ShePosts.com - Advanced Monetization - Blissdom '11 Presentation

ADVANCED MONETIZATION

SOMMER POQUETTE @greenmomESTHER CRAWFORD @ShePostsBARBARA JONES @BarbaraJonesKIM MOLDOFSKY @KimMoldofsky

BEYOND ADVERTISING• Freelance writing. • Consulting.• Spokesperson roles. • Twitterparties.• eBook. • Connecting Moms and• Publishing a book. Brands – “blog tours”.• Brand Ambassador. • Conferences.• Video blogging. • Organizing focus groups.• Public speaking.Are we really making money?Um…YES and No!

WHAT AREYOU WORTH?The challenge of knowing and then asking.

NITTY GRITTY• Reports • Strengths and Weaknesses.• ROI. • Partnerships• Media Kit. • Contracts and legal• Networking. mumbo-jumbo!

WHAT WE KNOW• Increasein P.R. campaigns involving mom bloggers. • Increasein blogging• More blogging success conferences and stories each year. professional development• Companies crediting opportunities bloggers for campaign success.

SUCCESS HELPS USALL CONTINUALLY RAISE THE BAR

We posted a survey askingbloggers to reveal how much money they’re making. if you haven’t ﬁlled it out, do so now: http://momimpact.com/?p=513

[SURVEYRESULTS 84 Blogger Respondents ]

Cost For A Sponsored Blog Post (Total # of respondents)2522191613 9 6 3 0 $10 - $15 $16-25 $26-50 $51-75 $76-100 $101-$150 $151-200 $201-300 $301-400 $401-500 $501-750 $750-1000 $1001-1200 Sponsored Blog Post: Starting Price Point Sponsored Blog Post: Highest Price Point

$401 - $500 $301 - $400 $10 - $15 $201 - $300 1% 2% 16% $151 - $200 2% $26 - $50 9% 18%$101 - $150 5% 7% $76 - $100 40% $51 - $75 Starting Price Point For A Sponsored Blog Post (% of respondents)

AVERAGE COST OF ATWITTER PARTY $550

FREE $50 - $100 $500 - $1,000 $5K - $10KPRODUCTSBRANDAMBASSADORSHIPS

Cost For A Giveaway (Total # of respondents)3026 2623191511 8 9 7 4 3 4 0 FREE $1-25 $26-50 $51-75 $76-$100

Cost For A Giveaway(Total # of respondents) 8%FREE 6%$1-25 18%$26-50 53%$51-75 14%$76-$100

Five bloggersresponded “How much money have to the you made question: from ebooks?”Blogger #1: $100 Blogger #2: $500Blogger #3: $1,000 Blogger #4: $8,000Blogger #5: $15,000

AVERAGE HOURLY RATE$93 SOCIAL MEDIA CONSULTING

BLOGGER “A”• Ad Rates: $50 for 125x125; $90 for 250x250 per month• Sponsored Post: $150• Twitter Party: $1,000• Consulting: $50 - $150 depending on duration• Events: Paid $250 as a 2-day stipend for a trip to NYC

BLOGGER “B”• Conference Sponsorship: Ticket, airfare, hotel and per diem for food• Ad Rates: $50 - $100/month• Guest posting on a brand’s site: $500• Sponsored Post: $100• Consulting: $50/hour for bigger job• Focus group: $50 - $150• Brand event: Have been paid up to $1,000• Product reviews: $50• Spokesperson role: $700 plus related expenses

BLOGGER “C”• Conference Sponsorship: Just the pass• Ad Rates: $25/month• Sponsored Post: $15 but was once paid $50• Brand Event: Experience + products• Product Reviews: FREE• Video: FREE if done as a review• Brand Ambassador: Product

BLOGGER “D” • Conference Sponsorship: Everything plus a daily stipend & tax reimbursement • Ad Rates: $25/month for 125x125 • Sponsored Post: $75 • Guest Post on a Branded Site: $250 • Twitter Party: $500 • Consulting: $60/hour for long-term clients; $100/hr for short-term clients • Brand Event: At least $500 • Blog Review Tour: $50 per blogger • Video: $250 • Brand Ambassador: Paid between $500 - $4,000 for 6 month campaigns

Connecting bloggers and brands Photography Tweets Competitor mobile app reviews Recipe development Hosting an event Hosting webinar/live chats Local street team Attending an event Content for an app Creating media lists Facebook posts Invitations to Twitter parties Site shop Print modeling

Additional Resources:http://www.fromblogtobusiness.com/

THANKS!

http://www.sheposts.com	201
http://greenandcleanmom.org	149
http://sheposts.com	134
http://lasblogueras.com	78
http://paper.li	11
http://static.slidesharecdn.com	2

ShePosts.com - Advanced Monetization - Blissdom '11 Presentation

by ShePosts on Jan 28, 2011

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ShePosts.com - Advanced Monetization - Blissdom ’11 Presentation — Presentation Transcript