Mobile: Is That The Internet In Your Pocket, Or Are You Just Glad To See Me?

MOBILE Is that the Internet in your pocket, or are you just glad to see me? Sheila Scarborough Tourism Currents

Why is this a big deal?

Because a bunch of people are getting a lot of smartphones very quickly

95.8 million Smartphones + wireless PDAs in the US as of June 2011 (A 57% increase from June 2010) Source: CTIA semi-annual survey Oct 2011

Biggest smartphone age group: 25 – 34 Age group with most growth in smartphone ownership: 55 – 65+ Source: comScore Data Mine Sept 2011

Social networks and blogs the #1 place Americans spend their time online (….then online games, then email) Source: Nielsen Social Media Report Q3 2011

Facebook The top mobile social network Source: Nielsen Social Media Report Q3 2011

The pace and force of mobile growth is unlike anything I've ever seen .... Real-time social features are accelerating mobile usage. Analyst Mary Meeker at Think Mobile, Feb 2011 Source: Mobile Marketer Feb 2011

Don't get caught with your pants down!

Mobile changes travel

The Magic Lantern

Also consider.... QR codes And Location-Based Services (Foursquare, Gowalla)

Action: How to mobile-ize your mindset FAST

1) Get a smartphone. Now. Everyone who can.

2) Take a "Mobile Visitor" journey with multiple phones and an iPad

On the journey, Google this: "Hotels in __________"

Do a Yelp search for a) Restaurants b) Coffee shops (with WiFi)

Google this: "Things to do with kids in ______________"

3) Snap an interesting photo on your phone and upload it, with a caption, to your organization's Facebook Page.

Bonus: Have Twitter handle DM's and "@" sent to 2 phones of people who can respond to queries

Access to tons of info, plus all of your networks and friends. Whoa.

Photo Credits
Mae West, WC Fields (Universal Pictures)
Women with iPhones (StephenMitchell Flickr)
Pants down (eBomb716 Flickr)
Flying car c 1940 (State Library & Archives of Florida Flickr Commons)
Magic lantern pink (geoftheref Flickr)
Mobile travel in NYC (bjmccray Flickr)

Thanks very much! Sheila Scarborough Co-founder, Tourism Currents www.tourismcurrents.com

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Mobile: Is That The Internet In Your Pocket, Or Are You Just Glad To See Me?

by Sheila Scarborough on Oct 23, 2011

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Mobile: Is That The Internet In Your Pocket, Or Are You Just Glad To See Me? — Presentation Transcript