How to create your                 Killer book proposal              You have or plan to write a great book.   You know it...
Cover Page               Your company logo               Title (What it does)               Sub title (Why it works)      ...
Author Page                        Name                        Credentials                        Why you are the         ...
Content: Why this book?               Serves an unmet need               Prevents a crisis               Relieves a pain  ...
Target: Who is this book for?               Describe the target               reader                  Demography          ...
Channel: How best to reach them?            Please rank these               E mail               Mobile               Voic...
Status: Manuscript status?                   Content                      Pages                      Tables               ...
Credentials: About yourself                        Genesis: What got                        you started                   ...
Outline: Chapter wise summary                 Storyline                    Chapter heading                    100 word    ...
Check: A block buster in the making?                                                                                      ...
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E Book On Creating A Killer Book Proposal

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What publishers need to know about your creative idea before signing you up as an author.

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E Book On Creating A Killer Book Proposal

  1. 1. How to create your Killer book proposal You have or plan to write a great book. You know it is a great book. It is a block buster in the making! Your publisher does not know you. He needs a foretaste of your offering. He has limited time. There are millions of wannabe authors knocking at the doors of publishers. They don’t get heard. Ever.You feel rejected. Do you want to get known, stand out and get picked? Follow me ... 1Sunday, 21 October 12 1
  2. 2. Cover Page Your company logo Title (What it does) Sub title (Why it works) Target( For whom it is ) Your name Specially prepared for Productivity & Quality Publishing Private Limited © All rights reserved by R Shekar Thought CatalystⓇ ShekarsanTM 20 October 2012. 2Sunday, 21 October 12 2
  3. 3. Author Page Name Credentials Why you are the authority on the subject. Your passion for the the subject & why? Specially prepared for Productivity & Quality Publishing Private Limited © All rights reserved by R Shekar Thought CatalystⓇ ShekarsanTM 20 October 2012. 3Sunday, 21 October 12 3
  4. 4. Content: Why this book? Serves an unmet need Prevents a crisis Relieves a pain Secures against risk How it works Evidence Specially prepared for Productivity & Quality Publishing Private Limited © All rights reserved by R Shekar Thought CatalystⓇ ShekarsanTM 20 October 2012. 4Sunday, 21 October 12 4
  5. 5. Target: Who is this book for? Describe the target reader Demography Psycho-profile Why this book should concern them? Segmentation Positioning How it may benefit them? Specially prepared for Productivity & Quality Publishing Private Limited © All rights reserved by R Shekar Thought CatalystⓇ ShekarsanTM 20 October 2012. 5Sunday, 21 October 12 5
  6. 6. Channel: How best to reach them? Please rank these E mail Mobile Voice speaking forums Mass media TV Social media Web Blog You tube Specially prepared for Productivity & Quality Publishing Private Limited © All rights reserved by R Shekar Thought CatalystⓇ ShekarsanTM 20 October 2012. 6Sunday, 21 October 12 6
  7. 7. Status: Manuscript status? Content Pages Tables Illustrations Features Tools kits References Exercises Supporting material Schedule & Launch date Specially prepared for Productivity & Quality Publishing Private Limited © All rights reserved by R Shekar Thought CatalystⓇ ShekarsanTM 20 October 2012. 7Sunday, 21 October 12 7
  8. 8. Credentials: About yourself Genesis: What got you started Professional stature Will you promote this book Personally? How? Specially prepared for Productivity & Quality Publishing Private Limited © All rights reserved by R Shekar Thought CatalystⓇ ShekarsanTM 20 October 2012. 8Sunday, 21 October 12 8
  9. 9. Outline: Chapter wise summary Storyline Chapter heading 100 word summary A thought provoking question A call to action Specially prepared for Productivity & Quality Publishing Private Limited © All rights reserved by R Shekar Thought CatalystⓇ ShekarsanTM 20 October 2012. 9Sunday, 21 October 12 9
  10. 10. Check: A block buster in the making? SCORE OUR BASIS FOR AWARDING THE SCORE. CRITERIA SUBJECT FOR EVALUATION EVIDENCE OUR SUGGESTION FOR YOUR Max Self PQP CONSIDERATION • One key idea Answers the question • Uniquely stated ‘Why buy this book?’. 1 Compelling concept? What is so different about your book. 10 • How it will benefit the customer Buy this book Recommend this book • Killer titles need to be pretested Arresting cover design? • Author of an upcoming book - website promo Catches the roving eye. 2 Catchy title? 10 Title stands out when placed alongside • Accept speaking and advance order for pre view others in a rack. Community • Who will resonate with passion about this book. Community 3 • Are they willing to sing praises? ExtWhat will they do? Forum 10 endorsement Network 4 Chapter hooks • TOC reads like the headlines of a magazine article. Captivating & Arresting 10 • TOC provokes the curiosity to know more Revealing investigative research. • Games - interactivity What will make the reader Personalize Connectedness: How • Love bug stories - Weight loss story the book to be possessive about it and the book has changed make notes and marks on it ? 5 lives of people. Help them • Quiz - spark their curiosity Highlight/Underline 10 ’feel’ the subject and • Questionnaire - Get up close and personal Quote empathize with the hero. • Cartoons -Invoke humor that makes them think. Dog ear, Book mark Crack a myth: • Logical - Makes sense to know Why buy this book? • Psychological - I am better with it than be without Viral message? 6 Is the Call to Action • Economical - Ideas that have the potential for payback Bragging rights? 10 Compelling enough? • Sociological - Access to a community I wish to belong to Affiliation to an exclusive club? • Political- The doctrine fascinates and resonates within me 7 Celebrity endorsement • Identify celebrities who identify with your ideologies Name them 10 • Write a foreword for them that they can endorse with pride. 8 Credibility & Identity • Industry forums that will adapt this book Name them 10 • Subject matter experts who will vindicate the findings. • Name the company and the reason why they may offer to sponsor this book 10 9 Corporate sponsorship • Will the literary agent find this a rewarding experience? • Topicality Hot burning issue addressed 10 Commercial sensing • Timing You want to catch the high season 10 Coincides with an appropriate event. • Hit the deadline before the season runs out. •Your contacts: Website: DATE OF ASSESSMENT • E mail Phone: 100 10Sunday, 21 October 12 10

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