Social Media Marketing for Special Events and Festivals

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How social media can help you market your festivals, special events and conferences. For the Oklahoma City CVB and partners, presented in February 2013 in Oklahoma City, Oklahoma. Their website: http://www.visitokc.com/

My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com

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Social Media Marketing for Special Events and Festivals

  1. 1. Firestar ter! Social Media for Event Mar keting & Building Community
  2. 2. Whats In This For You?@SheilaS@TourismCurrents
  3. 3. @SheilaS@TourismCurrents
  4. 4. What To Do First: STOP!@SheilaS@TourismCurrents
  5. 5. 3 Basic Questions (yep, they still apply) ● What are your overall event marketing goals? ● Who is your market? ● Where are they online?@SheilaS@TourismCurrents
  6. 6. @SheilaS@TourismCurrents
  7. 7. Overall Event Goals ● Before: awareness, registration, anticipation of value …. “Cant wait” ● During: sharing (onsite & off,) excitement …. “So glad I came” ● After: sharing, excitement for next year …. “I was there, so glad I went”@SheilaS@TourismCurrents
  8. 8. HOLY COW, let me at em! Is it social media time yet? Patience, grasshopper....@SheilaS@TourismCurrents
  9. 9. Avoid Drowning ● Do your homework ● Know where to find your market ● Get in front of them by listening first.... ● ….and have a plan@SheilaS@TourismCurrents
  10. 10. OK, its time now....Boo-Yah!@SheilaS@TourismCurrents
  11. 11. Before During@SheilaS After@TourismCurrents
  12. 12. Social Media - Before Possible goals before the event? Raise awareness Word-of-Mouth excitement Encourage sharing Connect attendees Support sponsors & Expo exhibitors@SheilaS@TourismCurrents
  13. 13. @SheilaS@TourismCurrents
  14. 14. @SheilaS@TourismCurrents
  15. 15. Social Media – Before ● Facebook Event pages ● Facebook status updates ● On Facebook Pages ● On peoples personal profiles@SheilaS@TourismCurrents
  16. 16. @SheilaS@TourismCurrents
  17. 17. @SheilaS@TourismCurrents
  18. 18. Social Media – Before ● LinkedIn Event Pages :( ● LinkedIn updates ● On Company Pages ● On personal profiles ● In Groups@SheilaS@TourismCurrents
  19. 19. @SheilaS@TourismCurrents
  20. 20. @SheilaS@TourismCurrents
  21. 21. Social Media – Before ● Blog posts ● Your blog and others ● Speaker preview videos ● Photos & video from previous events@SheilaS@TourismCurrents
  22. 22. @SheilaS@TourismCurrents
  23. 23. @SheilaS@TourismCurrents
  24. 24. Social Media – Before ● Preview podcasts ● Conference venue info ● Conference town info@SheilaS@TourismCurrents
  25. 25. @SheilaS@TourismCurrents
  26. 26. @SheilaS@TourismCurrents
  27. 27. Social Media - During Possible goals during the event?Share content value among attendees Connect attendees Share with those not there Support sponsors & Expo exhibitors Share fun social moments@SheilaS@TourismCurrents
  28. 28. @SheilaS@TourismCurrents
  29. 29. Social Media – During ● Facebook updates continue ● Live radio show on Blog Talk Radio ● LinkedIn updates continue ● Ustream live video stream ● Tweets with hashtag ● Photos, photos, photos@SheilaS@TourismCurrents
  30. 30. @SheilaS@TourismCurrents
  31. 31. @SheilaS@TourismCurrents
  32. 32. @SheilaS@TourismCurrents
  33. 33. @SheilaS@TourismCurrents
  34. 34. Social Media - After Possible goals after the event? Share among attendees Share with those who missed it Help your industry knowledge base Support sponsors Build more connections!@SheilaS@TourismCurrents
  35. 35. Share The Afterglow!@SheilaS@TourismCurrents
  36. 36. @SheilaS@TourismCurrents
  37. 37. Social Media – After ● Summary blog posts & link posts ● Facebook Pages & profiles ● Tweets – save on Chirpstory/Storify ● LinkedIn status updates & Group discussions ● SlideShare for presentations@SheilaS@TourismCurrents
  38. 38. @SheilaS@TourismCurrents
  39. 39. @SheilaS@TourismCurrents
  40. 40. @SheilaS@TourismCurrents
  41. 41. Social Medias “Killer App” is.... ….year-round discussion &@SheilaS community@TourismCurrents
  42. 42. Build A Barn!@SheilaS@TourismCurrents
  43. 43. @SheilaS@TourismCurrents
  44. 44. @SheilaS@TourismCurrents
  45. 45. @SheilaS@TourismCurrents
  46. 46. @SheilaS@TourismCurrents
  47. 47. Lets talk about Hutchinson, KS@SheilaS@TourismCurrents
  48. 48. What social media is ....…. and is not.@SheilaS@TourismCurrents
  49. 49. @SheilaS@TourismCurrents
  50. 50. Takeaways ● Its networking & human relationships ● Time + persistence = payoff ● Social media is social communications ● Meet your market where they are ● Help attendees to share & grow ● Be more than a one-off event@SheilaS@TourismCurrents
  51. 51. Photo Credits ● Deb Brown & Colton: ● SoMeT tattoo: Anne BJMcCray Flickr Hornyak Flickr CC ● Stop sign w/rabbits: ● OK Regatta: katsrcool Flickr Nationaal Archief on Flickr Commons ● People mover: KS State Fair ● Rules: Gord McKenna on ● Build a barn: BJMcCray on Flickr Flickr ● Mr. Miyagi: ampedAsia ● Hutchinson blogger fam: BJMcCray on Flickr ● Dont drown SAR swimmer : DVIDSHUB on Flickr ● Cat + beer: pinguino on Flickr ●Yell practice: TX A&M Cushing Library on Flickr ● (all others taken by me)@SheilaS@TourismCurrents
  52. 52. Thanks for your time! Sheila Scarborough TourismCurrents.com@SheilaS@TourismCurrents

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