Social Media for Festivals, Events and Conferences

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How social media marketing can help you get the word out about your festivals and special events. For the Texas Coastal Bend Regional Tourism Council, presented in October 2012 in Port Aransas, Texas. Their website: http://www.txcoastalbend.org/

My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com

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Social Media for Festivals, Events and Conferences

  1. 1. Firestar ter! Social Media for Event Mar keting & Building Community
  2. 2. Whats In This For You?@SheilaS@TourismCurrents
  3. 3. @SheilaS@TourismCurrents
  4. 4. What To Do First: STOP!@SheilaS@TourismCurrents
  5. 5. 3 Basic Questions (yep, they still apply) ● What are your overall event marketing goals? ● Who is your market? ● Where are they online?@SheilaS@TourismCurrents
  6. 6. @SheilaS@TourismCurrents
  7. 7. Overall Event Goals ● Before: awareness, registration, anticipation of value …. “Cant wait” ● During: sharing (onsite & off,) excitement …. “So glad I came” ● After: sharing, excitement for next year …. “I was there, so glad I went”@SheilaS@TourismCurrents
  8. 8. HOLY COW, let me at em! Is it social media time yet? Patience, grasshopper....@SheilaS@TourismCurrents
  9. 9. Avoid Drowning ● Do your homework ● Know where to find your market ● Get in front of them by listening first.... ● ….and have a plan@SheilaS@TourismCurrents
  10. 10. OK, its time now....Boo-Yah!@SheilaS@TourismCurrents
  11. 11. Before During@SheilaS After@TourismCurrents
  12. 12. Social Media - Before Possible goals before the event? Raise awareness Word-of-Mouth excitement Encourage sharing Connect attendees Support sponsors & Expo exhibitors@SheilaS@TourismCurrents
  13. 13. @SheilaS@TourismCurrents
  14. 14. @SheilaS@TourismCurrents
  15. 15. Social Media – Before ● Facebook Event pages ● Facebook status updates ● On Facebook Pages ● On peoples personal profiles@SheilaS@TourismCurrents
  16. 16. @SheilaS@TourismCurrents
  17. 17. @SheilaS@TourismCurrents
  18. 18. Social Media – Before ● LinkedIn Event Pages ● LinkedIn updates ● On Company Pages ● On personal profiles ● In Groups@SheilaS@TourismCurrents
  19. 19. @SheilaS@TourismCurrents
  20. 20. @SheilaS@TourismCurrents
  21. 21. @SheilaS@TourismCurrents
  22. 22. Social Media – Before ● Blog posts ● Your blog and others ● Speaker preview videos ● Photos and video from previous events@SheilaS@TourismCurrents
  23. 23. @SheilaS@TourismCurrents
  24. 24. @SheilaS@TourismCurrents
  25. 25. Social Media – Before ● Preview podcasts ● Conference venue info ● Conference town info@SheilaS@TourismCurrents
  26. 26. @SheilaS@TourismCurrents
  27. 27. Social Media - During Possible goals during the event?Share content value among attendees Connect attendees Share with those not there Support sponsors & Expo exhibitors Share fun social moments@SheilaS@TourismCurrents
  28. 28. @SheilaS@TourismCurrents
  29. 29. Social Media – During ● LinkedIn updates continue ● Facebook updates continue ● Live radio show on Blog Talk Radio ● Ustream live video stream ● Tweets with hashtag ● Photos, photos, photos@SheilaS@TourismCurrents
  30. 30. @SheilaS@TourismCurrents
  31. 31. @SheilaS@TourismCurrents
  32. 32. @SheilaS@TourismCurrents
  33. 33. Social Media - After Possible goals after the event? Share among attendees Share with those who missed it Help your industry knowledge base Support sponsors Build more connections!@SheilaS@TourismCurrents
  34. 34. Share The Afterglow!@SheilaS@TourismCurrents
  35. 35. @SheilaS@TourismCurrents
  36. 36. Social Media – After ● Summary blog posts & link posts ● Facebook Pages & profiles ● Tweets – save on Chirpstory/Storify ● LinkedIn status updates, Group discussions, in Answers ● SlideShare for presentations@SheilaS@TourismCurrents
  37. 37. @SheilaS@TourismCurrents
  38. 38. @SheilaS@TourismCurrents
  39. 39. @SheilaS@TourismCurrents
  40. 40. @SheilaS@TourismCurrents
  41. 41. Social Medias “Killer App is....” ….year-round discussion and@SheilaS community@TourismCurrents
  42. 42. Build A Barn!@SheilaS@TourismCurrents
  43. 43. @SheilaS@TourismCurrents
  44. 44. @SheilaS@TourismCurrents
  45. 45. @SheilaS@TourismCurrents
  46. 46. @SheilaS@TourismCurrents
  47. 47. Lets talk about Hutchinson, KS@SheilaS@TourismCurrents
  48. 48. Takeaways ● Its networking & human relationships ● Time + persistence = payoff ● Social media is social communications ● Meet your market where they are ● Help attendees to share & grow ● Be more than a one-off event@SheilaS@TourismCurrents
  49. 49. Photo Credits ● Deb Brown & Colton: ● SoMeT tattoo: Anne BJMcCray Flickr Hornyak on her blog ● Stop sign w/rabbits: ● People mover: KS State Fair Nationaal Archief on Flickr Commons ● Cat + beer: pinguino on Flickr ● Rules: Gord McKenna on Flickr ● Build a barn: BJMcCray on Flickr ● Mr. Miyagi: ampedAsia ● Hutchinson KS blogger fam ● Dont drown SAR swimmer: tour: BJMcCray on Flickr DVIDSHUB on Flickr ● Yell practice: TX A&M Cushing Library on Flickr@SheilaS@TourismCurrents
  50. 50. Thanks for your time! Sheila Scarborough TourismCurrents.com@SheilaS@TourismCurrents

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