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7 Simple Strategies
BY SHEILA B ROBINSON

To Engage Any Audience
Why do presenters present?

To teach
Why do presenters present?

To share information
Why do presenters present?

To tell stories
Why do presenters present?

To share results
Why do presenters present?

To share ideas
Successful presenters…

Engage their audiences
Unsuccessful presenters…

Mmmm…not so much
So, how do you get…

…this audience
 …and not this one?
Strategy #1

Know them
HOW?
Strategy #1

Ask those who invited you
about them.
Strategy #1

Administer a survey or
pre-assessment to them. 	
  
Strategy #1

	
  

What are their interests,
experiences, skills,
knowledge, or learning
needs?
Strategy #1

	
  

Knowing this can inform
thoughtful design of both
content and audience
engagement strategies.
Strategy #2

Appreciate them
HOW?
Strategy #2

Tell them!
Strategy #2

Tell them how much you
appreciate their time,
attention, and
participation.
Strategy #3

Ask questions
HOW?
Strategy #3

Ask them to raise their
hands in response to a
question to the group.
Strategy #3

Even rhetorical questions
can engage an audience
when you have little
opportunity for interaction,
right?
Strategy #4

Be human, approachable,
and vulnerable
HOW?
Strategy #4

If you make a mistake,
admit it.
Strategy #4

Laugh at yourself.
Strategy #4

Be honest!
Strategy #4

Tell them that you don’t
know everything about
your topic and that you are
still a learner.
Strategy #4

Tell them how you thought,
behaved, or worked prior
to learning what you’re
now sharing with them.
Strategy #5

Offer resources
HOW?
Strategy #5

Show them opportunities
for further reading,
continued learning, tools &
other resources relevant to
their wo...
Strategy #5

If you have a website or
blog, develop a portion of
it with links to relevant
resources.
Strategy #5

Invite them to connect
after the presentation
(through social media,
email, etc.) to ask
additional questions...
Strategy #6

Get them learning from
each other
HOW?
Strategy #6

Encourage them to
collaborate with you and
educate their co-learners.
HOW?
Strategy #6

Turn and talk: Give them
something to talk about
with a “next-door”
seatmate.
Strategy #6

Think-pair-share: Ask

them to think about a topic,
exchange ideas with a
partner, then share their
ideas wit...
Strategy #6

Use technology: Have

them use internet-connected
devices to answer questions.
Try Poll Everywhere and you
ca...
Strategy #6

Use activity protocols:

	
  	
  

See the National School
Reform Faculty’s array of
protocols appropriate fo...
Strategy #7

Challenge them
HOW?
Strategy #7

Challenge their thinking
and current understanding
of your topic. 	
  	
  
Strategy #7

Induce cognitive
dissonance.
Strategy #7

It’s not just about
presenting new
information, but about
challenging their beliefs or
understanding …
Strategy #7

…and supporting them in
making connections from
your new information to
their existing understanding. 	
  	
 ...
Strategy #7

Challenge them to reach a
goal during your
presentation –	
  	
  
Strategy #7

– to add two more of
something to their list,
toolbox, repertoire, etc.
LET’S
REVIEW
7 Simple Strategies
#1
#2
#3
#4
#5
#6
#7

Know them
Appreciate them
Ask questions
Be human, approachable, &
vulnerable
Off...
Read the article: presentationmagazine.com

•  Seven Simple Strategies to
Engage Any Audience
IMAGE CREDITS
buist bunch
Dbduo Photography
ohsohappytogether
normalityrelief
Alessandro Inna
Anirudh Koul
xenobia joy
The...
Thank you!

Sheila B Robinson
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Seven Simple Strategies to Engage Any Audience

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This is a slide deck I created from my article "Seven Simple Strategies to Engage Any Audience" published on presentationmagazine.com (http://www.presentationmagazine.com/seven-simple-strategies-to-engage-any-audience-14513.htm) in July 2013.

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Transcript of "Seven Simple Strategies to Engage Any Audience"

  1. 1. 7 Simple Strategies BY SHEILA B ROBINSON To Engage Any Audience
  2. 2. Why do presenters present? To teach
  3. 3. Why do presenters present? To share information
  4. 4. Why do presenters present? To tell stories
  5. 5. Why do presenters present? To share results
  6. 6. Why do presenters present? To share ideas
  7. 7. Successful presenters… Engage their audiences
  8. 8. Unsuccessful presenters… Mmmm…not so much
  9. 9. So, how do you get… …this audience …and not this one?
  10. 10. Strategy #1 Know them
  11. 11. HOW?
  12. 12. Strategy #1 Ask those who invited you about them.
  13. 13. Strategy #1 Administer a survey or pre-assessment to them.  
  14. 14. Strategy #1   What are their interests, experiences, skills, knowledge, or learning needs?
  15. 15. Strategy #1   Knowing this can inform thoughtful design of both content and audience engagement strategies.
  16. 16. Strategy #2 Appreciate them
  17. 17. HOW?
  18. 18. Strategy #2 Tell them!
  19. 19. Strategy #2 Tell them how much you appreciate their time, attention, and participation.
  20. 20. Strategy #3 Ask questions
  21. 21. HOW?
  22. 22. Strategy #3 Ask them to raise their hands in response to a question to the group.
  23. 23. Strategy #3 Even rhetorical questions can engage an audience when you have little opportunity for interaction, right?
  24. 24. Strategy #4 Be human, approachable, and vulnerable
  25. 25. HOW?
  26. 26. Strategy #4 If you make a mistake, admit it.
  27. 27. Strategy #4 Laugh at yourself.
  28. 28. Strategy #4 Be honest!
  29. 29. Strategy #4 Tell them that you don’t know everything about your topic and that you are still a learner.
  30. 30. Strategy #4 Tell them how you thought, behaved, or worked prior to learning what you’re now sharing with them.
  31. 31. Strategy #5 Offer resources
  32. 32. HOW?
  33. 33. Strategy #5 Show them opportunities for further reading, continued learning, tools & other resources relevant to their work.
  34. 34. Strategy #5 If you have a website or blog, develop a portion of it with links to relevant resources.
  35. 35. Strategy #5 Invite them to connect after the presentation (through social media, email, etc.) to ask additional questions.
  36. 36. Strategy #6 Get them learning from each other
  37. 37. HOW?
  38. 38. Strategy #6 Encourage them to collaborate with you and educate their co-learners.
  39. 39. HOW?
  40. 40. Strategy #6 Turn and talk: Give them something to talk about with a “next-door” seatmate.
  41. 41. Strategy #6 Think-pair-share: Ask them to think about a topic, exchange ideas with a partner, then share their ideas with the large group.
  42. 42. Strategy #6 Use technology: Have them use internet-connected devices to answer questions. Try Poll Everywhere and you can project results on the screen in real time.
  43. 43. Strategy #6 Use activity protocols:     See the National School Reform Faculty’s array of protocols appropriate for adult audiences.
  44. 44. Strategy #7 Challenge them
  45. 45. HOW?
  46. 46. Strategy #7 Challenge their thinking and current understanding of your topic.    
  47. 47. Strategy #7 Induce cognitive dissonance.
  48. 48. Strategy #7 It’s not just about presenting new information, but about challenging their beliefs or understanding …
  49. 49. Strategy #7 …and supporting them in making connections from your new information to their existing understanding.    
  50. 50. Strategy #7 Challenge them to reach a goal during your presentation –    
  51. 51. Strategy #7 – to add two more of something to their list, toolbox, repertoire, etc.
  52. 52. LET’S REVIEW
  53. 53. 7 Simple Strategies #1 #2 #3 #4 #5 #6 #7 Know them Appreciate them Ask questions Be human, approachable, & vulnerable Offer resources Get them learning from each other Challenge them To Engage Any Audience
  54. 54. Read the article: presentationmagazine.com •  Seven Simple Strategies to Engage Any Audience
  55. 55. IMAGE CREDITS buist bunch Dbduo Photography ohsohappytogether normalityrelief Alessandro Inna Anirudh Koul xenobia joy TheGiantVermin Steve Rhodes colemama Moyen_Brenn gfpack earthkath rachel sian lewishamdreamer Via Flickr.com
  56. 56. Thank you! Sheila B Robinson
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