Ear to the Geek Ground: tech trends for communicators 2012

Ear to the (Geek) Ground: Tech News You Can Use 2012 Update Steampunk typewriter courtesy etharooni on Flickr CC

Your Geek Guide... Sheila Scarborough @SheilaS @AWCchat @FreelanceAustin Co-founder, TourismCurrents.com

What This Is.... A broad-brush snapshot of: Tech/social media trendsWhat those trends might mean for communicators Always asking .... So What?

What This Is Not.... A note-taking test! Reference material will be availableSo, put down the pen/keyboard if youd like, and lets get nerdy....

Big Themes for TodayPower of imagesSocial business & integrationData, measurement & ROIPause for mid-session Q&AMobileSXSWi 2012 brief trip reportUpdating your toolboxWrap-up Q&A

Pinterest (digital bulletin/inspiration boards) Instagram(shared mobile pics + Photoshop-ish effects)Foodspotting (shared mobile pics + food porn)

Imagery in action: the Pure New Zealand websiteOn the Quartz Hill track (viaPhillipC at Flickr CC)

Your Takeaways - ImagesWhen in doubt, use a photoPhoto SEO matters (Flickr isnt dead yet)A photo can be.... A blog post A Facebook update A tweet A slide More prominent part of your website More prominent in print!

Social Business and IntegrationWelder (courtesyLibrary of Congress onFlickr Commons)

“Social Business.... an organization that is optimized to benefit its entire ecosystem (customers, employees, owners, partners) by embeddingcollaboration, information sharing, and active engagement into its operations and culture.” (Sidera Works definition, bold emphasis mine)

Social Media vs. Social Business “....take advantage of social medias opportunities....[by] applying socialconcepts and technology internally to enable collaboration, sharing, innovation, and open engagement.” (Sidera Works discussion in their PDF about social business, bold emphasis mine)

Integration thoughts to ponder:Do you have a “Telephone Director/Coordinator?” Do you have an “Email Department?” (social media is a method and tool set; dont treat it as a bolt-on to your plans)

Cross-platform media consumption

n t r i p it h w tr o r e n g o iG

Your Takeaways – Social Biz & IntegrationSocial business = organization and culture Think web, not wire diagramIntegrating social media means.... Understanding that social is everywhere, not just one department or person Understanding that its communications by a different means (often multiple means) Understanding that there are no magic beans; i.e., do the work!

Data, measurement & ROI aka, Drowning in Data

We are drowning in data, butdont always know what its telling us

ROI (Return on Investment) is a formula:(Gains – Cost) / Cost = % of ROI

Of COURSE you can measure social media activity.Of COURSE you can determine the ROI of your efforts. Where many are missing the boat: goals, metrics and KPIs (Key Performance Indicators)

Quick Poll OnMeasuring

Your Takeaways – Data, Measurement & ROIData is available, lots of it, down to a VERY granular level You must know which data matters!Saying “ROI” does not mean diddly squat unless.... You have a process and methodology in place to measure it “Whats the ROI of a pencil?” (Liz Strauss) i.e., the ROI of a ubiquitous tool?

The Pause That Refreshes: Its Q & A Time!555 LED flasher candy creation (courtesy oskay at Flickr CC)

Imagine everyone with the web in their pocket or purseShibuya intersection courtesybaldur at Flickr CC

Mobile

Take everything youve ever thought about communications.... ….and imagine a mobile version.

Your Takeaways – MobileSmartphone = publishing machineCheck your website & blog analytics How many arrive via mobile? Are your sites optimized for them?Location-based services & mobile GPS Less about the check-in, and more about “what or who is around me right now?”

SXSWi(South by Southwest Interactive) Where its already the future 5+ days 20,000+ people

3 SXSWi 2012 Award Winners Slavery Footprint – note graphics/scrolling/quiz SCREW*D – Craftsman Tools gets hip; note video and “regular folks” participating Storify – mashup your social media mentions (Full winners list on sxsw.com)

Ear to the Ground: Updating the Communications ToolboxTools by L. Marie at Flickr CC

How can we keep UP with all this?!Dont Panic button by Jim Linwood Flickr CC

The story comes firstThe emotional connection comes firstTHEN apply the best tool

Its not about the shiny tools....Its about the application of those tools.

Staying Up To SpeedYes, mainstream media Bloomberg BusinessWeek The UKs Guardian Tech sectionFind tech-savvy mentorsGo where the geeks are Your local Social Media Club/SM Breakfast BlogWorld & New Media Expo CES & Mobile World Congress Barcelona BlogHer South by Southwest Interactive (SXSWi)

Communicator TakeawaysKeep your goals and overall strategy in mind, or youll go nuts.Go where the geeks are, online and off.MOBILEStory/emotional connection comes first.Dont let your toolbox get rusty. Cull and sort, add and subtract as needed.

Whew! Thanks for Coming TodayShes geeky! (courtesyCambodia4KidsOrg at Flickr CC)

Go Get Nerdy Sheila Scarborough @SheilaS @AWCchat @FreelanceAustin Co-founder, TourismCurrents.com This presentation was made with OpenOffice.org Impress open source software

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Ear to the Geek Ground: tech trends for communicators 2012

by Sheila Scarborough

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Ear to the Geek Ground: tech trends for communicators 2012 Presentation Transcript