentation introduces and explains the Semantic Web (aka Web 3.0) and identifies why this is of critical importance, now, to the influence disciplines.

It concludes by outlining two Semantic Web ontologies required of the PR industry in its contribution to the growth and usefulness of Linked Data and calls for collaborative support in their development.

Presented to members of the CIPR Social Media panel and other geeky types, London, 21st April 2010.

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  • Sheldrake Philip Sheldrake, Managing Partner at Euler Partners Thanks! Yes, you may have spotted that this is the PR geek's introduction to Web 3.0. Once we've got all our ducks in a row for the ontological development, I'll put something up that's less technical and more applicable to a wider audience. 3 years ago
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  • savioursofpop mark bjornsgaard, Director at System Two ltd another great presentation - would be good to get some simple, real world, easily understandable 'for instances' in there.... 3 years ago
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PR and Web 3.0 PR and Web 3.0 Presentation Transcript