Social Media for B2B and Sales in Tourism: LinkedIn and Beyond

  • 255 views
Uploaded on

Learn how social networking can help a CVB or DMO connect with B2B markets like meeting and event planners and tour operators. A presentation at the 2014 TTIA (Texas Travel Industry Association) …

Learn how social networking can help a CVB or DMO connect with B2B markets like meeting and event planners and tour operators. A presentation at the 2014 TTIA (Texas Travel Industry Association) Travel and Tourism College - http://www.ttia.org/events/event_details.asp?id=360106

My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
255
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • My first post on the LinkedIn publishing platform. Went pretty well, but I haven't yet figured out how much time to give it or how to incorporate it into my business strategy. Lots of possibilities, though.

Transcript

  • 1. Social Media for B2B Sheila Scarborough Tourism Currents @SheilaS @TourismCurrents
  • 2. Any marketing strategy asks.... What are your goals? Who is your market? Where can you get in front of that market (including online?) @SheilaS @TourismCurrents
  • 3. Social media isn't the place to be "sales-y" BUT Likes/followers can become sales opportunities & leads @SheilaS @TourismCurrents
  • 4. "Hand out knowledge, not brochures" Real Lawyers Have Blogs @SheilaS @TourismCurrents
  • 5. Social media for B2B is like a trade show Photo credit siebenthalercreative Flickr CC
  • 6. Your LinkedIn Trade Show Booth People's personal profiles & activity Company Page @SheilaS @TourismCurrents
  • 7. How People Can Help Pages Help with Page content & ideas Like & Share Company Page updates Tag the Page in their personal updates Tell their other networks about it @SheilaS @TourismCurrents
  • 8. Key to LinkedIn .... Groups!
  • 9. New to LinkedIn .... Publishing from your personal profile
  • 10. New to LinkedIn .... Showcase sub-pages for your Company Page
  • 11. B2B Social Media Beyond LinkedIn @SheilaS @TourismCurrents
  • 12. Are #eventprofs on Twitter? Yes! @SheilaS @TourismCurrents
  • 13. Are #eventprofs on Instagram? Yes! @SheilaS @TourismCurrents
  • 14. In-app screenshot of Instagram photos with #eventprofs hashtag Also look for #meetingprofs
  • 15. Are #eventprofs on Pinterest? Yes! @SheilaS @TourismCurrents
  • 16. Under-utilized platform? SlideShare @SheilaS @TourismCurrents
  • 17. Social SEO Get found! Optimize YouTube, SlideShare & Flickr for search @SheilaS @TourismCurrents
  • 18. Is Facebook ever relevant for B2B? @SheilaS @TourismCurrents
  • 19. Fundamentals Know your market, goals & metrics Build relationships & network where your market is active Better to be great on 1-2 platforms than over-extend & stink at 8 of them @SheilaS @TourismCurrents
  • 20. @SheilaS @TourismCurrents Checklist  LinkedIn: an ecosystem of active staff personal profiles + solid Company Page  Blogs: read/interact on key ones (start your own?)  Twitter: hashtags & chats  Instagram: hashtags  Pinterest: relevant Boards & people  SlideShare: consider it  Social SEO: title, describe, tag  Facebook: yes, if your market's there
  • 21. Thanks very much! Sheila Scarborough Tourism Currents @SheilaS @TourismCurrents