23. 10.it’s OK to start small. Here are some ideas that did.Google them.Coke happiness vending machine.Puma Eco bag.Instapaper.Levis recycle labelsRadiohead pay what you want.Gmail invite only.I like it on - fb breast cancer campaignBurger King King dates a super model.Global rich list.Livestrong wristbandsStarbucks Betacup
24. 10.it’s not about matching luggage and 360 campaignsan old campaign for O2 in the UK where tv, print, facebook and banners had to look exactly the same
25. 11.spotting a trend is as important as creating one
26. 12.digital is a mindset vs skillset.You need to get used to constant reiteration, systemsthinking and comfortable with not knowing what comes next.