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02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
02 DIG CREATIVE mindshift
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02 DIG CREATIVE mindshift

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Minshift - Ale Lariu

Minshift - Ale Lariu

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  • 1. ALESSANDRA LARIU@alelariu
  • 2. Mindshift time - or -looking good at your next job interview 12.09.11
  • 3. James talked about the evolution of digital advertising butTHE WORLDhas changed
  • 4. 3 MACRO TRENDS
  • 5. TRENDS 1. THE WORLD OF TECHcloud computing, agile methodology and rapidprototyping, iMaker culture, always in betaLBS VS
  • 6. TRENDS 2. THE WORLD OFCOLLECTIVE POWERthe rise of crowd/collective power, network ofinfluencers
  • 7. TRENDS 3. THE WORLD OF ONLINE BIZ Publish Create Sell Share Play Aggregate Connect Remix Review
  • 8. And now that you know the macro-trendsLET’S FOCUS ONYOU IN RELATION TOTHE INDUSTRY
  • 9. PRESS RESET ONYOUR BRAIN
  • 10. AGENCIES
  • 11. 1.‘big’ or ‘small’, ‘digital’ or ‘traditional’ - choose theplace that does the best work with people who knowhow to respond to change
  • 12. 2.digital is not a department
  • 13. 3.partner your ass off + +
  • 14. 4.be open to new models onA. how agencies get paidB. for how work gets donecocollective.com everybodyshout.com
  • 15. BRIEFING
  • 16. 5.it starts with the user
  • 17. 6.watch out for briefs that are a media buy. Briefs shouldsolve problems MAKE INCREASE 3X 30’ TV SALES SHIFT SPOTS TARGET ETC
  • 18. 7. output doesn’t necessarily need to be a campaignThe VS
  • 19. PROCESS
  • 20. 8. teamsremix DISCOVER STRATEGY DISCOVER STRATEGY CREATIVES DEFINE DEFINE TECH CREATIVES STRATEGY DESIGN DESIGN CREATIVES TECH DEVELOP TECH STRATEGY DEVELOP CREATIVES DEPLOY DEPLOY TECH
  • 21. 9.plan for change and respond to it
  • 22. IDEAS
  • 23. 10.it’s OK to start small. Here are some ideas that did.Google them.Coke happiness vending machine.Puma Eco bag.Instapaper.Levis recycle labelsRadiohead pay what you want.Gmail invite only.I like it on - fb breast cancer campaignBurger King King dates a super model.Global rich list.Livestrong wristbandsStarbucks Betacup
  • 24. 10.it’s not about matching luggage and 360 campaignsan old campaign for O2 in the UK where tv, print, facebook and banners had to look exactly the same
  • 25. 11.spotting a trend is as important as creating one
  • 26. 12.digital is a mindset vs skillset.You need to get used to constant reiteration, systemsthinking and comfortable with not knowing what comes next.
  • 27. PRESS RESET ONYOUR BRAIN
  • 28. QUESTIONS?

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