Firestar ter!   Social Media for  Event Mar keting & Building         Community
Whats In  This For   You?@SheilaS
Kill the fear@SheilaS
Government at all   levels is using   social media.   It matters to your        market!@SheilaS
@SheilaS
@SheilaS
@SheilaS
On howto.gov/training@SheilaS
Social Media Can “Build A Barn”@SheilaS
What To           Do First:           STOP!@SheilaS
3 Basic Questions           (yep, they still apply) ●   What are your overall event     marketing goals? ●   Who is your m...
@SheilaS
Overall Event Goals●   Before: awareness, registration,    anticipation of value …. “Cant wait”●   During: sharing (onsite...
HOLY COW, let me at em!              Is it social              media time                  yet?                  Patience,...
Avoid Drowning              ●   Do your homework              ●   Know where to find                  your market         ...
OK, its time now....Social Media!@SheilaS       Boo-Yah!
Marketing with Social MediaWhat are your goals before the event?           Raise awareness      Word-of-Mouth excitement  ...
@SheilaS
Social Media – Before ● LinkedIn Event pages ● LinkedIn updates       ● On Company Pages       ● On personal profiles ●   ...
@SheilaS
Social Media – Before ●   Facebook Event pages ●   Facebook status updates       ● On Facebook Pages       ● On personal p...
Social Media – Before@SheilaS
Social Media – Before ● Blog posts …. skys the limit ● Speaker preview videos ● Photos from last events ● Podcasts to prev...
@SheilaS
Marketing with Social MediaWhat are your goals during the event?Share content value among attendees  Share with those not ...
Social Media – During ● LinkedIn updates continue ● Facebook updates continue ● Live radio show on Blog Talk Radio ● Ustre...
@SheilaS
Marketing with Social Media  What are your goals after the event?         Share among attendees     Share with those who m...
Social Media – After ● Share the afterglow! ● Summary blog posts & link posts ● LinkedIn status updates, Group   discussio...
@SheilaS
@SheilaS
Build on the           events value    Create year-round       discussion      Build community@SheilaS
Lets talk about Hutchinson, KS@SheilaS
Takeaways ●   Its networking + human relationships ●   Takes time, but payoff can be significant ●   Social media = social...
Photo Credits ●   Bull Moose delegates:         ●   Mr. Miyagi: ampedAsia     Library of Congress on     Flickr Commons   ...
Thanks for your time!  SheilaScarboroughTourismCurrents.com@SheilaS
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Social Media for Government Meeting Planners

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How social media can help government meeting planners market their events and build year-round buzz and community. Presented to the SGMP (Society of Government Meeting Professionals) Lone Star chapter at their August 2012 Professional Development Seminar in San Antonio, Texas.

My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com

Published in: Business, Technology
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  • One of the most popular on-demand training webinars on Digital Gov University http://www.howto.gov/training
  • Social Media for Government Meeting Planners

    1. 1. Firestar ter! Social Media for Event Mar keting & Building Community
    2. 2. Whats In This For You?@SheilaS
    3. 3. Kill the fear@SheilaS
    4. 4. Government at all levels is using social media. It matters to your market!@SheilaS
    5. 5. @SheilaS
    6. 6. @SheilaS
    7. 7. @SheilaS
    8. 8. On howto.gov/training@SheilaS
    9. 9. Social Media Can “Build A Barn”@SheilaS
    10. 10. What To Do First: STOP!@SheilaS
    11. 11. 3 Basic Questions (yep, they still apply) ● What are your overall event marketing goals? ● Who is your market? ● Where are they online?@SheilaS
    12. 12. @SheilaS
    13. 13. Overall Event Goals● Before: awareness, registration, anticipation of value …. “Cant wait”● During: sharing (onsite & off,) excitement …. “So glad I came”● After: sharing, excitement for next year …. “I was there, so glad I went”@SheilaS
    14. 14. HOLY COW, let me at em! Is it social media time yet? Patience, grasshopper....@SheilaS
    15. 15. Avoid Drowning ● Do your homework ● Know where to find your market ● Get in front of them by listening first.... ● ….and have a plan@SheilaS
    16. 16. OK, its time now....Social Media!@SheilaS Boo-Yah!
    17. 17. Marketing with Social MediaWhat are your goals before the event? Raise awareness Word-of-Mouth excitement Encourage sharing Connect attendees Support sponsors & Expo exhibitors@SheilaS
    18. 18. @SheilaS
    19. 19. Social Media – Before ● LinkedIn Event pages ● LinkedIn updates ● On Company Pages ● On personal profiles ● LinkedIn Groups@SheilaS
    20. 20. @SheilaS
    21. 21. Social Media – Before ● Facebook Event pages ● Facebook status updates ● On Facebook Pages ● On personal profiles@SheilaS
    22. 22. Social Media – Before@SheilaS
    23. 23. Social Media – Before ● Blog posts …. skys the limit ● Speaker preview videos ● Photos from last events ● Podcasts to preview topics ● Info about the conference venue ● Info about the conference town@SheilaS
    24. 24. @SheilaS
    25. 25. Marketing with Social MediaWhat are your goals during the event?Share content value among attendees Share with those not in the room Connect attendees Support sponsors & Expo exhibitors Share fun social moments@SheilaS
    26. 26. Social Media – During ● LinkedIn updates continue ● Facebook updates continue ● Live radio show on Blog Talk Radio ● Ustream video of some/all sessions ● Tweets with hashtag ● Photos, photos, photos@SheilaS
    27. 27. @SheilaS
    28. 28. Marketing with Social Media What are your goals after the event? Share among attendees Share with those who missed it Help your industry knowledge base Support sponsors Build more connections!@SheilaS
    29. 29. Social Media – After ● Share the afterglow! ● Summary blog posts & link posts ● LinkedIn status updates, Group discussions, in Answers ● Facebook Pages & profiles ● Tweets ● SlideShare@SheilaS
    30. 30. @SheilaS
    31. 31. @SheilaS
    32. 32. Build on the events value Create year-round discussion Build community@SheilaS
    33. 33. Lets talk about Hutchinson, KS@SheilaS
    34. 34. Takeaways ● Its networking + human relationships ● Takes time, but payoff can be significant ● Social media = social communications ● Meet your market where they are ● Help attendees to share & grow ● Be more than a one-off event@SheilaS
    35. 35. Photo Credits ● Bull Moose delegates: ● Mr. Miyagi: ampedAsia Library of Congress on Flickr Commons ● Dont drown SAR swimmer: DVIDSHUB on Flickr ● Super heroes: JD Hancock on Flickr ● Yell practice: TX A&M Cushing Library on Flickr ● Build a barn – BJMcCray on Flickr ● SoMeT tattoo: Anne Hornyak on her blog ● Stop sign w/rabbits: Nationaal Archief on Flickr ● Cat + beer: pinguino on Commons Flickr ● Rules: Gord McKenna on ● Hutchinson KS blogger fam Flickr tour: BJMcCray on Flickr@SheilaS
    36. 36. Thanks for your time! SheilaScarboroughTourismCurrents.com@SheilaS
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