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Latest Trends in Healthcare
 

Latest Trends in Healthcare

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The presentation showcases Latest Trends in Healthcare. Featuring start-ups in online healthcare space who are using technology to deliver better healthcare and information to users.

The presentation showcases Latest Trends in Healthcare. Featuring start-ups in online healthcare space who are using technology to deliver better healthcare and information to users.

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    Latest Trends in Healthcare Latest Trends in Healthcare Presentation Transcript

    • Latest Trends in eHealth - A Comprehensive Outlook www.HealthcareMagic.com
    • eHealth In India at a Glance Steadily growing use of Electronic Communication and Information Technology in the Health Sector Web Content and Forums Telemedicine/Web Medicine/Remote Medicine Electronic Health Record (EHR) Disease Management Services Diet, Fitness, Wellness Services Corporate Healthcare Automated Health Tools
    • Web Content and Forums  Health articles / Health communities / Doctor Listing  Focus on patient information and awareness  Focus on Disease Conditions / Symptoms / Treatment  Self-help symptom tracker  www.DoctorNDTV.com  www.IndiaParenting.com  Limitation: No personalization, Not consumer driven
    • Web Telemedicine/ Remote Medicine  Doctor on phone call, Live Chat  Focus on increasing Access to qualified Doctors  Fill a major gap in India as government/ public health helplines are largely unavailable  Fills gap of in-person physician interaction: for e.g. patient counseling, sensitive questions  www.HealthcareMagic.com  Challenges: Internet / Credit Card Penetration, Not integrated with Health Insurance Policy
    • Home Page (Web 2.0 compliant)
    • Home Page (Web 2.0 compliant)
    • Live Chat Page
    • Electronic Health Record  Collecting and storing patient information in digital format  Key to improving workflow and increasing efficiency in health care settings  Enables physicians to provide evidence-based quality care  Empower patients to take control of his/her health information  Provide vital data for health policy makers, insurance providers , researchers, drug-development  www.Healthizen.com  www.OrangeCross.com  Challenges: Not the primary need of the Online users
    • Disease Management Services  Focus on patients at risk of/ diagnosed with certain illnesses  Very relevant in the scenario of increasing prevalence of chronic diseases and ageing population (Diabetes, Hypertension)  Potential users include both individual patients and organizations  A hot topic amongst new companies in India  www.Wellinformed.in , www.Yoscare.in  Healthways , Vital Health (Overseas companies)  Challenges: High Cost/ Clash of interest with the treating specialist
    • Diet, Fitness and Wellness Services  Weight Loss / Gain / Diet Chart / Nutrition Advice  Progress tracking tools and reminder services that promote user motivation  Online model makes them well positioned to reach diet and fitness conscious young adults  www.Lifemojo.com  www.Nutritionvista.com  Challenges: Competition from next door physical outlets like VLCC / Over crowded market space
    • Corporate Healthcare  Targeting organizations rather than individuals  Popularity increasing as corporates compete to offer best possible employee benefits  Also combined with In-house health checkup / risk assessment / programs like Yoga and Meditation  Arrange for discounted health checkups , discounted hospitalization and pharmacy  www.Orangecross.com  www.Healthji.com  Challenges: Corporates have existing tie up with local hospitals for similar services / Cost of Implementation
    • Automated Health Tools  Self-Help Tools like SMS based Medication Reminder  Automated Health Risk Assessment  Calculators for BMI / Smoking Risk / Cardiac Risk etc.  Good for large population base as the system is automated and scalable  www.PurpleTeal.com  Challenges: Monetization / Awareness
    • Summary 1. High Growth: Penetration of Internet (40 million users) and Mobile (500 million users) 2. Driving Factors: • Increased Healthcare Cost • Increased emphasis on Preventive Health • Increased consumer awareness 3. Challenges: Mind-set change from the physical clinic/hospital model to new delivery channels 4. Potential: Vast untapped market , initial uptake is very positive
    • The Company • Mr. Kunal Sinha, Founder and CEO  Second Time Entrepreneur – Successful exit in the first venture  Graduated from IIT Kanpur, Worked with IBM • Dr. Abhilash Thirupathy, Customer Relationship Manager  MBA from IIM Lucknow  Worked with Johnson and Johnson Other Facts:  Over 700,000 visitors and users  Over 200,000 live patient interactions (In first year, service was Free for users)  Funded by Accel Partners (Facebook, Real Networks, Veritas)
    • Thank You For more information, contact shekhar@healthcaremagic.com Disclaimer : The views mentioned here are author’s personal views and not based on any statistical report www.HealthcareMagic.com