How to Listen Online Sheila Scarborough Tourism Currents

What We’ll Cover Listening services = searching for online discussions Google Alerts, Google Blogsearch, Alltop Twitter Search & Facebook Insights Social Seek, Social Mention Paid services: Radian6, Techrigy What you’re listening for ( keywords ) How to respond to what you hear

Listening services = searching for online discussions

Google Alerts, Google Blogsearch, Alltop

Twitter Search & Facebook Insights

Social Seek, Social Mention

Paid services: Radian6, Techrigy

What you’re listening for ( keywords )

How to respond to what you hear

The 800-pound Google Gorilla Google Alerts – the basic listening tool to have alerts emailed to you Set up an account with Google Do test searches first Then set up your Alerts At first, "As It Happens" is too frequent. Try daily. Google Blog Search Just searches blogs

Google Alerts – the basic listening tool to have alerts emailed to you

Set up an account with Google

Do test searches first

Then set up your Alerts

At first, "As It Happens" is too frequent. Try daily.

Google Blog Search

Just searches blogs

The 800-pound Google Gorilla Always something new coming up Specialized search Images – http://images.google.com Video – http://video.google.com Groups and forums – http://groups.google.com Google Book (and magazine) Search http://books.google.com Google Scholar (beta) for academic works http://scholar.google.com

Always something new coming up

Specialized search

Images – http://images.google.com

Video – http://video.google.com

Groups and forums – http://groups.google.com

Google Book (and magazine) Search

http://books.google.com

Google Scholar (beta) for academic works

http://scholar.google.com

Keep an eye on Bing Microsoft + Yahoo! = money and effort poured into their search engine

I love me some Alltop.com Alltop – an “online magazine rack” of “all the top” sites and blogs Great for finding quality sites and blogs on numerous topics http://travel.alltop.com http://rural.alltop.com

Alltop – an “online magazine rack” of “all the top” sites and blogs

Great for finding quality sites and blogs on numerous topics

http://travel.alltop.com

http://rural.alltop.com

Searching on Twitter Search through people’s tweets for keywords http://search.twitter.com http:// search.twitter.com /advanced http:// search.twitter.com /operators Hashtags – like #OTIA09 Continuous search on a dashboard TweetDeck demo

Search through people’s tweets for keywords

http://search.twitter.com

http:// search.twitter.com /advanced

http:// search.twitter.com /operators

Hashtags – like #OTIA09

Continuous search on a dashboard

TweetDeck demo

Facebook Insights on Business/ Fan Pages

Other Listening Free services Social Seek: socialseek – download it, enter search terms Social Mention: socialmention – enter search terms on the site Paid services ** Radian6 Techrigy

Free services

Social Seek: socialseek – download it, enter search terms

Social Mention: socialmention – enter search terms on the site

Paid services

** Radian6

Techrigy

Better searches, better listening Know your important keywords Name of attraction/destination Name of major attraction AT your destination Where to go for keyword ideas? Google AdWords keyword tool (most useful) https:// adwords.google.com/select/KeywordToolExternal Google search-based keyword tool: http:// www.google.com/sktool /#

Know your important keywords

Name of attraction/destination

Name of major attraction AT your destination

Where to go for keyword ideas?

Google AdWords keyword tool (most useful) https:// adwords.google.com/select/KeywordToolExternal

Google search-based keyword tool: http:// www.google.com/sktool /#

They’re talking about my town; now what? (@SeattleMaven video) (Photos courtesy Seattle Tourism)

Sheila Scarborough Tourism Currents [email_address] @SheilaS on Twitter