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More ContentLess Time     Sheila Scarborough              Tourism Currents@SheilaS#BastropSBF
What Well Talk About  ● Why content matters  ● Make more content in less time        ● Take one idea        ● Create conte...
@SheilaS#BastropSBF
Who Cares About Content? ● Content: helps people find you ● Content: gets attention ● Content: Google likes it ● Content: ...
How does     content help      people find        you?@SheilaS#BastropSBF
@SheilaS#BastropSBF
When people share   online content  about you, thats  word of mouth    marketing.@SheilaS#BastropSBF
@SheilaS#BastropSBF
@SheilaS#BastropSBF
The secret to making  more content in less        time....  Take one idea, share it     in many places.@SheilaS#BastropSBF
@SheilaS#BastropSBF
@SheilaS#BastropSBF
@SheilaS#BastropSBF
Make your content          shareable....….which connects it to the rest of the social web.     Thats how people will find ...
Link              Tag@SheilaS#BastropSBF              “@”
Everything is Content ●   Spotlight small details (soda straw view) ●   Photo + 3 sentences = content ●   Video + 3 senten...
Your customer/visitor   FAQs = content.    They are also powerful SEO   (Search Engine Optimization)    making you easier ...
@SheilaS#BastropSBF
Once you get      people   somewhere, what do you want   them to DO?@SheilaS#BastropSBF
Thanks very much                  Sheila Scarborough                       @SheilaS                   Tourism Currents    ...
These slides can be found             here:www.TourismCurrents.com  /hello-Bastrop-Small-    Business-Forum@SheilaS#Bastro...
More content marketing in less time
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More content marketing in less time

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How to create more online and social media content in less time, for the Governor's Small Business Forum in Bastrop, Texas, April 2013. Thanks, Dave Quinn and the Bastrop EDC (Economic Development Corporation - http://www.bastropedc.org/ )

My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com

Published in: Business, Technology
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Transcript of "More content marketing in less time"

  1. 1. More ContentLess Time Sheila Scarborough Tourism Currents@SheilaS#BastropSBF
  2. 2. What Well Talk About ● Why content matters ● Make more content in less time ● Take one idea ● Create content from it ● Publish in different places ● Make your content easy to share@SheilaS#BastropSBF
  3. 3. @SheilaS#BastropSBF
  4. 4. Who Cares About Content? ● Content: helps people find you ● Content: gets attention ● Content: Google likes it ● Content: is shared ● Content: tells people why they should shop with you, or visit you@SheilaS#BastropSBF
  5. 5. How does content help people find you?@SheilaS#BastropSBF
  6. 6. @SheilaS#BastropSBF
  7. 7. When people share online content about you, thats word of mouth marketing.@SheilaS#BastropSBF
  8. 8. @SheilaS#BastropSBF
  9. 9. @SheilaS#BastropSBF
  10. 10. The secret to making more content in less time.... Take one idea, share it in many places.@SheilaS#BastropSBF
  11. 11. @SheilaS#BastropSBF
  12. 12. @SheilaS#BastropSBF
  13. 13. @SheilaS#BastropSBF
  14. 14. Make your content shareable....….which connects it to the rest of the social web. Thats how people will find it, and then find YOU.@SheilaS#BastropSBF
  15. 15. Link Tag@SheilaS#BastropSBF “@”
  16. 16. Everything is Content ● Spotlight small details (soda straw view) ● Photo + 3 sentences = content ● Video + 3 sentences = content ● Audio clip + 3 sentences = content ● Other: tweets, Facebook Page posts, Instagram & Flickr photos, LinkedIn updates, Foursquare checkins, livestreaming, Delicious links, Vine@SheilaS#BastropSBF
  17. 17. Your customer/visitor FAQs = content. They are also powerful SEO (Search Engine Optimization) making you easier to find on Google, Bing, etc.@SheilaS#BastropSBF
  18. 18. @SheilaS#BastropSBF
  19. 19. Once you get people somewhere, what do you want them to DO?@SheilaS#BastropSBF
  20. 20. Thanks very much Sheila Scarborough @SheilaS Tourism Currents @TourismCurrents www.tourismcurrents.com@SheilaS#BastropSBF
  21. 21. These slides can be found here:www.TourismCurrents.com /hello-Bastrop-Small- Business-Forum@SheilaS#BastropSBF
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