Omung Lassi

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topic New product of Engro Food

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Omung Lassi

  1. 1. Presentation TopicENGRO FOODS New Product
  2. 2. Submitted to: Sir. Asghar Ali Rana
  3. 3. Submitted By: Sheikh Waleed Tariq 30561
  4. 4. Engro FoodsIntroduction:  Engro Foods is among the biggest and fastest growing brand in Pakistan .  The Company has established state-of-the-art processing units in Sukkur and Sahiwal, along with an ice cream production facility in Sahiwal.  Top quality brands like Olper’s, Olwell, Tarang, Omore and Owsum have been successfully launched under the helm of Company’s dairy products.
  5. 5. Engro Foods Engro Foods recently introduced lassibrand called Omung Lassi. Omung Lassi was introduced in mid ofjune 2012.
  6. 6. Omung Lassi Lassi is a popular and traditional yogurt-baseddrink.It is made by blending yogurt with water.
  7. 7. Omung LassiSlogan “Guru Ho ja Shuru”
  8. 8. Omung LassiFlavorsNamkeen TaskeenMethi Masti
  9. 9. Omung LassiCompetitors No Competitor
  10. 10. Omung LassiMarketing MixProduct: Omung LassiPrice: The price of lassi is RS: 15
  11. 11. Omung LassiPromotion:  Engro foods use the difference medium for promotion of Omung Lassi. Engro use the electronic media, bill boards, internet for promotion.Place:  They target all over the Pakistan.
  12. 12. Omung Lassi
  13. 13. Omung LassiTarget Market  Engro foods are targeting omung lassi in all over the Pakistan. They are targeting the upper and middle class.
  14. 14. Omung LassiMarket Segmentation  They target teens and youngsters
  15. 15. Omung LassiSWOT analysis Strengths:  No competitors Low Price Attractive packing Tetrapak
  16. 16. Omung LassiSWOT analysis Weaknesses  Wrong targeting way
  17. 17. Omung LassiSWOT analysis Opportunities New variants Increase market share
  18. 18. Omung LassiSWOT analysis Threats  Strong competition from competitors in near future Low Purchasing Power
  19. 19. Omung LassiMarket Expansion Grid:Market expansion grid is consisting of:Old Product Old MarketNew Product old MarketOld Product New MarketNew product New Market
  20. 20. Omung LassiBCG Matrix

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