The Northeast Regional Biofeedback Society Presents Its 2012 Spring Conference: REALIZING THE POTENTIAL OF BIOFEEDBACK: AN INTERNATIONAL CALL TO ACTIONApril 20-22, 2012 Renaissance Marriott Newark Airport HotelElizabeth, New Jersey Co-Sponsored by the Association for Applied Psychophysiology and Biofeedback, the Biofeedback Foundation of Europe and the North Carolina Biofeedback Society
What else does this mean to you?
What will the audience be able to do after this training is complete?Briefly describe each objective and how the audience will benefit from this presentation.
Summarize presentation content by restating the important points from the lessons.What do you want the audience to remember when they leave your presentation?
What legislation would we want?Example of mobilizing goal and timeline
LOBBYING BASICS ANDMOBILIZING YOUR GRASS ROOTS COMMUNITY FOR CHANGE Nat Bender April 22, 2012
What ‘Change’ are we looking for?Increase biofeedback’s visibility and gettreatment to more people, while expanding ourindividual practices and the field.
What does this mean?Increase biofeedback’s visibility and gettreatment to more people, while expandingour individual practices and the field.• Favorable legislation• Insurance coverage• Acceptance of validity/efficacy
How do weget there?Let’s reviewrelatedcampaigns
‘Real’ Peoples’ Campaigns• Arab Spring• Wisconsin labor/community• Occupy Wall Street / 99%
“’REAL’ PEOPLE’S” CAMPAIGNSARE NOT ASTROTURF CAMPAIGNS
Who created Harry and Louise?The Coalition for Health InsuranceChoices (CHIC) was a front group for theHealth Insurance Association ofAmerica. It led the insurance industryscampaign to defeat the Clinton healthplan in 1993.
Who funded Harry and LouiseCHIC received major funding from theNational Federation of IndependentBusinesses (NFIB) and the HealthInsurance Association of America (HIAA), atrade group of insurance companies.According to Consumer Reports, "the HIAAdoesnt just support the coalition; itcreated it from scratch.”-http://www.sourcewatch.org/
Who Funds the Tea Party?Three heavy hitters rule. You’ve heard of one ofthem, Rupert Murdoch. The other two, thebrothers David and Charles Koch, are evenricher, with a combined wealth exceeded onlyby that of Bill Gates and Warren Buffett amongAmericans.The Billionaires Bankrolling the Tea Party, ByFrank Rich. New York Times, August 28, 2010
Who Funds ALECMore than 98% of ALECs revenues come fromsources other than legislative dues, such ascorporations, corporate trade groups, andcorporate foundations. Each corporatemember pays an annual fee. […] ALEC alsoreceives direct grants from corporations. It hasalso received grants from some of the biggestfoundations funded by corporate CEOs in thecountry, such as the Koch family.http://alecexposed.org/
Hospital advertising spending• In the first six months of 2011, advertising by American hospitals, clinics and medical centers rose 20.4 percent, to $717.2 million, from $595.5 million in the same period in 2010, according to the Kantar Media unit of WPP.• Patient testimonials have become so popular in the last decade that some hospitals get their hearts — and their heart clinics — set on the approach.• A Healing Touch From Hospitals, New York Times, September 12, 2011
Pharma Advertising spending• According to new figures from Nielsen, spending on television advertising fell 23 percent to $2.4 billion from the beginning of 2007 to the end of last year. Spending in 2011 dropped 2 percent from 2010, and last year was the fourth consecutive year that such spending fell. Drug companies in the United States spent more than $3.1 billion on advertising pharmaceuticals on television in 2007, Nielsen said.• The decline is in sharp contrast to the decade-long drug-industry advertising spree that began in 1997, when the Food and Drug Administration loosened its regulations and allowed direct-to- consumer advertising of prescription drugs on TV.Drug Makers Dial Down TV Advertising, New York Times, February 2, 2012
Tracking legislation• Protective against potentially harmful legislation• Advancing a legislative agenda• Know the competition
www.govnet.comAlerts, bill tracking (paid service)
Finding Your Grass Roots• What is your community?• This weekend, you have discussed: – Vets – Schoolchildren – Pregnant women – Autistics sufferers (families)
Can you mobilize your grass roots?• Getting past patient confidentiality concerns and legalities• Voluntary activism
Advocacy plan (with agreed upongoals) 1 • Specific Legislation 2 • Mobilizing goals 3 • Timeline
Tactics to influence legislators• Big contributions Legislative visits• Letters to legislators• Online activism• Rally/demonstration• Petitions• Testify at hearings• Media placements
Legislative (and media) outreach• Develop themes – Safe, innovate, effective treatment – Natural alternatives to overuse of medicines/drugs• Highlight success stories from personal testimonials.• Provide generic examples (not as good)• Hold Press conferences/media events. (show and tell with friendly/champion legislators)
Identify internal resources• Who is going to do the work? – Paid – volunteer• Budget