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Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
Content Marketing is Just Telling Stories
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Content Marketing is Just Telling Stories

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Stop freaking out about social media; learn how to tell the stories you already know, but online. Opening keynote for the Heartland Byways conference April 2014 in Manhattan, Kansas. …

Stop freaking out about social media; learn how to tell the stories you already know, but online. Opening keynote for the Heartland Byways conference April 2014 in Manhattan, Kansas.

My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com

Published in: Marketing, Technology, Business
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  • You already know the hard part; all of the great stories and information about your scenic byway, heritage highway, food trail, etc.
    Now learn to tell those stories using social media.
  • Of course you do!
    If I asked you to tell me what's cool about your byway or hghway, we'd be talking the rest of the day.
  • Linn Cove Viaduct on the Blue Ridge Parkway, a uniquely engineered bridge.
  • The Sunken Trace just off the Natchez Trace Parkway, part of the original footpath that was the Trace for centuries.
  • My father getting some directions, a few local stories and excellent customer service related to the Skyline Drive from the Front Royal, Virginia Visitors Center.
    They did a fine job that day, but their information only went to my Dad. One person.
  • Social media allows stories, information and customer service to reach many, many more people, and it is also shareable and searchable over time.
  • Information on the social web goes in multiple directions, across boundaries of timezones and nations, too.
    These are the most powerful communications tools since the printing press, they are multimedia, and they are free or low-cost.
    Your stories can play online with the Big Boys without cost being such a factor.
  • Stop sign in Chickasaw language.
    Before we get carried away about social media, a few caveats.
  • Social media is like free kittens, not free beer.
    Free beer is great, but once you open the bottle and finish it, you're done.
    Free kittens are great, but they take ongoing care, feeding and attention over time. So does social media.
    It may be free or cheap in monetary terms, but it takes time, effort and resources (and Facebook these days takes money, too.)
  • Information on the social web goes in multiple directions, across boundaries of timezones and nations, too.
    These are the most powerful communications tools since the printing press, they are multimedia, and they are free or low-cost.
    Your stories can play online with the Big Boys without cost being such a factor.
  • Transcript

    • 1. Stop Freaking Out! Just Tell Stories Sheila Scarborough - @SheilaS Tourism Currents - @TourismCurrents
    • 2. Have a story to tell? @SheilaS @TourismCurrents
    • 3. You have stories ….
    • 4. Amazing stories!
    • 5. 1-to-1 @SheilaS @TourismCurrents
    • 6. 1-to-many
    • 7. The Social Web
    • 8. @SheilaS @TourismCurrents
    • 9. Your stories here can....
    • 10. 1 Get people's attention
    • 11. 2 Convince people to visit
    • 12. Individual Collective
    • 13. 1 Get people's attention
    • 14. People have to know you exist before they'll decide to visit
    • 15. How? Word of mouth social sharing Google & other search Online media coverage Ads
    • 16. Getting attention through Google & other search
    • 17. Search is not just Google
    • 18. Yelp results near this hotel
    • 19. Foursquare results near this hotel
    • 20. Field Trip results near this hotel
    • 21. Getting attention through online media coverage @SheilaS @TourismCurrents
    • 22. Getting attention through ads @SheilaS @TourismCurrents
    • 23. 2 Convince people to visit
    • 24. Convincing social storytelling includes: 1) Publishing on social media 2) Actively connecting with visitors Note: 1 + 2 = better SEO
    • 25. Congratulations, you're one of these!
    • 26. Creating social media content that tells a compelling story
    • 27. TV is not a magazine is not radio is not a billboard @SheilaS @TourismCurrents
    • 28. Facebook is not Twitter is not LinkedIn is not a blog @SheilaS @TourismCurrents
    • 29. Tell the stories you already know, but tell them like an online publisher
    • 30. Finger Lakes Cheese Trail
    • 31. Make these social
    • 32. Take this ….
    • 33. …. & make lots of these
    • 34. Small, short content Tweet Instagram photo
    • 35. Medium-sized content Facebook update Pinterest Board pin LinkedIn Company Page update Google+ update
    • 36. "Long form," lasting content Blog post Podcast Video
    • 37. Your handiest publishing machine is.... @SheilaS @TourismCurrents
    • 38. Individual Collective
    • 39. Convincing social storytelling includes: 1) Publishing on social media 2) Actively connecting with visitors Note: 1 + 2 = better SEO
    • 40. Become a digital concierge
    • 41. Listen and respond @SheilaS @TourismCurrents
    • 42. When the social media phone rings …. answer it!
    • 43. Individual Collective
    • 44. Convincing social storytelling includes: 1) Publishing on social media 2) Actively connecting with visitors Note: 1 + 2 = better SEO
    • 45. Takeaways Publish online Respond & Connect Make it easy to find you
    • 46. Photo Credits (my own except....) ● Utah highway courtesy Wolfgang Staudt, Flickr CC ● Blue Ridge Parkway courtesy Matthew Paulson, Flickr CC ● Sunken Trace courtesy National Parks Explorer, Flickr CC ● The social web courtesy Wayne Dixon Flickr CC ● Free kitten with beer courtesy pinguino k at Flickr CC
    • 47. Thanks very much! Sheila Scarborough Tourism Currents @SheilaS @TourismCurrents

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