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Social Media for B2B
Sheila
Scarborough
Tourism Currents
@SheilaS
@TourismCurrents
Any marketing strategy asks....
What are your goals?
Who is your market?
Where can you get in front of
that market (includ...
Social media isn't the place
to be "sales-y"
BUT
Likes/followers can become
sales opportunities & leads
@SheilaS
@TourismC...
"Hand out
knowledge, not
brochures"
Real Lawyers Have Blogs
@SheilaS
@TourismCurrents
Social media for B2B is like a trade show
Photo credit siebenthalercreative Flickr CC
Your LinkedIn Trade Show Booth
People's
personal
profiles &
activity
Company Page
@SheilaS
@TourismCurrents
How People Can Help Pages
Help with Page content & ideas
Like & Share Company Page updates
Tag the Page in their personal ...
Key to LinkedIn ....
Groups!
New to LinkedIn ....
Publishing from your
personal profile
New to LinkedIn ....
Showcase sub-pages
for your Company Page
B2B Social
Media
Beyond
LinkedIn @SheilaS
@TourismCurrents
Are
#eventprofs
on Twitter?
Yes! @SheilaS
@TourismCurrents
Are
#eventprofs
on Instagram?
Yes! @SheilaS
@TourismCurrents
In-app screenshot
of Instagram
photos with
#eventprofs
hashtag
Also look for
#meetingprofs
Are
#eventprofs
on Pinterest?
Yes! @SheilaS
@TourismCurrents
Under-utilized
platform?
SlideShare
@SheilaS
@TourismCurrents
Social SEO
Get found!
Optimize YouTube,
SlideShare & Flickr
for search @SheilaS
@TourismCurrents
Is Facebook
ever relevant
for B2B?
@SheilaS
@TourismCurrents
Fundamentals
Know your market, goals & metrics
Build relationships & network where
your market is active
Better to be grea...
@SheilaS
@TourismCurrents
Checklist

LinkedIn: an ecosystem of active staff personal
profiles + solid Company Page

Blog...
Thanks very much!
Sheila
Scarborough
Tourism Currents
@SheilaS
@TourismCurrents
Social Media for B2B and Sales in Tourism: LinkedIn and Beyond
Social Media for B2B and Sales in Tourism: LinkedIn and Beyond
Social Media for B2B and Sales in Tourism: LinkedIn and Beyond
Social Media for B2B and Sales in Tourism: LinkedIn and Beyond
Social Media for B2B and Sales in Tourism: LinkedIn and Beyond
Social Media for B2B and Sales in Tourism: LinkedIn and Beyond
Social Media for B2B and Sales in Tourism: LinkedIn and Beyond
Social Media for B2B and Sales in Tourism: LinkedIn and Beyond
Social Media for B2B and Sales in Tourism: LinkedIn and Beyond
Social Media for B2B and Sales in Tourism: LinkedIn and Beyond
Social Media for B2B and Sales in Tourism: LinkedIn and Beyond
Social Media for B2B and Sales in Tourism: LinkedIn and Beyond
Social Media for B2B and Sales in Tourism: LinkedIn and Beyond
Social Media for B2B and Sales in Tourism: LinkedIn and Beyond
Social Media for B2B and Sales in Tourism: LinkedIn and Beyond
Social Media for B2B and Sales in Tourism: LinkedIn and Beyond
Social Media for B2B and Sales in Tourism: LinkedIn and Beyond
Social Media for B2B and Sales in Tourism: LinkedIn and Beyond
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Social Media for B2B and Sales in Tourism: LinkedIn and Beyond

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Learn how social networking can help a CVB or DMO connect with B2B markets like meeting and event planners and tour operators. A presentation at the 2014 TTIA (Texas Travel Industry Association) Travel and Tourism College - http://www.ttia.org/events/event_details.asp?id=360106

My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com

Published in: Marketing, Technology, Business
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  • My first post on the LinkedIn publishing platform. Went pretty well, but I haven't yet figured out how much time to give it or how to incorporate it into my business strategy. Lots of possibilities, though.
  • Transcript of "Social Media for B2B and Sales in Tourism: LinkedIn and Beyond"

    1. 1. Social Media for B2B Sheila Scarborough Tourism Currents @SheilaS @TourismCurrents
    2. 2. Any marketing strategy asks.... What are your goals? Who is your market? Where can you get in front of that market (including online?) @SheilaS @TourismCurrents
    3. 3. Social media isn't the place to be "sales-y" BUT Likes/followers can become sales opportunities & leads @SheilaS @TourismCurrents
    4. 4. "Hand out knowledge, not brochures" Real Lawyers Have Blogs @SheilaS @TourismCurrents
    5. 5. Social media for B2B is like a trade show Photo credit siebenthalercreative Flickr CC
    6. 6. Your LinkedIn Trade Show Booth People's personal profiles & activity Company Page @SheilaS @TourismCurrents
    7. 7. How People Can Help Pages Help with Page content & ideas Like & Share Company Page updates Tag the Page in their personal updates Tell their other networks about it @SheilaS @TourismCurrents
    8. 8. Key to LinkedIn .... Groups!
    9. 9. New to LinkedIn .... Publishing from your personal profile
    10. 10. New to LinkedIn .... Showcase sub-pages for your Company Page
    11. 11. B2B Social Media Beyond LinkedIn @SheilaS @TourismCurrents
    12. 12. Are #eventprofs on Twitter? Yes! @SheilaS @TourismCurrents
    13. 13. Are #eventprofs on Instagram? Yes! @SheilaS @TourismCurrents
    14. 14. In-app screenshot of Instagram photos with #eventprofs hashtag Also look for #meetingprofs
    15. 15. Are #eventprofs on Pinterest? Yes! @SheilaS @TourismCurrents
    16. 16. Under-utilized platform? SlideShare @SheilaS @TourismCurrents
    17. 17. Social SEO Get found! Optimize YouTube, SlideShare & Flickr for search @SheilaS @TourismCurrents
    18. 18. Is Facebook ever relevant for B2B? @SheilaS @TourismCurrents
    19. 19. Fundamentals Know your market, goals & metrics Build relationships & network where your market is active Better to be great on 1-2 platforms than over-extend & stink at 8 of them @SheilaS @TourismCurrents
    20. 20. @SheilaS @TourismCurrents Checklist  LinkedIn: an ecosystem of active staff personal profiles + solid Company Page  Blogs: read/interact on key ones (start your own?)  Twitter: hashtags & chats  Instagram: hashtags  Pinterest: relevant Boards & people  SlideShare: consider it  Social SEO: title, describe, tag  Facebook: yes, if your market's there
    21. 21. Thanks very much! Sheila Scarborough Tourism Currents @SheilaS @TourismCurrents
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