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10 statistics-for-online-marketing
 

10 statistics-for-online-marketing

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10 Statistics to show the importance of online marketing, including mobile marketing and social media marketing.

10 Statistics to show the importance of online marketing, including mobile marketing and social media marketing.

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    10 statistics-for-online-marketing 10 statistics-for-online-marketing Presentation Transcript

    • 10AWESOMELY PROVOCATIVESTATS TO INCLUDE IN YOURAGENCY’S PITCH DECK.
    • 57/78%THE MORE POSTS PER DAY, THELESS ENGAGEMENT – WHEN ABRAND POSTS TWICE A DAY,THOSE POSTS ONLY RECEIVE 57%OF THE LIKES AND 78% OF THECOMMENTS PER POST.- TRACK SOCIALhttp://tracksocial.com/blog/2012/06/optimizing-facebook-engagement-part-2-how-frequently-to-post/
    • 119%THE CLICK-THROUGH RATE ONTRIGGERED MESSAGES IS 119%HIGHER THAN “BUSINESS ASUSUAL MESSAGES.- EPSILON & DMAhttp://www.epsilon.com/download/q1-2012-north-america-email-trend-results-open-rates-improve-over-previous-quarter-and-prev
    • 80%EMAIL OPENS ON SMARTPHONESAND TABLETS HAVE INCREASED80% OVER THE LAST SIX MONTHS.- LITMUShttp://litmus.com/blog/email-client-market-share-stats-infographic-june-2012
    • 0.5%IN ANY GIVEN WEEK, LESS THAN0.5% OF FACEBOOK FANS ENGAGEWITH THE BRAND THEY ARE FANS OF.- MARKETING SCIENCEhttp://marketingscience.info/assets/documents/275/Facebook_fans_A_fan_for_life.pdf
    • 61%61% OF EMAILS RECEIVED ATPROFESSIONAL EMAIL ACCOUNTSARE NON-ESSENTIAL.- MIMECASThttp://www.mimecast.com/About-us/Press-releases/Dates/2012/6/Only-one-in-three-emails-received-is-essential-for-work/
    • 20%20% OF FACEBOOK USERS HAVEPURCHASED SOMETHINGBECAUSE OF ADS OR COMMENTSTHEY SAW THERE.- Ipsoshttp://ipsos-na.com/news-polls/
    • 3 BILYOUTUBE USERS WATCH MORETHAN 3 BILLION HOURS OF VIDEOPER MONTH.- YOUTUBEhttp://youtube-global.blogspot.com/2012/05/its-youtubes-7th-birthday-and-youve.html
    • 91%91% OF ONLINE ADULTS USESOCIAL MEDIA REGULARLY.- EXPERIANhttp://www.experian.com/simmons-research/register-2012-digital-marketer.html
    • 38%38% OF PEOPLE HAVERECOMMENDED A BRAND THEY“LIKE” OR FOLLOW ON A SOCIALNETWORK.- IPSOShttp://ipsos-na.com/news-polls/pressrelease.aspx?id=5645
    • 45%45% OF US BUSINESSES ARECONDUCTING SOME FORM OFMOBILE MARKETING, WITH MOBILEWEBSITES (70%), MOBILEAPPLICATIONS (55%), AND QR CODES(49%) THE MOST COMMON TACTICS.- STRONGMAILhttp://www.strongmail.com/pdf/SM_MobileSurvey2012
    • LEARN HOW OUR SERVICESCAN HELP YOU SUCCEED.SheffieldMediaGroup.com/get-a-quote/914-220-8384