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How To Listen Online
How To Listen Online
How To Listen Online
How To Listen Online
How To Listen Online
How To Listen Online
How To Listen Online
How To Listen Online
How To Listen Online
How To Listen Online
How To Listen Online
How To Listen Online
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How To Listen Online

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A workshop from the Oklahoma Governor's Conference on Tourism, Oct 19, 2009, about how to use a variety of basic listening tools like Google Alerts, Twitter Search and Facebook Insights to listen to …

A workshop from the Oklahoma Governor's Conference on Tourism, Oct 19, 2009, about how to use a variety of basic listening tools like Google Alerts, Twitter Search and Facebook Insights to listen to what people are saying online.

Published in: Technology, News & Politics
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  • 1. How to Listen Online Sheila Scarborough Tourism Currents
  • 2. What We’ll Cover
    • Listening services = searching for online discussions
      • Google Alerts, Google Blogsearch, Alltop
      • Twitter Search & Facebook Insights
      • Social Seek, Social Mention
      • Paid services: Radian6, Techrigy
    • What you’re listening for ( keywords )
    • How to respond to what you hear
  • 3. The 800-pound Google Gorilla
    • Google Alerts – the basic listening tool to have alerts emailed to you
      • Set up an account with Google
      • Do test searches first
      • Then set up your Alerts
      • At first, "As It Happens" is too frequent. Try daily.
    • Google Blog Search
      • Just searches blogs
  • 4. The 800-pound Google Gorilla
    • Always something new coming up
    • Specialized search
      • Images – http://images.google.com
      • Video – http://video.google.com
      • Groups and forums – http://groups.google.com
      • Google Book (and magazine) Search
        • http://books.google.com
      • Google Scholar (beta) for academic works
        • http://scholar.google.com
  • 5. Keep an eye on Bing Microsoft + Yahoo! = money and effort poured into their search engine
  • 6. I love me some Alltop.com
    • Alltop – an “online magazine rack” of “all the top” sites and blogs
    • Great for finding quality sites and blogs on numerous topics
      • http://travel.alltop.com
      • http://rural.alltop.com
  • 7. Searching on Twitter
    • Search through people’s tweets for keywords
      • http://search.twitter.com
      • http:// search.twitter.com /advanced
      • http:// search.twitter.com /operators
    • Hashtags – like #OTIA09
    • Continuous search on a dashboard
      • TweetDeck demo
  • 8. Facebook Insights on Business/ Fan Pages
  • 9. Other Listening
    • Free services
      • Social Seek: socialseek – download it, enter search terms
      • Social Mention: socialmention – enter search terms on the site
    • Paid services
      • ** Radian6
      • Techrigy
  • 10. Better searches, better listening
    • Know your important keywords
      • Name of attraction/destination
      • Name of major attraction AT your destination
    • Where to go for keyword ideas?
      • Google AdWords keyword tool (most useful) https:// adwords.google.com/select/KeywordToolExternal
      • Google search-based keyword tool: http:// www.google.com/sktool /#
  • 11. They’re talking about my town; now what? (@SeattleMaven video) (Photos courtesy Seattle Tourism)
  • 12. Sheila Scarborough Tourism Currents [email_address] @SheilaS on Twitter

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