Confidential & Proprietary4Participant PrintArea Focus Key Highlights or InsightsGeneral Profile All Vertical & HorizontalTemporary Housing ClientsMost of their Temporary Housing needs center around specific cities on an on-goingbasis. They are looking for a cost-effective and hassle-free solution. They may have aneed for a single reservation or multiple employees.Economic BuyingInfluence.Key contacts: HumanResource Mgr, RecruitmentMgr, Travel Mgr, andRelocation ManagerFinding a balance between managing cots, while providing a quality experience for arange of different employees is an ongoing challenge for this type of client.User Buying Influence. Keycontacts: Consultants,Project Managers,Healthcare professionals,and InternsEmployee satisfaction is of high importance. This type of client is looking for the comfortof a home with the convenience, affordability, and flexibility of a hotel.Digital Profile Digital Usage Habits All of Oakwood’s clientele are daily internet users. The majority of our client’s text andeither use a Blackberry, Android, or I phone. At least 50-75% of our clients are socialnetworking on LinkedIn, Facebook, or Twitter. At least 75% read a newspaper or blogonline daily.Content ConsumptionPreferencesOakwood clients are looking for an advanced reservation system that can be accessed24/7. They are looking for real-time communication. Our clients require flexible, easy-to-use, custom solutions to meet any temporary housing need.Consumer ContentCreation ProfileOakwood consumers are very savvy internet shoppers. They search multiple travel sitesfor rates and property profiles. They travel for both business and leisure. Many aremembers of social network sites and fan/follow their favorite Travel destinations.