Oklahoma Tourism Conference Keynote Oct 19

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Luncheon keynote delivered at the Oklahoma Governor's Conference on Tourism, Tulsa OK, on Oct 19, 2009, about the power of social media and the social Web - it enables any destination to play in the big time. I told stories and gave examples for three places: Hutchinson, Kansas, the state of Iowa, and the City of Round Rock, Texas.

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Oklahoma Tourism Conference Keynote Oct 19

  1. 1. The Social Web: Now Any Destination Can Play in the Big Time Sheila Scarborough Tourism Currents
  2. 2. Little Guys Win Online
  3. 3. So Where IS Everybody?
  4. 4. The Freak-Out Factor <ul><li>Fear of the new </li></ul><ul><li>Fear of tech </li></ul><ul><li>But remember…. </li></ul><ul><li>It’s the people, not the tech </li></ul>
  5. 5. Making it up as you go EDS ad
  6. 6. Social Web = Stories <ul><li>3 places….3 stories </li></ul><ul><ul><li>Hutchinson , Kansas: Cody </li></ul></ul><ul><ul><li>The state of Iowa : Jessica </li></ul></ul><ul><ul><li>Round Rock , Texas: Will and Brooks </li></ul></ul>
  7. 7. Story 1 - What’s Up, Hutch?
  8. 8. Just a local guy….
  9. 9. Sure, he coaches son’s team
  10. 10. Awww, he likes puppies!
  11. 11. But he also sees possibilities <ul><li>How can a small town…. </li></ul><ul><ul><li>Be cool </li></ul></ul><ul><ul><li>Avoid isolation </li></ul></ul><ul><ul><li>Attract positive attention </li></ul></ul><ul><ul><ul><li>From locals </li></ul></ul></ul><ul><ul><ul><li>From others </li></ul></ul></ul>
  12. 12. His answer: the Social Web <ul><li>Use the Web to </li></ul><ul><ul><li>Foster sense of community </li></ul></ul><ul><ul><li>Support local events </li></ul></ul><ul><ul><li>Enjoy the “little things” </li></ul></ul><ul><ul><ul><li>In town </li></ul></ul></ul><ul><ul><ul><li>In life </li></ul></ul></ul>
  13. 13. Why Hutch is already cool <ul><li>Cosmosphere and Space Center </li></ul><ul><li>Downtown & 3 rd Thursdays </li></ul><ul><li>Unique eateries </li></ul><ul><li>Kansas State Fair </li></ul><ul><li>Underground Salt Museum </li></ul>
  14. 14. See Beyond the Obvious
  15. 19. #Hutch Blogger’s Fam Tour
  16. 20. Others now “get it”
  17. 21. Cosmosphere on Facebook
  18. 22. Get the biggies in there, too
  19. 23. Hey kids, let’s put on a play!
  20. 24. Ask the blogosphere
  21. 25. Impact: Downtown Third Thursdays <ul><li>3 rd Thurs of the month </li></ul><ul><li>First one: 19 people </li></ul><ul><li>Now, hundreds on Thursday </li></ul><ul><li>4000-6000 over the weekend </li></ul>
  22. 26. Hutch Takeaway He has created a virtual Cheers for his town - “Where Everybody Knows Your Name”
  23. 27. Story 2 – Travel Iowa
  24. 28. OMG, I’m a Mommyblogger!
  25. 30. After that, Jessica took off…. <ul><li>… .bringing the Iowa Tourism Office along with her. </li></ul>
  26. 31. She said, “Facebook!”
  27. 32. She said, “Twitter!”
  28. 33. What’s next for Iowa? <ul><li>Maybe Flickr photo-sharing Group Pool </li></ul><ul><li>More interaction on Facebook </li></ul><ul><li>Finding better measurement </li></ul><ul><li>Constraint: she’s the only one </li></ul>
  29. 34. Iowa Takeaway She is a Virtual Visitor’s Center for Iowa.
  30. 35. Story 3 – Will & Brooks
  31. 36. Personalize communications … .in the second–fastest growing city in the United States.
  32. 37. They’re All OVER it!
  33. 38. Killer App – Flickr Photos
  34. 39. Will Hampton on social media strategy Will
  35. 40. Round Rock Takeaway They are a Virtual Concierge for their city.
  36. 41. So, which would you rather visit? A brochure, Web site or person? The Social Web = people
  37. 42. Thanks very much! <ul><li>Sheila Scarborough </li></ul><ul><li>@SheilaS on Twitter </li></ul><ul><li>[email_address] </li></ul>WWW.TOURISMCURRENTS.COM
  38. 43. Photo Credits: all Sheila’s except…. <ul><li>Little guy frog: snappybex, Flickr CC </li></ul><ul><li>Freak-out eye: Annie in Beziers, Flickr CC </li></ul><ul><li>Enola the Welder: Wisconsin Historical Society, Flickr CC </li></ul><ul><li>All Cody pics courtesy Cody Heitschmidt </li></ul><ul><li>Hutch bloggers & Third Thursday: Becky McCray on Facebook </li></ul><ul><li>All Jessica pics courtesy Jessica O’Riley </li></ul><ul><li>Locomotive courtesy Iowa Tourism </li></ul><ul><li>Round Rock Christmas, khowaga1, Flickr CC </li></ul>

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