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  • 1. Kleenex Shelby Exel NMDL Final Presentation
  • 2. History  1925 Kleenex was advertised in Ladies Home Journal; marketed towards women only  Kimberly- Clark corporation is the creator of the original “Kleenex” brand  The word Kleenex is now used to describe any facial tissue
  • 3. Expanding the Brand!  Our goal is to expand the brand using digital marketing  There are many facial tissues but I want Kleenex to be on top!  Creating a signature phrase or icon will help spread the brand
  • 4. Target Audience  Men AND Women over the age of 30  They are more likely to have families to take care of
  • 5. Big Idea  Kleenex would be based more towards families  Women and men over 30 can relate to family based ads  Using children can catch peoples hearts
  • 6. KPI  Sales would prove how my digital marketing is affecting the campaign  My main goal would be to make a profit while outselling other facial tissues
  • 7. Twitter  Twitter is a fast and cheap way to advertise  Interacting with twitter users catches peoples attention and sets you apart from other Twitter users  Retweets help easily spread your brand
  • 8. Blogging  Blogs are a great way to get feedback  I would interact with bloggers to see what they want out of my product  Negative feedback will only help you
  • 9. Facebook  Facebook is an easy way for people to “like” a brand  Once the brand is “liked” small ads will show up on peoples screens  Facebook can be used to share comments about the brand and to
  • 10. YouTube  YouTube can be used to show off commercial  Contest can be created to advertise Kleenex  30 second ads before videos can be created
  • 11. Budget  Kleenex now = $51 million  My Kleenex campaign = $30 million  Commercial fees = $110,000.00 per commercial  The main goal is to spend less then the brand does now and to create a larger profit
  • 12. Keep It Clean, Use A Kleenex!