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Trend Hunting in Asia

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Detailed insights into digital behaviours in Asia with a look at how overcrowded Asian cities are inspiring innovation, hypertasking and app development. …

Detailed insights into digital behaviours in Asia with a look at how overcrowded Asian cities are inspiring innovation, hypertasking and app development.

Speaker: Tara Hirebet

Published in: Marketing, Technology, Business

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  • The urge to do more more more, experience more more more
  • The other is this, the reality of living in overcrowded cities, and how that in itself is going to drive problem solving innovations and creative and unique solutions that wouldn’t possible have been thought of in a city with a normal population and gradual growth and environmental impact
  • The urge to do more more more, experience more more more
  • The other is this, the reality of living in overcrowded cities, and how that in itself is going to drive problem solving innovations and creative and unique solutions that wouldn’t possible have been thought of in a city with a normal population and gradual growth and environmental impact
  • The urge to do more more more, experience more more more
  • The urge to do more more more, experience more more more
  • The urge to do more more more, experience more more more
  • The other is this, the reality of living in overcrowded cities, and how that in itself is going to drive problem solving innovations and creative and unique solutions that wouldn’t possible have been thought of in a city with a normal population and gradual growth and environmental impact
  • The other is this, the reality of living in overcrowded cities, and how that in itself is going to drive problem solving innovations and creative and unique solutions that wouldn’t possible have been thought of in a city with a normal population and gradual growth and environmental impact
  • The urge to do more more more, experience more more more
  • The urge to do more more more, experience more more more
  • The urge to do more more more, experience more more more
  • WHY as we are:
    // Time pressed: Committed to work, family, friends. Pulled in all directions and want to maximize every minute we have and will embrace whatever helps us do that
  • This is Mumbai
  • The urge to do more more more, experience more more more
  • Beta-launched in the Philippines, Duets is the world’s first turn-based karaoke app. Users choose a song from the in-app song library, record themselves singing a song excerpt with the help of on-screen lyrics and background music, and then share their recordings with friends who complete the rendition. Initial singing turns are free before users are prompted to make in-app purchases before they can finish the song. The free app is available for iOS smartphones.

    Link: http://duetsapp.com/
  • During Lunar New Year in January 2012, China’s largest e-payment platform Alipay created a virtual ‘red packet’: a digital version of the traditional festival gift of a red envelope containing money. Users set up a cash transfer of up to CNY 2,000 (USD 317) on their Alipay account, then generated a QR code that was shared via email or Weibo. To complete the transfer, the recipient scanned this code using the Alipay smartphone app.

    Link: https://www.alipay.com/
  • The urge to do more more more, experience more more more
  • WeChat has a directory of restaurants and mall chains including big brand names like McDonalds, Watsons and Pacific Coffee that have member cards and loyalty cards that are ready to use within WeChat. When customers follow these brands on WeChat, these cards automatically pop up offering anything from immediate discounts to long-term perks. While the feature is buried a bit and needs work, it creates great OFF=ON potential for brands in terms of e-commerce and social commerce.

  • Stat: As of August 2013, Line has a registered user base of 230 million users - 100 million of them were added within the first 6 months of 2013. 47 million are in Japan but 70% of Line users are outside Japan: 18 million in Thailand, 17 million in Taiwan, 14 million in Indonesia, 15 million in Spain and since its July 2013 Indian launch, 10 million in India. Line usershave sent a total of 7 billion messages and 1 billion stickers.
     
  • In February 2013, Line launched Line Band; a private social network in the style of Path, where friends can arrange to meet, share private photo albums, state their mood and remember important birthdays and moments. The interface resembles a paper notebook with customizable covers and ribbons; like Google Circles, users can form social groups or “Bands” and set notifications and events within certain bands. In July 2013, Band reached 15 million downloads.
    In April 2013, Line launched its Manga Store app, enabling users to read from its collection of 30,000 Japanese comics. When readers share what they read on their regular Line app timeline, they are rewarded with 10 Line ‘coins’ (in-app virtual currency).
    In June 2013, it launched Line Novel, an e-book store and reader within the app. While it started with only 3 free e-books, the app has tied up directly with Japanese publishing house, Kodansha to roll out more and even launched a competition inviting readers to write and submit their own e-books with the winner potentially being sold in the Line Novel store.
    In July 2013, Line launched Line News, which features syndicated news from a range of Japanese news sources and covers anything from politics to gossip and sumo wrestling.
    In August 2013, Line announced it would integrate Line Music and Line Mall (social commerce) within the Line app interface.
    In September 2013, Line released an update which included new features like video chats and calls, photo albums that can be shared between specific friends or groups, and Snap Movie – a Vine-style short-video making tool that allows users to record and share 4 to 10 second video clips within the app.

    Links:
    Line Band (like Path): http://www.techinasia.com/line-band-app-social-network-rivals-facebook/
    Line Manga: http://www.techinasia.com/line-enters-ebook-business-line-manga/
    Line Novel: http://www.techinasia.com/line-novel-for-ebooks-japan/
    Line News: http://www.techinasia.com/line-news-app-launches-in-japan/
    Line Music, Line Mall and Line Video Calls: http://www.techinasia.com/nhn-line-will-launch-music-ecommerce-and-video-calls/
     
    BRANDED BRANDS
    In September 2013, Line tied up with local Chinese Android app store Wandoujia. Line will be heavily promoted within the virtual store and to tie-up with the promo they’ve also created a bespoke set of emoticon stickers using Wandoujia’s “pea” cartoon mascot.
    Link: http://www.techinasia.com/line-china-promo-stickers-on-wandoujia/
     
    BOP E-MPOWERMENT/ EMERGING2
    In March 2013, Line created a stripped down version for Nokia Asha phones, in the hopes of gaining more Southeast Asian users in the likes of Indonesia, Thailand, Philippines, Vietnam and Cambodia. This version of Line includes features like one-to-one voice chats and 4 free Line emoticon sticker sets.
    Link: http://www.techinasia.com/line-app-launching-on-nokia-asha-march-2013/
     
    OFF=ON
    In September 2013, Line launched a series of prepaid cards with stored credit in Japan and Taiwan available at convenience stores 7-11 and FamilyMart. When users enter the on-card code into the virtual Line store, users can buy items like sticker packs or make seamless, in-app purchases within games. The cards open Line’s virtual store to children, consumers looking to gift and allow for non-credit purchases in Japan, where surprisingly only 20% of consumer to business transactions are made via credit card (STAT). Next/Opportunity: To be rolled out their other existing and low credit card penetration markets (e.g. Thailand, Indonesia and India)
    Link: http://www.techinasia.com/line-prepaid-cards-to-launch-in-japan-taiwan/
     
    E-TAIL/ SOCIAL COMMERCE
    In Q3 2013, Line announced it will launch an e-commerce and mail order based Line Mall in the style of amazon.com and to rival Japanese e-commerce giant Rakuten. Line Mall will allow users of Line applications and its business partners to buy and sell commodities and clothing via their smartphones and either within or synced to the main Line app.
    Link: http://philnews.ph/2013/08/22/line-reached-230-million-users-planning-for-line-mall/
  • V
  • But how the hell are you supposed to even begin finding them amongst the 23 million (in Shanghai) for example
    (Ok Cupid algorithm me that!)
  • In April 2012, Chinese brand Tencent added three features to its free WeChat chat-messaging app, to allow users to connect with each other at random. Via the ‘Drift Bottle’ feature, users can ‘throw’ a text or voice message into a virtual ocean for any other user to retrieve and reply to. Meanwhile, ‘Look Around’ allows users to view the profiles of nearby users, with the option of connecting, and the ‘Shake’ function automatically links any two users within half a mile who happen to shake their phones at the same time.

     
    Link: http://www.wechatapp.com/


  •  
    Link: http://www.wechatapp.com/

  • Released in Japan during February 2012, Phewtick is a free mobile app that incentivizes users to meet one another. When users meet, they can scan a QR code to record the meeting and earn points. Every 100 points are worth JPY 10, which can be transferred into a bank or PayPal account.
    In Q1 2013 Phewtick reported a user base of 1 million, and estimated that they had facilitated 10 million meets.

    Link: http://www.phewtick.com/
  • Path launched in November 2010, launched its 3rd version in March 2013. Within the first 24 hours, it debuted free private messaging as well as premium in-app paid emoji "stickers", and made more money (from affiliated revenue) than it had since it first started. It has 6 million users.
  • Of course we all know Google Circles, and how buzzed Google+ was because of it.
  • Everyme - launched April 2012 in the US. Nothing you post on EveryMe is public; the site doesn’t even offer the user this option. All uploaded data is also privately owned by the user and will be returned to users should they delete their account. Features include: uploading posts, pictures, videos, and links, and divided group contacts similar to Google+ Circles
  • V

  • Link: http://www.phewtick.com/
  • Transcript

    • 1. 1
    • 2. The only global creative network for women. SheSays works to help women further their careers in creative industries through events, conferences, meetups & mentoring. > Singapore chapter <
    • 3. 3
    • 4. Thank You
    • 5. Grace Clapham, Change Entrepreneur, Connector and Eco-System Builder. Connecting the dots. Cam Schu, Ecommerce Guru and Founding Team Member at online store
    • 6. Lizi Hamer, Storyteller at SapientNitro. London | USA | Australia | Singapore Meera Navaratnam, PR Guru at Grayling Asia. Wonderful thinker, brilliant mind.
    • 7. Ben Lightfoot, CEO McCann Worldgroup Singapore Hello Tara Hirebet, Trend Hunting Guru Trend Hunting in Asia Q&A SheSays Singapore Networking
    • 8. 9
    • 9. How overcrowded cities make us cram MORE in SheSays, May 7, 2014 Tara Hirebet
    • 10. MAXIMUM CITIES
    • 11. #asiacities
    • 12. WHY DO PEOPLE WANT TO LIVE IN CITIES ?
    • 13. WHY DO PEOPLE WANT TO LIVE IN CITIES ?
    • 14. #asiacities
    • 15. #asiacities
    • 16. LIFESTYLE PRODUCTIVITY #asiacities
    • 17. QUICKIES #asiacities
    • 18. SOCIAL MEDIA KILL TIME
    • 19. LIFESTYLE PRODUCTIVITY #asiacities
    • 20. CULTURAL EXPERIENCE PRODUCTIVITY FAITH PRODUCTIVITY SOCIAL & NETWORKING PRODUCTIVITY
    • 21. CULTURAL EXPERIENCE PRODUCTIVITY PRODUCTIVITY SOCIAL & NETWORKING PRODUCTIVITY FAITH
    • 22. APAC TREND REPORT
    • 23. TURAL QUICKIES Apps and platforms that allow byte- size cultural and festive interactions on-the-go for busy urban lifestyles
    • 24. Duets Karaoke app allows users to take turns singing (just like they would in real life) and create a shareable video of it
    • 25. Alipay Virtual Red Packets Chinese e-payment portal (like WorldPay) lets users gift red packets via QR codes
    • 26. CULTURAL EXPERIENCE PRODUCTIVITY PRODUCTIVITY SOCIAL & NETWORKING PRODUCTIVITY FAITH
    • 27. 73% of young Millenial consumers surveyed in China & India want keep their traditional or inherited religious observations, despite globalization. - JWT Intelligence, September 2013 -
    • 28. Asia is home to 62% of the world’s 1.6 billion Muslims, 99% of the world’s 1 billion Hindus and 99% of the world’s 500 million Buddhists. - Pew Research Centre, December 2012 -
    • 29. Urban Qurban / Virtual Sacrifice Eid app lets you virtually sacrifice meat and distribute it via charitable community partners
    • 30. Ganpati Darshan Online portal virtually streams temple ceremonies for those unable to attend them in person
    • 31. Onlineprasad.com Online portal lets you select what offering or “prasad” you want to get blessed and sent by same day courier to you
    • 32. CULTURAL EXPERIENCE PRODUCTIVITY PRODUCTIVITY SOCIAL & NETWORKING PRODUCTIVITY FAITH
    • 33. HYPERTASKING EFFICIENCY in ONE interface
    • 34. DIGITAL QUICKIES Single interfaces packed with more and more byte-size features and functions allowing for hyper-tasking
    • 35. DATA MESSAGING APP BOOM
    • 36. WeChat WeChat Vending Machines allow users to buy discounted drinks via new in-app mobile payment feature
    • 37. WeChat Didi Dache WeChat ties up with Beijing taxi company, to allow booking and payment for taxis via the app. 21 million bookings in a month
    • 38. Line Feature-crammed, data messaging / social app on speed
    • 39. Line Daily English Subscribe and get daily English conversation help
    • 40. Line Snap Movie Line’s version of Vine- short 10 second videos
    • 41. What overstimulation…?
    • 42. More for Less = Value
    • 43. Less is More = Value US, Europe, Aus/ NZ
    • 44. Somewhere in here is your ultimate BFF, soulmate, biz partner?
    • 45. FUCK.
    • 46. WeChat Registers over 100 million shakes to hook up with random strangers everyday
    • 47. WeChat Drift a bottle message out and you either get a reply ot a starfish “non-reply”
    • 48. Phewtick Rewards you for meeting a new online friend, offline
    • 49. Privacy and Personal Space is Paramount US, Europe, Aus/NZ
    • 50. Used to lack of privacy and personal space
    • 51. BAND vs Line 15 million users vs 173 million
    • 52. LIFESTYLE PRODUCTIVITY #asiacities
    • 53. SOCIAL MEDIA KILL TIME
    • 54. QUICKIES #asiacities
    • 55. HYPERTASKING EFFICIENCY in ONE interface
    • 56. Maximum Cramming
    • 57. THANK YOU! Tara Hirebet tarahirebet@gmail.com
    • 58. Tara Hirebet Q&A
    • 59. June Event – Audrey Kuah Enabling Success
    • 60. Networking tip #307 Don't wait around the edges of the room, waiting for someone to approach you. To get the conversation started, simply walk up to a person or a group, and say, "May I join you" or "What brings you to this event?" or "What was your worst job" Don't forget to listen intently to their replies. If you're not a natural extrovert, you're probably a very good listener – and listening can be an excellent way to get to know a person.
    • 61. 81

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