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Ekg digital marketing plan
 

Ekg digital marketing plan

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    Ekg digital marketing plan Ekg digital marketing plan Presentation Transcript

    • EKG DIGITAL MARKETING PLANSHAYNA BLUMENTHAL
    • WHO IS EKG? EKG, Inc. is a New-York based insurance andfinancial consulting agency. The firm has over 3000employees, and has been in business since 1985.The firm specializes in providing insurance productsand services to small-to-medium sizedbusinesses, and upper-middle class individuals.
    • WHO USES EKG? EKG targets upper-middle class individuals, as wellas small to medium sized businesses. We recommend separate, and specific, strategieswhen reaching out to each target market, as eachhas separate and distinct needs when it comes tothe services needed from EKG.
    • CREATING AN ONLINE PRESENCE We recommend areorganized website inwhich all traffic will bedirected to Develop a websitearchitecture to helpbuild website
    • SEARCH ENGINE OPTIMIZATION Search engine optimization is the process ofaffecting the visibility of a website in a searchengine’s organic search results. When potential customers search for insurancecompanies online, EKG needs to be highly visible We recommend using terms that are popular onsearch and have relevance to EKG products
    • SEARCH ENGINE OPTIMIZATION, CONT. We recommend EKGfocusing advertisingdollars where thereis regional interestfor certain products
    • SEARCH ENGINE OPTIMIZATION, CONT.
    • PAY PER CLICK Pay Per Click is an advertising model used to directtraffic to websites, where advertisers pay every timethe ad is clicked We recommend using a PPC campaign that usessimilar terms to the SEO campaign to promote theirwebsite Using keywords similar to the SEO campaign willhave both the organic and the ad results show up insearch
    • KEY PERFORMANCE INDICATORS How well did the campaign do in terms of reach andimpressions? How many times was the ad delivered? How many times did the web site or web page show upin organic search results? How many times was the ad or search resultclicked on? What was the click-through rate for search? What was the click-through rate for PPC? How much time is being spent on the site? How many visitors purchased a service? How many of those came from either search or ad?