ShePosts.com - Advanced Monetization - Blissdom '11 Presentation

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Blogger businesswomen Sommer Poquette of greenandcleanmom.org, Esther Crawford of ShePosts.com, Barbara Jones of Blissdom Events and One2OneNetwork.com, and Kim Moldofsky of MomImpact.com share …

Blogger businesswomen Sommer Poquette of greenandcleanmom.org, Esther Crawford of ShePosts.com, Barbara Jones of Blissdom Events and One2OneNetwork.com, and Kim Moldofsky of MomImpact.com share information about advanced monetization at Blissdom '11. The Blissdom '11 panel spoke about money, the business of blogging, and shared results from a recent survey (conducted Jan '11 among mom bloggers).

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  • 1. ADVANCED MONETIZATION
  • 2. SOMMER POQUETTE @greenmomESTHER CRAWFORD @ShePostsBARBARA JONES @BarbaraJonesKIM MOLDOFSKY @KimMoldofsky
  • 3. BEYOND ADVERTISING• Freelance writing. • Consulting.• Spokesperson roles. • Twitterparties.• eBook. • Connecting Moms and• Publishing a book. Brands – “blog tours”.• Brand Ambassador. • Conferences.• Video blogging. • Organizing focus groups.• Public speaking.Are we really making money?Um…YES and No!
  • 4. WHAT AREYOU WORTH?The challenge of knowing and then asking.
  • 5. NITTY GRITTY• Reports • Strengths and Weaknesses.• ROI. • Partnerships• Media Kit. • Contracts and legal• Networking. mumbo-jumbo!
  • 6. WHAT WE KNOW• Increasein P.R. campaigns involving mom bloggers. • Increasein blogging• More blogging success conferences and stories each year. professional development• Companies crediting opportunities bloggers for campaign success.
  • 7. SUCCESS HELPS USALL CONTINUALLY RAISE THE BAR
  • 8. We posted a survey askingbloggers to reveal how much money they’re making. if you haven’t filled it out, do so now: http://momimpact.com/?p=513
  • 9. [SURVEYRESULTS 84 Blogger Respondents ]
  • 10. Cost For A Sponsored Blog Post (Total # of respondents)2522191613 9 6 3 0 $10 - $15 $16-25 $26-50 $51-75 $76-100 $101-$150 $151-200 $201-300 $301-400 $401-500 $501-750 $750-1000 $1001-1200 Sponsored Blog Post: Starting Price Point Sponsored Blog Post: Highest Price Point
  • 11. $401 - $500 $301 - $400 $10 - $15 $201 - $300 1% 2% 16% $151 - $200 2% $26 - $50 9% 18%$101 - $150 5% 7% $76 - $100 40% $51 - $75 Starting Price Point For A Sponsored Blog Post (% of respondents)
  • 12. AVERAGE COST OF ATWITTER PARTY $550
  • 13. FREE $50 - $100 $500 - $1,000 $5K - $10KPRODUCTSBRANDAMBASSADORSHIPS
  • 14. Cost For A Giveaway (Total # of respondents)3026 2623191511 8 9 7 4 3 4 0 FREE $1-25 $26-50 $51-75 $76-$100
  • 15. Cost For A Giveaway(Total # of respondents) 8%FREE 6%$1-25 18%$26-50 53%$51-75 14%$76-$100
  • 16. Five bloggersresponded “How much money have to the you made question: from ebooks?”Blogger #1: $100 Blogger #2: $500Blogger #3: $1,000 Blogger #4: $8,000Blogger #5: $15,000
  • 17. AVERAGE HOURLY RATE$93 SOCIAL MEDIA CONSULTING
  • 18. BLOGGER “A”• Ad Rates: $50 for 125x125; $90 for 250x250 per month• Sponsored Post: $150• Twitter Party: $1,000• Consulting: $50 - $150 depending on duration• Events: Paid $250 as a 2-day stipend for a trip to NYC
  • 19. BLOGGER “B”• Conference Sponsorship: Ticket, airfare, hotel and per diem for food• Ad Rates: $50 - $100/month• Guest posting on a brand’s site: $500• Sponsored Post: $100• Consulting: $50/hour for bigger job• Focus group: $50 - $150• Brand event: Have been paid up to $1,000• Product reviews: $50• Spokesperson role: $700 plus related expenses
  • 20. BLOGGER “C”• Conference Sponsorship: Just the pass• Ad Rates: $25/month• Sponsored Post: $15 but was once paid $50• Brand Event: Experience + products• Product Reviews: FREE• Video: FREE if done as a review• Brand Ambassador: Product
  • 21. BLOGGER “D” • Conference Sponsorship: Everything plus a daily stipend & tax reimbursement • Ad Rates: $25/month for 125x125 • Sponsored Post: $75 • Guest Post on a Branded Site: $250 • Twitter Party: $500 • Consulting: $60/hour for long-term clients; $100/hr for short-term clients • Brand Event: At least $500 • Blog Review Tour: $50 per blogger • Video: $250 • Brand Ambassador: Paid between $500 - $4,000 for 6 month campaigns
  • 22. Connecting bloggers and brands Photography Tweets Competitor mobile app reviews Recipe development Hosting an event Hosting webinar/live chats Local street team Attending an event Content for an app Creating media lists Facebook posts Invitations to Twitter parties Site shop Print modeling
  • 23. Additional Resources:http://www.fromblogtobusiness.com/
  • 24. THANKS!