How Tech and Social Media Are Changing Travel

How Tech is Changing Travel Sheila Scarborough for Austin Women in Tech

(#WhyTravel)

Photo courtesy Melissa Sconyers on Facebook

Smartphone + Social Media = HUGE
Photo courtesy rianvanu on Flickr CC

Say Hi to @TravelPortland
#inPDX
“ Twisitor”
Center
Photo courtesy Travel Portland

Yes, that’s Iowa on Twitter

Get local on city social media

And now for my next trick…. Photo courtesy Philippe Leroyer, Flickr CC

The next 9 slides are courtesy SpottedByLocals.com This explanation of their AR app is available on SlideShare.net http:// www.slideshare.net/spottedbylocals

Augmented reality for city travelers

Select 'Spotted by Locals'-layer

5 results around me - shown on map

5 results around me - shown in list

Restaurant Sophia is 58 meters away!

Restaurant Sophia in augmented reality!

Call, read full article, or show route

The route towards Sophia on a map

Spotted by Locals www.SpottedbyLocals.com Platform: Layar www.Layar.eu Development: d-media www.d-media.nl Layar AR (Augmented Reality) video

The Two-Way Web
Review sites
Yelp
Urbanspoon
Chowhound
Foursquare + Zagat
Talking back
Kevin Smith vs Southwest Airlines
Photo courtesy stelb at Flickr CC

Changes in Search + Metasearch Photo courtesy Bloomberg News via BusinessWeek

Google Challenger - Bing

Takeaways….
Your online network is your travel friend
So is your smartphone
Reach out to tourism organizations, CVBs on the social Web
Try metasearch
Kayak, UpTake
Understand Google’s limitations
The human can still win for advice

Thanks very much! @SheilaS on Twitter [email_address]

How Tech and Social Media Are Changing Travel

by Sheila Scarborough

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