@SheilaS@TourismCurrentsMoreContent inLess Time Sheila ScarboroughTourism Currents
@SheilaS@TourismCurrentsWhat Well Talk About● Why content matters● Make more content in less time● Take one idea● Create c...
@SheilaS@TourismCurrents
@SheilaS@TourismCurrentsWho Cares About Content?● Content: gets attention● Content: helps people find you● Google likes it...
@SheilaS@TourismCurrentsHow doescontent helppeople findyou?
@SheilaS@TourismCurrents
@SheilaS@TourismCurrentsWhen people shareonline contentabout you, thatsword of mouthmarketing.
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrentsThe secret to makingmore content in lesstime....Take one idea, share itin many places.
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrentsPhotos + Music = Animoto Video
@SheilaS@TourismCurrentsEverything is Content● Spotlight small details (soda straw view)● Photo + 3 sentences = content● V...
@SheilaS@TourismCurrentsYour visitor/customerFAQs = content.They are also powerful SEO(Search Engine Optimization)making y...
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrents
@SheilaS@TourismCurrentsMake your contentshareable....….which connects it to therest of the social web.Thats how people wi...
@SheilaS@TourismCurrentsLinkTag“@”
@SheilaS@TourismCurrentsWant people tobe interested &engaged?Talk with them!
@SheilaS@TourismCurrents
@SheilaS@TourismCurrentsOnce you getpeoplesomewhere,what do you wantthem to DO?
@SheilaS@TourismCurrentsThanks very muchSheila Scarborough@SheilaSTourism Currents@TourismCurrentswww.tourismcurrents.com
@SheilaS@TourismCurrentsThese slides can befound here:http://www.tourismcurrents.com/welcome-ttia-were-glad-to-see-you
More Content in Less Time: Smarter Ways to Create Content and Attract Visitors
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More Content in Less Time: Smarter Ways to Create Content and Attract Visitors

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For a May 2013 webinar with TTIA (Texas Travel Industry Association.)

My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com

There's a lot of buzz right now about "content marketing" but it's nothing more than what you're probably already doing: creating content across the social web on your blog, Facebook, LinkedIn, Twitter, Flickr, etc. so that people will find it, and then find YOU. As an online publisher with access to inexpensive and powerful communications tools, you have the ability to create tons of great content, but - hello! - you have a few other things to do in your job, right?

Let's talk about how you can create more content in less time; the kind of content that builds online word-of-mouth and brings visitors and customers to your door.

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More Content in Less Time: Smarter Ways to Create Content and Attract Visitors

  1. 1. @SheilaS@TourismCurrentsMoreContent inLess Time Sheila ScarboroughTourism Currents
  2. 2. @SheilaS@TourismCurrentsWhat Well Talk About● Why content matters● Make more content in less time● Take one idea● Create content from it● Publish in different places● Make your content easy to share
  3. 3. @SheilaS@TourismCurrents
  4. 4. @SheilaS@TourismCurrentsWho Cares About Content?● Content: gets attention● Content: helps people find you● Google likes it● Content: is shared● Hello....thats word of mouth!● Content: tells people why theyshould visit you
  5. 5. @SheilaS@TourismCurrentsHow doescontent helppeople findyou?
  6. 6. @SheilaS@TourismCurrents
  7. 7. @SheilaS@TourismCurrentsWhen people shareonline contentabout you, thatsword of mouthmarketing.
  8. 8. @SheilaS@TourismCurrents
  9. 9. @SheilaS@TourismCurrents
  10. 10. @SheilaS@TourismCurrents
  11. 11. @SheilaS@TourismCurrents
  12. 12. @SheilaS@TourismCurrentsThe secret to makingmore content in lesstime....Take one idea, share itin many places.
  13. 13. @SheilaS@TourismCurrents
  14. 14. @SheilaS@TourismCurrents
  15. 15. @SheilaS@TourismCurrents
  16. 16. @SheilaS@TourismCurrents
  17. 17. @SheilaS@TourismCurrents
  18. 18. @SheilaS@TourismCurrents
  19. 19. @SheilaS@TourismCurrents
  20. 20. @SheilaS@TourismCurrents
  21. 21. @SheilaS@TourismCurrents
  22. 22. @SheilaS@TourismCurrentsPhotos + Music = Animoto Video
  23. 23. @SheilaS@TourismCurrentsEverything is Content● Spotlight small details (soda straw view)● Photo + 3 sentences = content● Video + 3 sentences = content● Audio clip + 3 sentences = content● Other: tweets, Facebook Page posts,Instagram & Flickr photos, LinkedInupdates, Foursquare checkins,livestreaming, Delicious links, Vine
  24. 24. @SheilaS@TourismCurrentsYour visitor/customerFAQs = content.They are also powerful SEO(Search Engine Optimization)making you easier to find onGoogle, Bing, etc.
  25. 25. @SheilaS@TourismCurrents
  26. 26. @SheilaS@TourismCurrents
  27. 27. @SheilaS@TourismCurrents
  28. 28. @SheilaS@TourismCurrentsMake your contentshareable....….which connects it to therest of the social web.Thats how people will find it,and then find YOU.
  29. 29. @SheilaS@TourismCurrentsLinkTag“@”
  30. 30. @SheilaS@TourismCurrentsWant people tobe interested &engaged?Talk with them!
  31. 31. @SheilaS@TourismCurrents
  32. 32. @SheilaS@TourismCurrentsOnce you getpeoplesomewhere,what do you wantthem to DO?
  33. 33. @SheilaS@TourismCurrentsThanks very muchSheila Scarborough@SheilaSTourism Currents@TourismCurrentswww.tourismcurrents.com
  34. 34. @SheilaS@TourismCurrentsThese slides can befound here:http://www.tourismcurrents.com/welcome-ttia-were-glad-to-see-you
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