The Interactive World of Mobile: Where Do Editors Fit?
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The Interactive World of Mobile: Where Do Editors Fit?

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Content isn’t limited to books and web anymore—it has jumped to web and social apps, mobile-friendly sites, mobile apps, digital books, and interactive book apps. More than ever, editors are ...

Content isn’t limited to books and web anymore—it has jumped to web and social apps, mobile-friendly sites, mobile apps, digital books, and interactive book apps. More than ever, editors are needed every step of the way. Content strategist, writer, editor, and founder of Pybop, Shelly Bowen, talks about the next era of editing.

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The Interactive World of Mobile: Where Do Editors Fit? Presentation Transcript

  • 1. Shelly Bowen | @shelbow | shelly@pybop.com
  • 2. • Context & Landscape• Mobile Web• Mobile Apps• Digital Books• The Agile Editor• Mobile Editing ToolsLet’s Look Ahead.
  • 3. 201270%50x85% People using mobile devicePeople using mobile devicewhile watching TV.while watching TV.Mobile Internet usage is expected to grow inMobile Internet usage is expected to grow inthe next 3 years.the next 3 years.Email opened on a mobile device.Email opened on a mobile device.
  • 4. • Mobile friendly sites• Mobile specific sites• Responsive design for mobile• Social apps built for web (aka web apps)• Mobile emailsWhat Is Mobile Web?
  • 5. • iOS, Android, and Windows• Productivity / Useful• Entertainment• Education & Information• Interactive book apps• iTunes, Google Play,Windows PhoneWhat Are Mobile Apps?
  • 6. • Google spreadsheet: imageinventory, interactions, sounds,manuscript, bugs,wishlist• Manuscript: English, Spanish, Mom,Dad• Masterfile --> supporting imagedocumentation --> masterfileExample:Content NeedsAll Fixed UpiPad, iPhone 6.0+English, Spanish25 pagesmenusinformationaboutCOPPA compliant
  • 7. • iPad iBooks,Amazon Kindle, B&N Nook,Kobo, various tablets (Google Play)• Traditional and Multi-Touch ebooks (iBooksAuthor), Read & Play™ (B&N)• Traditional: ePub, MOBI, PDF• Word, Adobe InDesignEbook Basicshttp://ebook-reader-review.toptenreviews.com/APE by Guy Kowasaki
  • 8. • Rapid iteration• Be there from beginning to end and back• Space is THE issue• Be ready to roll with the changes• Proofing is OMG-important againThe Agile Editorhttp://ebook-reader-review.toptenreviews.com/APE by Guy KowasakiKickoffKickoffWireframes /Wireframes /IAIAFeedback &Feedback &ChangeChangeBuglistBuglistv
  • 9. • Jumpchart: website planning & wireframing• Invisionapp.com: web and mobile mockup andUI prototyping• GatherContent: website organization andcontent management• Screenshots and comments (PDF, PPT,Keynote)• Google Drive, DropBox + Skype Sharescreen• UDIDMobile Editing Toolshttp://ebook-reader-review.toptenreviews.com/APE by Guy Kowasaki
  • 10. 16QUESTIONS?Shelly Bowen | @pybop | @shelbowfacebook.com/pybopfacebook.com/redpiggypressNewsletter: tinyurl.com/pybop-emailBlog: tinyurl.com/pybop-postswww.pybop.com