Blissdom '11: Video Blogging

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Esther Crawford from ShePosts.com and Jenny Ingram from JennyOnTheSpot.com share at the Blissdom '11 Wisdom Workshops about vlogging.

Esther Crawford from ShePosts.com and Jenny Ingram from JennyOnTheSpot.com share at the Blissdom '11 Wisdom Workshops about vlogging.

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  • 1. VLOGGINGWORKSHOPBREAK THROUGH THE FOURTH WALL @ESTHERCRAWFORD @JENNYONTHESPOT
  • 2. Why add video?Adds additional storytelling elementGives you access to personally communicate withyour community Your audience will ‘get to know’ you in a way that isn’t possible via the written word
  • 3. What you should know... Companies are looking for women with video editing skills You can better demonstrate a skill or create a how-to Videos are easy & effective SEO boosts Monetization opportunities It’s never been easier2006 TIME MAGAZINE PERSON OF THE YEAR COVER
  • 4. THE AVERAGE NUMBER OF186 VIDEOS WATCHED PER INTERNET USER A MONTH 31 BILLION VIDEO VIEWS 84.8% OF THE TOTAL US INTERNET AUDIENCE AVERAGE DURATION OF VIDEO: 4 MINS(COMSCORE VIDEO METRIX)
  • 5. US Adult Internet Users Who Watch Full-Length TV Shows Online, 2008 - 2011 80 60 40 20 0 2008 2009 2010 2011 2 BILLION: THE NUMBER OF VIDEOS WATCHED PER DAY ON YOUTUBE 35: HOURS OF VIDEO UPLOADED TO YOUTUBE EVERY MINUTE(EMARKETER
  • 6. VIDEO BLOGGING CAN BE MORE THAN THIS:
  • 7. ALL THE OPTIONS
  • 8. HARDWARE OPTIONS1. PRICE POINT2. DESIRED USE (WILL YOU BE INDOOR IN LOW LIGHTING?)3. HOW WILL THE VIDEO BE VIEWED? (4:3 SD OR 16:9 HD)4. THE KIND OF STORAGE SYSTEM YOU WANT TO DEAL WITH (SDCARDS, HARD DRIVES OR TAPES)
  • 9. Tapeless Pocket Cams FLIP VIDEO $99 KODAK ZI8 $179PHOTOS: CNET.COM
  • 10. Tapeless Camcorders JVC EVERIO (SD CARD) $299 SONY HANDYCAM HD (SD CARD) $349PHOTOS: CNET.COM
  • 11. Tape Camcorders CANON HV40 HDV (MINI-DV) $799 CANON ZR850 (MINI-DV) $199PHOTOS: CNET.COM
  • 12. CHANCES ARE YOU’VE GOTVIDEO CAPABILITY IN MOREPLACES THAN YOU THINK...
  • 13. Other devices WEBCAM (INTERNAL) DIGITAL CAMERA CELL PHONESWEBCAM (EXTERNAL) $20+ IPOD NANO
  • 14. Where to host? SYNDICATE USING:
  • 15. BEST PRACTICES
  • 16. 1. PLAN AHEAD: USE NOTES OR AN OUTLINE TO STAY ON POINT PRACTICE A FEW TIMES BEFORE TURNING THE CAMERA ON SO YOU CAN FEEL HOW IT WILL FLOW2. KEEP THE CAMERA STEADY! DO.NOT.MOVE.THE.CAMERA. - IF YOU PAN AROUND IT WILL LOOK LIKE A BAD HOME VIDEO USE A TRIPOD OR LEAN AGAINST SOMETHING TO STAY STEADY TOO MUCH MOTION MAKES FOOTAGE UNWATCHABLE3. AUDIO CAN MAKE OR BREAK YOU BEST CASE SCENARIO: USE AN EXTERNAL MIC NEXT BEST: BE WITHIN 5FT OF THE CAMERA WITH LITTLE BACKGROUND NOISE MAKE SURE THE ROOM ISN’T TOO EMPTY OR YOU’LL ECHO
  • 17. 4. PAY ATTENTION TO LIGHTING USE NATURAL DAYLIGHT WHENEVER POSSIBLE SET UP LIGHTS IF NEEDED (JUST MAKE SURE IT’S NOT BLINDING YOU OR CREATING CREEPY SHADOWS)5. LOCATION, LOCATION, LOCATION: VISUALLY TELL A STORY DE-CLUTTER YOUR BACKGROUND HAVE SOMETHING TO LOOK AT, DON’T SIT IN FRONT OF A WHITE WALL - IT’S BORING FILM OUTSIDE (REMEMBER RULE #4) CHANGE IT UP USE A GREEN SCREEN6. SHOW OR DEMONSTRATE - DON’T JUST TELL CUT TO RELEVANT FOOTAGE OR PHOTOS
  • 18. 7. PRETEND THE CAMERA IS A FRIEND YOU LIKE TO GOSSIP WITH, IT’LLHELP YOU TO TALK MORE NATURALLY LOOK UP SLIGHTLY, IT’S MORE FLATTERING ENHANCE EMOTIONAL RESPONSE: SHOW LOTS OF ENERGY + PASSION (PICK TOPICS YOU HAVE A PASSION FOR & IT’LL SHOW)8. KEEP IT SHORT: THE SWEET SPOT FOR ATTENTION SPAN IS < 2MIN9. WHEN EDITING: DON’T OVER-DO TRANSITIONS OR EFFECTS - ITMAKES YOU LOOK LIKE AN AMATEUR10. BE CAREFUL ABOUT PUSHING “RECORD” IF YOU HAVE TOO MUCH FOOTAGE IT’LL FEEL OVERWHELMING WHEN IT COMES TIME TO EDIT
  • 19. START SIMPLE.PRACTICE. LEARN. DISCOVER.
  • 20. IT’S NOT JUST ABOUT YOU USE VOICEOVER FILM SOMEONE ELSE DO A SLIDESHOW OR STOP-MOTION VIDEO SCREEN CAPTURES (YOU CAN EVEN INTERVIEW VIA SKYPE BY USING A PROGRAM TO RECORD THE VIDEO CONVERSATION)
  • 21. NOW IT’SYOUR TURN
  • 22. SEQUENCING
  • 23. SEQUENTIAL STORYTELLING COMPRESSES TIME IN VIDEO (LEAVING THE HOUSE: 3-SECOND SHOT COMING OUT OF HOUSE, WALKING DOWN A PATH: 2- SECOND SHOT OF FEET WALKING, GETTING IN THE CAR: 4- SECOND SHOT OF OPENING DOOR, CAR DRIVING OFF: 4-SECOND SHOT OF CAR MOVING AWAY) MUST ANTICIPATE ACTION DON’T PAN OR ZOOM. LET ACTION LEAVE THE FRAME. WIDE, MEDIUM AND TIGHT SHOTS TELL EVERYTHING
  • 24. YOUR FIVE SHOTS 1. CLOSE-UP ACTION SHOT 2. MEDIUM SHOT. ANSWERS: “WHO IS PERFORMING THE ACTION?” 3. WIDE SHOT. ANSWERS: “WHERE IS THIS ACTION TAKING PLACE?” 4. OVER-THE-SHOULDER. ANSWERS: “WHAT IS THIS PERSON SEEING?” 5. SIDE ANGLE. ANSWERS: “IS ANYTHING ELSE HAPPENING?”
  • 25. MAKING YOUTUBE WORKFOR YOU
  • 26. TIP #1: BE ON YOUTUBE PROS - MORE VIEWS + ENGAGEMENT - SEO: VIDEOS COME UP IN GOOGLE - COMMUNITY SITES OFTEN TAKE YOUTUBE LINKS - UNIVERSALITY: PEOPLE KNOW HOW AND DO SHARE & EMBEDCONS - EASY INTEGRATION & AUTOPOSTING - COMMENTS: - LACK OF DEMOGRAPHIC WORDPRESS GENKI PLUG-IN FOCUS - PARTNER PROGRAM - MEAN, UGLY INTERNET TROLLS
  • 27. TIP #2: KEYWORDSYou get 3 shots to load your video up with searchablekeywords. Get it right and you’ll consistently gain viewers... 1. Title TAG YOUR 2. Description HEARTRELATED OUT 3. Tags SEARCH FOR POPULAR VIDEOS AND BE STRATEGIC & USE CURRENT PIGGYBACK ON THEIR EVENTS + POPULAR SEARCHES SUCCESS TO BECOME TO YOUR ADVANTAGE THE RELATED VIDEO
  • 28. TIP #3: GRAB ATTENTIONEVERYONE KNOWS TO BE RESPONSIVE TO COMMENTS AND MESSAGES -WITH VIDEO ITS NO DIFFERENT CREATE VIDEO RESPONSES APPLY VIDEOS AS RESPONSES BE ON THE PULSE OF HOT TOPICS YOUR THUMBNAIL MATTERS! MAKE PEOPLE WANT TO CLICK.
  • 29. TIP #4: SPREAD THE WORD FUNNEL THROUGH FACEBOOK ASK FOR COMMENTS, ETC. USE THE SHARE / EMBED FEATURE AUTOPOST YOUR CONTENT ANNOTATION: A POP-UP WITH A CALL TO ACTION USE ANNOTATIONS ADD FRIENDS ON YOUTUBE, THEN SHARE CONTENT WITH THEM BE FEATURED (DON’T BE AFRAID TO SEND LINKS TO YOUR VIDEOS AROUND!)
  • 30. TIP #5: BUILD COMMUNITY GET OTHER PEOPLE INVOLVED VIA INTERVIEWS + COLLABORATION VIDEOS AGREE TO CROSS-PROMOTE WITH FRIENDS CREATE MASHUPS (VIDEO MIX) PAY TO HAVE YOUR VIDEO PROMOTED
  • 31. TIP #6: MAKING MONEY Create content for a website Ads (preroll, 1/3 footer, “brought to you by”, player skin) Sponsor + company partnership Reviews for money For a contest, live show, or as part of earning reward points on video community sitesTP://WWW.FLICKR.COM/PHOTOS/AMAGILL/3366720659/
  • 32. RELEASE FORMSEspecially if you plan to make any money off your videos,getting release forms signed is a must. Individuals Locations Copyrighted material
  • 33. COPYRIGHTSEverything in the known universe is copyrighted. Including: Music TV shows Music videos Videos of live concerts Performances Movies and trailers Commercials ...THESE SOCKS Photos
  • 34. THANKS