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Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
Social Media Marketing for Special Events and Festivals
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Social Media Marketing for Special Events and Festivals

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How social media can help you market your festivals, special events and conferences. For the Oklahoma City CVB and partners, presented in February 2013 in Oklahoma City, Oklahoma. Their website: …

How social media can help you market your festivals, special events and conferences. For the Oklahoma City CVB and partners, presented in February 2013 in Oklahoma City, Oklahoma. Their website: http://www.visitokc.com/

My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com

Published in: Business
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Transcript

  • 1. Firestar ter! Social Media for Event Mar keting & Building Community
  • 2. Whats In This For You?@SheilaS@TourismCurrents
  • 3. @SheilaS@TourismCurrents
  • 4. What To Do First: STOP!@SheilaS@TourismCurrents
  • 5. 3 Basic Questions (yep, they still apply) ● What are your overall event marketing goals? ● Who is your market? ● Where are they online?@SheilaS@TourismCurrents
  • 6. @SheilaS@TourismCurrents
  • 7. Overall Event Goals ● Before: awareness, registration, anticipation of value …. “Cant wait” ● During: sharing (onsite & off,) excitement …. “So glad I came” ● After: sharing, excitement for next year …. “I was there, so glad I went”@SheilaS@TourismCurrents
  • 8. HOLY COW, let me at em! Is it social media time yet? Patience, grasshopper....@SheilaS@TourismCurrents
  • 9. Avoid Drowning ● Do your homework ● Know where to find your market ● Get in front of them by listening first.... ● ….and have a plan@SheilaS@TourismCurrents
  • 10. OK, its time now....Boo-Yah!@SheilaS@TourismCurrents
  • 11. Before During@SheilaS After@TourismCurrents
  • 12. Social Media - Before Possible goals before the event? Raise awareness Word-of-Mouth excitement Encourage sharing Connect attendees Support sponsors & Expo exhibitors@SheilaS@TourismCurrents
  • 13. @SheilaS@TourismCurrents
  • 14. @SheilaS@TourismCurrents
  • 15. Social Media – Before ● Facebook Event pages ● Facebook status updates ● On Facebook Pages ● On peoples personal profiles@SheilaS@TourismCurrents
  • 16. @SheilaS@TourismCurrents
  • 17. @SheilaS@TourismCurrents
  • 18. Social Media – Before ● LinkedIn Event Pages :( ● LinkedIn updates ● On Company Pages ● On personal profiles ● In Groups@SheilaS@TourismCurrents
  • 19. @SheilaS@TourismCurrents
  • 20. @SheilaS@TourismCurrents
  • 21. Social Media – Before ● Blog posts ● Your blog and others ● Speaker preview videos ● Photos & video from previous events@SheilaS@TourismCurrents
  • 22. @SheilaS@TourismCurrents
  • 23. @SheilaS@TourismCurrents
  • 24. Social Media – Before ● Preview podcasts ● Conference venue info ● Conference town info@SheilaS@TourismCurrents
  • 25. @SheilaS@TourismCurrents
  • 26. @SheilaS@TourismCurrents
  • 27. Social Media - During Possible goals during the event?Share content value among attendees Connect attendees Share with those not there Support sponsors & Expo exhibitors Share fun social moments@SheilaS@TourismCurrents
  • 28. @SheilaS@TourismCurrents
  • 29. Social Media – During ● Facebook updates continue ● Live radio show on Blog Talk Radio ● LinkedIn updates continue ● Ustream live video stream ● Tweets with hashtag ● Photos, photos, photos@SheilaS@TourismCurrents
  • 30. @SheilaS@TourismCurrents
  • 31. @SheilaS@TourismCurrents
  • 32. @SheilaS@TourismCurrents
  • 33. @SheilaS@TourismCurrents
  • 34. Social Media - After Possible goals after the event? Share among attendees Share with those who missed it Help your industry knowledge base Support sponsors Build more connections!@SheilaS@TourismCurrents
  • 35. Share The Afterglow!@SheilaS@TourismCurrents
  • 36. @SheilaS@TourismCurrents
  • 37. Social Media – After ● Summary blog posts & link posts ● Facebook Pages & profiles ● Tweets – save on Chirpstory/Storify ● LinkedIn status updates & Group discussions ● SlideShare for presentations@SheilaS@TourismCurrents
  • 38. @SheilaS@TourismCurrents
  • 39. @SheilaS@TourismCurrents
  • 40. @SheilaS@TourismCurrents
  • 41. Social Medias “Killer App” is.... ….year-round discussion &@SheilaS community@TourismCurrents
  • 42. Build A Barn!@SheilaS@TourismCurrents
  • 43. @SheilaS@TourismCurrents
  • 44. @SheilaS@TourismCurrents
  • 45. @SheilaS@TourismCurrents
  • 46. @SheilaS@TourismCurrents
  • 47. Lets talk about Hutchinson, KS@SheilaS@TourismCurrents
  • 48. What social media is ....…. and is not.@SheilaS@TourismCurrents
  • 49. @SheilaS@TourismCurrents
  • 50. Takeaways ● Its networking & human relationships ● Time + persistence = payoff ● Social media is social communications ● Meet your market where they are ● Help attendees to share & grow ● Be more than a one-off event@SheilaS@TourismCurrents
  • 51. Photo Credits ● Deb Brown & Colton: ● SoMeT tattoo: Anne BJMcCray Flickr Hornyak Flickr CC ● Stop sign w/rabbits: ● OK Regatta: katsrcool Flickr Nationaal Archief on Flickr Commons ● People mover: KS State Fair ● Rules: Gord McKenna on ● Build a barn: BJMcCray on Flickr Flickr ● Mr. Miyagi: ampedAsia ● Hutchinson blogger fam: BJMcCray on Flickr ● Dont drown SAR swimmer : DVIDSHUB on Flickr ● Cat + beer: pinguino on Flickr ●Yell practice: TX A&M Cushing Library on Flickr ● (all others taken by me)@SheilaS@TourismCurrents
  • 52. Thanks for your time! Sheila Scarborough TourismCurrents.com@SheilaS@TourismCurrents

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