Better online training: how to create and conduct webinars
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Better online training: how to create and conduct webinars

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From a presentation at the AWC (Association for Women in Communications) national conference, "Powerful Presentations: The Art of Creating and Running Successful Webinars," with me and Maria ...

From a presentation at the AWC (Association for Women in Communications) national conference, "Powerful Presentations: The Art of Creating and Running Successful Webinars," with me and Maria Henneberry.

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  • Webinars are different! Disembodied voice + slides = potential for deadly boredom They have the option to wander and you'll never know
  • Demo going online through a hyperlink Discuss problem with light font color Also discuss screensharing

Better online training: how to create and conduct webinars Better online training: how to create and conduct webinars Presentation Transcript

  • Powerful Presentations The Art of Creating and Running Successful Webinars Maria Henneberry / @MariaHenneberry and Sheila Scarborough / @SheilaS
  • What's in this for you?
    • Deliver better client training
    • Have another option as a speaker
    • Create better webinar visuals
    • Learn to tailor your speaking style to online training
  • What do people hate about webinars?
  • Poll: webinar turn-offs
    • “ Presenters who read directly from slides.”
    • “ When the presenter has no energy . If you're not enthusiastic, what keeps me from flipping over to Facebook?”
  • Poll: webinar turn-offs
    • “ I don't like the hollow/echo sounds . Hated when speaker disciplined a kid.”
    • “ Missing out on the ' non-verbal ' is the biggest difference: a wink, smile, smirk, hand gestures, etc.”
    • “ Webinar malfunctions : no fun.”
  • More webinar annoyances
    • Too much self-promotion
    • “ No- DUH ” content
    • Marketing materials don't match actual webinar content
      • Deliver what you promised!
    •  
    How to build memorable webinar content
  • "Have a narrative, not a presentation that looks like you shook off a bookshelf and then dumped it into slides."  
      Chris Brogan
  • 1) The point you want to make 2) Story/example to illustrate 3) ….and don't try to make too many points!
  • Even more painful than usual!
    • Blah blah blah blah blah blah blah makes my eyes bleed blah
    • Blah blah blah blah blah blah blah OMG shoot me now blah
    • Blah blah blah blah blah blah blah blah who cares blah
    • Blah blah blah blah blah blah blah where's the bathroom blah
    • Blah blah blah blah blah blah blah blah zonk blah blah blah
      • More blah blah blah to support blah blah blah
      • Still more microscopic and unreadable blah blah blah
  • 10 – 20 – 30 slides – minutes – font size ----> This is 32 font size <---- (Thanks, Guy Kawasaki)
  • Do. Not. Read. Your. Slides.
  • Make more slides like this
  • Play
  • With
  • Fonts
  • Try Video
  • Yes, you can use hyperlinks in slides. Take advantage of the web!
  • Extend the impact of a webinar
    • Handouts
    • Upload to SlideShare
    • Write a blog post
    • Write a guest blog post
    • Shoot a video
  • Presentation References
    • Presentation Zen (book and blog)
      • Garr Reynolds
    • slide:ology and Resonate
      • Nancy Duarte
    • #speakchat and #learnchat
    • TED Talks videos
  • The nitty-gritty to conduct a webinar A Topic An Audience A Computer An Internet Connection A Webinar Service
  • Hellllooooo, out there!
  • Best ideas for great webinars
    • The worst that can happen ….
      • Technical difficulties
      • Consider responses
    • What Do You Want From Me?
  • Keeping their attention.... Questions/Polls keep eyes open Use silence well Lively, enthusiastic voice
  • Best ideas for great webinars Ditch the heavy pitch “ No-Duh” content
  • Be Uncommon
  • Best ideas for great webinars
    • Timing is everything
      • Content length
      • Time of day
      • Day of the week
      • Avoid holidays
    • Every second counts
  • Photo Credits
    • Webinar desk (Christopher S. Penn Flickr CC)
    • Angry woman (M. Pratter Flickr CC)
    • Boulder Dam bridge (Caveman Chuck Coker Flickr CC)
    • Messy bookshelf (drakulita Flickr CC)
    • Woman yelling (kandyjaxx Flickr CC)
    • Cornfield storm (RaGardner4 Flickr CC)
    • Graphs: Prof AM Isserman
    • Nitty-gritty (Jezlyn26 Flickr CC)
    • Caterpillar (moonpie dig it Flickr CC)
    • Waving ladies (G Eastman House Flickr Commons)
  • Thanks! Sheila Scarborough www.tourismcurrents.com Maria Henneberry www.cvmedia.tv