2. 8
8 Reasons to work
with a REALTOR®
Not all real estate practitioners are REALTORS®.
Here’s why it pays to work with a REALTOR®:
1. Navigate a complicated process.
A knowledgeable expert will help you prepare the best
deal, and avoid delays or costly mistakes.
6. Someone who speaks the language.
2. Information and opinions.
If you don’t know a CMA from a PUD, you can
A professional will be able to help you answer these
understand why it’s important to work with a professional
two important questions: Will the property provide the
who is immersed in the industry and knows the real
environment I want for a home or investment? Second, will
estate language.
the property have resale value when I am ready to sell?
7. Experience.
3. Help finding the best property.
Most people buy and sell only a few homes in a lifetime,
Sometimes the property you are seeking is available but
usually with quite a few years in between each purchase.
not actively advertised in the market, and it will take
Even if you have done it before, laws and regulations
some investigation by your REALTOR® to find all
change. Realtors®, on the other hand, handle hundreds of
available properties.
real estate transactions over the course of their career.
4. Negotiating skills. Having an expert on your side is critical.
There are many negotiating factors, including but not
8. Objective voice.
limited to price, financing, terms, date of possession, and
For most people, a home is the biggest purchase
inclusion or exclusion of repairs, furnishings, or equipment.
they’ll ever make. Having a concerned, but objective,
Your agent can advise you as to which investigations and
third party helps you stay focused on the issues most
inspections are recommended or required.
important to you.
5. Property marketing power.
Real estate doesn’t sell due to advertising alone. In fact, Bottom line: Do you have the expertise to sell
a large share of real estate sales comes as the result of a your home in today’s market?
practitioner’s contacts through previous clients, referrals, A REALTOR® does.
friends, and family.
Portions reprinted from REALTOR® magazine (Realtor.org/realtormag) with permission of the National Association of Realtors®. Copyright 2008. All rights reserved.
3. How I Help You
Sell Your Home
H
Not all real estate practitioners are REALTORS®.
Here’s why it pays to work with a REALTOR®:
1. Navigate a complicated process.
A knowledgeable expert will help you prepare the best
deal, and avoid delays or costly mistakes.
6. Someone who speaks the language.
2. Information and opinions.
If you don’t know a CMA from a PUD, you can
A professional will be able to help you answer these two
understand why it’s important to work with a professional
important questions: Will the property provide the
who is immersed in the industry and knows the real
environment I want for a home or investment? Second, will
estate language.
the property have resale value when I am ready to sell?
7. Experience.
3. Help finding the best property.
Most people buy and sell only a few homes in a lifetime,
Sometimes the property you are seeking is available but
usually with quite a few years in between each purchase.
not actively advertised in the market, and it will take
Even if you have done it before, laws and regulations
some investigation by your REALTOR® to find all
change. Realtors®, on the other hand, handle hundreds of
available properties.
real estate transactions over the course of their career.
4. Negotiating skills. Having an expert on your side is critical.
There are many negotiating factors, including but not
8. Objective voice.
limited to price, financing, terms, date of possession, and
For most people, a home is the biggest purchase
inclusion or exclusion of repairs, furnishings, or equipment.
they’ll ever make. Having a concerned, but objective,
Your agent can advise you as to which investigations and
third party helps you stay focused on the issues most
inspections are recommended or required.
important to you.
5. Property marketing power.
Real estate doesn’t sell due to advertising alone. In fact, Bottom line: Do you have the expertise to sell
a large share of real estate sales comes as the result of a your home in today’s market?
practitioner’s contacts through previous clients, referrals, A REALTOR® does.
friends, and family.
Portions reprinted from REALTOR® magazine (Realtor.org/realtormag) with permission of the National Association of Realtors®. Copyright 2008. All rights reserved.
4. About
A
Windermere
Windermere
Exclusive Properties
5. Our Mission
Statement
H
Windermere is a network of real estate businesses The best from and for Windermere people.
and a community of people who seek trust and mu-
Our greatest assets are Windermere people–the sales
tual respect in each of our relationships. We serve
associates, managers, supporting staff and owners
neighborhoods throughout the West and, through
with whom we hope to sustain mutually satisfying,
our affiliations with related firms, we can link to
productive and lasting relationships. We place high
neighborhoods and services around the world. We
priority on their growth, development and job satis-
are committed to:
faction, and provide all the opportunity for reward
Leadership in the real estate industry. commensurate with contributions.
Windermere is committed to being a leader among
The improvement of life in the
our peer firms. We build and support close-knit
neighborhoods we serve.
teams. Our wish is to foster teamwork while reserv-
ing the freedom each of us needs to satisfy buyers We will be personally involved in civic and com-
and sellers and find personal satisfaction. munity affairs that improve the quality of life in our
neighborhoods, and will contribute both financial
The highest ethical standards. and human resources to achieve these ends.
Uncompromising honesty and integrity.
We will continue to grow while exercising practices
that meet the highest ethical and business standards.
6. Our Philosophy
H
“Windermere has always emphasized professionalism. The Best Tools.
Our associates are the primary component to our success As part of the Windermere network, agents may also
and growth. We‘ve worked very hard over the years to take advantage of a variety of programs and innovative
build our reputation as a company whose representatives services including technology, marketing, and education
are fair, honest, knowledgeable and genuinely care about that they can put to work in their local market. These
their communities.” innovative tools allow them to serve homebuyers and
–Geoff Wood, Chief Executive Officer; homesellers in a way that is unique to Windermere.
Windermere Real Estate A Professional Approach.
Windermere’s structure allows offices to operate
Hire the best people. Give them the best tools.
independently while retaining the benefits of being
Create a professional approach.
associated with a respected brand–benefits such as
This founding philosophy of Windermere has been
advertising buying power, agent benefits and powerful
implemented through the introduction of new programs
technology tools. At the same time, agents are intimately
that have set industry standards which have given
familiar with their local communities, allowing them to
agents the knowledge they need to meet the needs of
provide knowledgeable and high-caliber real estate
buyers and sellers.
services tailored to the client’s needs.
The Best People.
Windermere’s sales force is the company’s greatest asset.
Windermere’s associates include experts in all areas of
real estate. While residential real estate is the mainstay of
its business, Windermere has partners who specialize in
relocation, financing, insurance, escrow and new homes.
7. 6
6 Cornerstones
of Windermere
The Windermere mark is our historic symbol used in
conjunction with the Windermere name. Together, they
comprise the Windermere logo.
The tree in the center of the mark represents Windermere
as a living, vital organization that is committed to serving
individual neighborhoods through its branch system.
The Network:
The two brackets on the left and right surrounding the Local offices with a global reach. We are high tech
tree join together to create a diamond, symbolizing our people with high touch service.
commitment to quality customer service. Windermere’s
Community:
unity and strong network are also represented by the
We are a collection of interesting, passionate, committed
two individual brackets joining together to become one
people who truly believe in building vibrant and livable
strong, unified structure.
communities.
The points of the diamond depict Windermere as an
Tools & Resources:
innovative industry-leader focused on the future.
We don’t just try new tools, we are leaders in the techno-
Quality Business Practices: logical revolution of real estate practices.
We conduct business as caring professionals. Our
ethics are higher than board rules require and our service
is infused with courtesy and integrity.
Standards of Practice: Standards of
Our standards are built on trust and respect. Expect Quality Practice
value and honesty in a Windermere real estate agent.
Full Service:
The
From financing to escrow, our team can take care of all Network Windermere Full Service
your real estate needs. Way
Community Tools &
Resources
8. The Leading Regional
Real Estate Brand in the West
T
We’ve once again been honored by a prestigious industry organization. REAL Trends has ranked
us as the largest regional real estate brand in the western United States.*
Windermere Real Estate is the leading residential real estate network in the West and serves
neighborhoods in Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah,
Wyoming, Washington and British Columbia.
*From The REAL Trends 500 Report “The Largest Regional Brands in the Country,” May 2008.
Windermere at a glance:
• Established 1972
• Number of offices 375
• Number of agents 8,273
• Total sales volume $31,860,630,014
Portions reprinted from REALTOR® magazine (Realtor.org/realtormag) with permission of the National Association of Realtors®. Copyright 2008. All rights reserved.
9. About Windermere
Exclusive Properties
A
Windermere Exclusive Properties
• Established April 1, 2001
• Number of agents more than 400
• Number of offices 8
...a�d gro�i�g.
10. Offi� Locations
At Windermere, one key fits every office. We can
meet in any one of our convenient, high tech
business centers.
O
Carlsbad Village Windermere Escondido Windermere Rancho Bernardo Windermere
355 Carlsbad Village Drive, 100 South Escondido Blvd., 16890 Bernardo Center Drive,
Carlsbad, CA 92008 Escondido, CA 92025 San Diego CA 92128
Phone: 760-434-4340 Phone: 760-291-1000 Phone: 858-487-2002
Fax: 760-730-3191 Fax: 760-746-8696 Fax: 858-675-9690
Carlsbad Faire Windermere Rancho Santa Fe / Solana Beach / Del Mar
300 Carlsbad Village Drive, Fairbanks Ranch Windermere 125 East Lomas Santa Fe,
Carlsbad, CA 92008 Address: 16236 San Dieguito Road, Solana Beach, CA 92075
Phone: 760-729-2900 Rancho Santa Fe, CA 92067 Phone: 858-523-9252
Fax: 760-729-6762 Phone: 858-756-2865 Fax: 858-523-0757
Fax: 858-756-2872
Carmel Valley /
La Jolla Windermere La Costa / Encinitas Windermere
11155 East Ocean Air Drive, 1905 Calle Barcelona, Suite 230,
San Diego, CA 92130 Carlsbad, CA 92009
Phone: 858-436-3260 Phone: 760-931-6111
Fax: 858-436-3265 Fax: 760-931-1026
11. Windermere San Diego
W
There are nearly 500 Windermere agents in
San Diego. We work together, attend caravans
together and hold special networking meetings to
better serve our clients.
12. Get Connected
G
With 400 offices and 9000 agents through out
the West Coast, Windermere agents are very
well connected. We use our extensive network
to market properties to the right buyers in the
right places.
13. The Windermere
Team Approach
T
At Windermere, we work as a team.
Our agents are supported by an expert staff of real
estate professionals who are trained to make selling
a home a smooth and pleasant experience.
Armed with the most advanced technology and the
highest ethical practices, we can facilitate the sales • Professional Photographers/
process with our comprehensive array of services. Videographers
• Loan and Escrow Officers
Here are just a few of the people already in place to
assist your Windermere agent: • Home Staging Designers
• Transaction Coordinators From our local owners to our dedicated
managers, we are all here to help.
• Marketing and Advertising Directors
• Technology Experts
14. The Achievements
in Real Estate & Beyond
T
Windermere wins Silver Medal in
11th Annual “Best Of” Reader’s Poll.
Windermere Exclusive Properties won the Silver Medal
in the Real Estate Company category of the 11th Annual
“Best Of “ reader’s poll, conducted by the San Diego
Ranch Coast Newspaper Group.
Readers of the Rancho Santa Fe Review, Carmel Valley
News and Del Mar Village Voice recognize Windermere
as a favorite choice for real estate in San Diego.
“Any Windermere agent will tell you, our work is not
about houses; it’s about people,” said Steve Rodgers,
President. “We care a lot about our community and are
grateful to be considered among its Best.”
15. Our Achievements
in Real Estate & Beyond
Our work is not about houses.
It’s about people.
O
We’re in the business of selling houses. But more
importantly, we’re helping people find a place
they can call home. Our commitment to service
extends beyond each real estate transaction. Past projects include beach clean ups, food drives
Every year since 1984, Windermere associates have for community resource centers, mobile blood drives
skipped work for a day to complete neighborhood and outreach work with the children of
improvement projects. Operation Hero.
Not only is Community Service Day a great Community Service Day has been recognized
opportunity to give back to the communities where by several local and national organizations for its
we live and work, it also gives us a chance to work community improvement projects.
together. We clean, landscape and repair parks,
playgrounds, schools, shelters and community
buildings. Each office selects a project that best
serves its community needs.
After all, real estate is rooted in our communities.
And an investment in our neighborhoods gives us all
a better place to call home.
16. The Windermere
Foundation
T
Helping Homeless and
Low-income Families
Every transaction makes a difference.
Windermere’s commitment to serving our
communities goes beyond providing our buyers
and sellers the best in real estate services. Every time Building a future for homeless and
a Windermere sales associate sells a home, a portion low-income children.
of the commission goes to the Windermere A significant portion of Windermere Foundation dol-
Foundation, a non-profit organization established in lars go toward programs that help children. Estab-
1989. Contributions from Windermere agents lishing and funding literacy programs, underwriting
combined with contributions from Windermere the costs of summer camp, and providing basic
employees and the public have allowed the necessities such as new school shoes, socks, and
Windermere Foundation to distribute over two underwear are among the many projects that the
million dollars annually in recent years to non-profit Windermere Foundation supports. We believe that
agencies dedicated to helping homeless and building a child’s self-esteem is an investment in our
low-income families. future.
Housing is our business.
Helping homeless and low-income families is a
natural extension of our business. Non-profit
agencies receiving Windermere Foundation dollars
have furnished emergency and transitional housing,
have subsidized costs for services such as health
care, employment counseling, placement and
training, day care, scholarships and much more.
17. Our President
“Corporate Citizen of the Year”
O
Steve Rodgers, President of
Windermere Exclusive
Properties, was awarded the
ABLE Corporate Citizen of
the Year Award at this year’s
second annual A.B.L.E
Awards Sunday, June 28th. This year’s award recognizes Steve Rodgers as being a
leader in his field, leading the way ethically and with his
The Achievements in
community’s best interest always in mind. His Community
Business Leadership
Outreach Programs have been of great help to his fellow
Excellence (ABLE) Awards
citizens and always include the majority of his fellow
were designed to recognize
Windermere associates.
some of North County’s most active community
members and businesses. The event was a celebration of In past years Rodgers has been involved in
doing business successfully, responsibly, and in the spirit of doing commercials for the blood bank and has been
San Diego North. involved in a number of Southern California Beach
Clean-Ups and Cancer Walks. He has also made
“This award belongs to the entire Windermere Team. As
contributions to the Children’s Hospital and Jenna Druck
real estate agents it’s our philosophy and our pleasure to
Foundation and gotten his hands dirty in a number of
give back to the communities that we work in and live in,”
environmentally friendly green community events. Steve
said Rodgers. “We will be persistent in promoting
Rodger’s dedication to his craft and community combined
environmental efficiency and will continue to do our part
to make him the ideal choice for the ABLE Corporate
to keep San Diego great.”
Citizen of the Year Award.
The spirit of the Corporate Citizen of the Year Award is
to recognize those individuals who have demonstrated a
philosophy of giving and corporate social responsibility to
make a significant impact on the San Diego North region’s
health and well being.
19. The 80/20 Rule of Pricing
and Marketing a Property
T
There are two major factors in selling your home: We Cannot Control:
• Price • Location
• Effective Marketing • Competition
Eighty percent is how your home is priced, and • Market Conditions
20 percent is effectively marketing your property to
We Can Control:
buyers and other real estate agents.
• Condition of your home
Because your home is not the only one on the
• Terms
market pricing it comparably to the market is vital
to getting it sold. Without a doubt, the price of the • Price
home plays the biggest role in the buyer’s decision.
Key Market Factors: 20%
How long does it take to sell a home? There is Effective
no easy answer. Recognizing the key factors
Marketing
influencing the market can give you significant
control over the time it takes to sell your home.
The proper balance of these factors will expedite
your sale. 80% Price
20. A Comparative Market Analysis
A
A Comparative Market Analysis (CMA) is essential to The following are a few things to keep in mind
determine the value of residential property. Location about pricing:
and characteristics of the property are the key
• Realistic pricing will achieve maximum
elements in determining value. Therefore, the
price in a reasonable time.
basis for valuation is similar properties in your area.
The market analysis takes into account the amount • Your cost or profit desire is irrelevant; the
received from recent sales of comparable properties market determines the price.
and the quantity and quality of comparable
• The cost of improvements are almost
properties currently on the market.
always more than the added value.
The desired end result is to find a price that will
• Houses that remain on the market for a
attract a willing and able buyer in a reasonable time.
long time do not get shown.
Once the value of your home has been determined,
• A house that is priced right from the
you can decide on an offering price that will
beginning achieves the highest proceeds.
achieve your goals. Generally, the price should not
exceed the value by more than 5% or potential
buyers may not even make offers. Naturally, if you
want to sell quickly your asking price should be very
near the value.
21. Intelligent Pricing
I
Determining the best asking price for a home can be one
of the most challenging aspects of selling a home. It is
also one of the most important.
If your home is listed at a price that is above market
value, you will miss out on prospective buyers who
would otherwise be prime candidates to purchase your
Another critical factor to keep in mind when pricing your
home. If you list at a price that is below market value,
home is timing. A property attracts the most attention,
you will ultimately sell for a price that is not the optimum
excitement and interest from the real estate community
value for your home.
and potential buyers when it is first listed on the market.
By pricing your property at market value, you expose it
Improper pricing at the initial listing misses out on this
to a much greater percentage of prospective buyers.
peak interest period and may result in your property
This increases your chances for a sale while ensuring a
languishing on the market. This may lead to a below
final sale price that properly reflects the market value of
market value sale price, or, even worse, no sale at all.
your home.
Therefore, your home has the highest chance for a fruitful
sale when it is new on the market and the price is
reasonably established.
% of Potential Buyers
Who Will Look At Property
100% 90%
75%
80%
60%
60%
40% 30%
+15%
20% +10%
10%
Market Value
-20% -10% -15%
Asking Price in Relation
to Market Value
22. Your Marketing Calendar
My marketing plan leverages traditional print
Y
marketing, high tech internet tools and the power of
personal communication. While the dates change
depending on month, here is what your marketing
calendar will look like.
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Install lock box
1 2 Add photography 3 Feature on my 4 5
and virtual tour to MLS website and hundreds
Fill flyer box and local
Schedule professional Submit to MLS Install For Sale sign of other real estate sites
offices with brochures
HOME LISTED photography and/or and text message
Arrange any necessary Showcase on
videography for a virtual sign rider Mail Just Listed cards to
cleaning and staging Realtor.com and
tour, media gallery, target areas
Order flyers/brochures Enhance on
brochures/ads
and postcards SignonSanDiego.com
6 Post video on 7 8 9 10 11 Promote
Open House
12
YouTube
& other top video sites Submit listing to papers Pitch at Broker Pitch at Windermere in Newspaper
Refresh electronic ads
like the Union Tribune Caravans for office meetings and online
Virtual OPEN HOUSE Share listing on social San Diego agents Repost on social
for open house and Write about listings on Prepare house for
networking sites networking sites
display ads Distribute flyers real estate blog sites show refill flyer box
Send email blast and and Walk
optional video blast neighborhood
13 14 15 16 17 18 19
Call network of referral Submit optional ads Pitch at Broker Pitch at Windermere
Refresh electronic ads
agents to Dreamhomes, Caravans for office meetings Promote Virtual Open
OPEN HOUSE San Diego agents Repost on social
Get Open House Windermere Homes or Write about listings on House Online
Windermere Living networking sites
feedback Distribute flyers real estate blog sites
20 21 22 23 24 25 Promote 26
Open House
Submit ads to papers Pitch at Broker Pitch at Windermere in Newspaper
Refresh electronic ads
Send email blast and like the Union Tribune Caravans for office meetings and online
Virtual OPEN HOUSE San Diego agents Repost on social
optional video blast for open house and Write about listings on Prepare house for
display ads networking sites
Distribute flyers real estate blog sites show refill flyer box
and Walk
neighborhood
27 28 29 30
Call network of referral
OPEN ESCROW
agents Review progress and
OPEN HOUSE Lead you through the
Get Open House negotiate offers
escrow process
feedback
23. The Multiple
Listing Service
T
Features and benefits of the Benefits of a lockbox:
Multiple Listing Service.
• Allows real estate agents from various
When you agree to work with me, I will immediately companies to show your home whether
list your home with our local Multiple Listing Service it’s occupied or not.
(MLS). This means that complete information about
your home can be accessed by any licensed agent. • Saves time that agents would have to spend
Since nine out of ten buyers use an agent in their retrieving keys from the real estate office.
home search process, this complete and detailed • Provides controlled access by requiring agents to
database of listings is an important tool. enter a unique security card or code.
A lockbox can help sell your home. • Through tracking the unique user
When your home is listed on the MLS, your home identification data agents must provide, I’ll know
will also receive a lockbox, sometimes referred to which agents have shown your home. I can then
as a keybox. The lockbox is attached to your home follow up with those agents to get critical
and will contain an entry key. Most areas now have feedback that may speed the sale of your home.
electronic lockboxes that require a special code or
card to open and release the key.
24. In Print:
Marketing Your Home
T
Newspaper/Magazines
• Extra exposure in select San Diego media to boost
awareness among active buyers.
Distinctive Signage
• Distinctive Signage highlights homes for sale.
• Sign riders with website and text options
make it easy for buyers to get more information.
Print marketing is a great way to communicate
your homes unique value. I use a variety of media
to reach multiple avenues of interested to
interested buyers.
Property Brochures
• Stunning photography and key property features
on a beautifully designed Property Brochure.
• Perfect to fill flyer boxes, hang in office windows
and distribute at networking events.
Direct Mail Marketing
• Custom postcards and letters sent directly to
the hands of neighbors, key prospects and real
estate agents.
25. Open Houses
O
Attract More Buyers with a Windermere
Open House.
Before buyers purchase a home, they need to
walk through it and picture themselves living in
it. According to a national survey*, more than 52
percent of buyers use open houses as an information
source when looking for a home. You’ll want to take
advantage of this exposure and I will work with you
through the process of preparing your home for the
event. I will promote your open house online, in
print and through personal networking.
*National Association of REALTORS® 2006 Profile of Home Buyers & Sellers
26. The Power of
Marketing
T
Listings are showcased with
high quality brochures, telling
the story to prospective buyers.
Mailed directly to target neighborhoods,
prospective buyers and agents.
27. Our Networking with
Buyer’s Agents
O
More than 90 percent of buyers choose to work
with a real estate agent and most homes that are
purchased last year were located from within the
Realtor network.
I am directly connected to thousands
of agents.
• My local brokerage includes nearly
400 agents and affiliates in eight
San Diego offices. I see Windermere
agents regularly in office meetings and
sales rallies.
• I can communicate with 9,000 other
Windermere agents and affiliates
throughout the West Coast through
company newsletters, emails and
blog posts.
• I am part of the National Associations of
Realtors (NAR), the California Association
of Realtors (CAR) and the San Diego
Association of Realtors (SDAR).
• I attend local caravans and network with
other full time agents from different
companies at industry events.
28. U
Using the Latest in Today’s
ExclusiveTechnology
Properties
Technology
29. Today’s Internet Savvy
Homebuyer
T
Your Home’s Presence On The Internet is Now
More Important.
A survey of home buyers who recently moved asked:
“Do you think the internet is becoming more
important than print advertising to market a home?”
Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008
Where buyers found the home they
According to the National Association of
eventually purchased:
REALTORS®, more buyers found their home on
the internet than through a print ad or a sign. Real estate agent 34%
Internet 32%
Yard sign/Open House sign 15%
Friend, relative, neighbor 7%
Homebuilder or their agent 3%
Directly from the sellers/ 2%
Knew the sellers
Home book or magazine 1%
Source: National Association of Realtors 2008 Profile of Home Buyers and Sellers
30. Dramatíc Online Exposure
Windermere uses a strategic internet marketing campaign and the latest real estate
technology to place your home at the finger tips of millions of potential buyers.
31. Leading the Way in
Real Estate Technology
L
To effectively work with today’s internet savvy homebuyer, you need an
internet savvy Realtor.
• Windermere was the first real estate company to • Windermere developed an exclusive virtual
feature an interactive listing map on their toolset that allows us to reach, track and engage
website, allowing visitors to conveniently search buyers on an international level.
for properties from the comfort of their homes. • Windermere listings are syndicated to thousands
• Windermere Exclusive Properties was the first real of websites through the most sophisticated
estate brokerage in San Diego to launch a internet property marketing plan
company wide blog site. It is updated daily ever developed.
with real time news, powered by more than • Windermere has an exclusive text message system
100 active agent authors. that provides instant property information on all
• We are the only real estate brokerage in California homes for sale, 24 hour a day. It’s the modern
with our own multimedia production company day flier box.
and green screen studio. Our team of
videographers and directors support agents with
If you want access to the greatest tools
everything from professional photography to full
technology has to offer, choose a
motion video.
Windermere agent.
32. Showcased on
Realtor.com
S
Capturing Buyers On REALTOR.COM.®
The more buyers we can interest, the better chance
we have of finding one who will meet your price,
terms and desired closing date.
• Listing video tours
SHOWCASE • Promote open houses
LISTINGS.
I have upgraded your listing on REALTOR.com® to
be more prominent using REALTOR.com® Showcase
Listing Enhancements.
• Your home will be more visible to buyers
• I receive customer leads directly so I can
personally respond to buyers
• There are additional enhancements I can add to
your listing to show off the best features
What SHOWCASE LISTING ENHANCEMENTS do
to help sell your property.
• More exposure for your property
• Up to 25 jumbo photos
33. Enhanced on
E
I use enhanced listings on SignOnSanDiego.com to
give your home premier placement on the #1 local
site for real estate searches.
• SignOnSanDiego.com is San Diego’s most visited
local Web site.
• It receives about 30 million page views
and more than 3 million visitors each month.
• SignOnSanDiego reaches 32% of all San Diego
Internet Users & 24% of all San Diego adults.
34. Our Internet
Presence
O
Windermere websites are cutting edge. They
include: interactive maps for easy property searches;
an advanced blogging platform; social networking
mash ups; and professional videos and home tours.
35. Property
Website
P
Single Property Websites are an innovative way to
highlight the key features of your home. I use a
unique web address (like www.123SanDiegoDrive.
com) and populate the site with media rich content
about the property.
This digital property flyer can include numerous
photos, a virtual tour, a Google map, WalkScore,
and community/school information. A “Share This”
function makes it easy to forward the Property
Website to interested agents and buyers. And with a
single click, site visitors can contact me directly.
Homes with their own Property Website reach more
buyers and often sell faster than those without a
website. Rest assured that your home will be
showcased with the most advanced real estate
technology available.
36. Web 2.0 &
Social Networking
W
Over the past few years, the way people use the
internet has dramatically changed. Users want more
than online directories, they want a perpetual stream
of interactive and dynamic content. Blogs and other
sites featuring user generated content are among the
most popular tools people use to “get a feel” for new
things, including real estate.
What you should know about Social Networking
(member communities):
• Time spent on social networking sites has surged 73%
this year.
• In February 2009, social network usage exceeded
web-based email usage for the first time.
• 77% percent of active Internet users read blogs.
• There are more than 2 billion Google searches
performed daily.
• YouTube accounts for more than 10% of all internet
traffic and attracts nearly 83 millions visitors
each month.
• 100,000 people check their Facebook Page every day,
30 million of them do it through their mobile device.
• California is home to more than 57% of
Twitter accounts.
Buyers are actively using social networking sites to learn
about San Diego and make their real estate decisions. I
understand these tools and will leverage these sites to
make your property more visible and attractive to the
modern buyer.
37. P icture Perfect
Production Videos
P
Today’s homeowners overwhelmingly report that photos
and videos are the most important features they use when
searching for a home. Together, they can increase the
perceived value of a property by nearly 20%.
Windermere Exclusive Properties is the only real estate
brokerage in California with our own multimedia
production company and local green screen studio. Our
team of videographers supports agents with everything
from professional photography to full motion video.
The number of American users frequenting online video
sites climbed 339% since 2003 and this year it became
the fastest growing area of on-line marketing. We use
video to make your virtual tours stand out from the
competition and attract more attention from home buyers
on the top 5 video sharing sites.
38. Smart Phones & Mobile
Marketing for the Buyer on the Go
Š
We are a society “on the go.” Personal cell phones
and wireless internet make it easy for us to conduct
business from any place. A homebuyer can use a
smart phone to search for properties, watch home
and neighborhood tours on YouTube and engage in
social marketing.
• Mobile internet access increased 36% in the US
last year.
• There are 18 million Americans with mobile
internet access. Globally, that number
is 54 million.
• On average, 35-44 year olds send more texts than
make phone calls.
• 53% of Smart Phone users are clicking on mobile
ads and 35% are requesting more information.
To reach this moving market, I deliver real estate
information to cell phones using text messages and
the mobile internet.
39. Instant Property Information
• Today’s buyers want information fast, very fast.
I use a state of the art text message program to
make sure that modern buyers can receive instant
property information and I never miss an
I
opportunity to sell your home.
• When a buyer sends a text inquiry about your
property, they get an immediate response,
24 hours a day. I follow up with a timely phone
call and capture more interested buyers because
of my dedication to the latest technologies.
40. Your Feedback:
Reporting/Tracking
Y
Keeping you informed about the progress of your
home sale is among my top priorities. Not only
will I be available to you in person, but there are
many other ways we can communicate as well.
I answer emails, calls and text messages–so you
reach me quickly.
My system is transparent and I would be happy to
share it with you.
I carefully monitor internet traffic and can show
you amazing information about prospective buyers.
Through visual reports and on-line tracking systems,
I will show you how my marketing is attracting
buyers to your property. You will know how to find
your property on hundreds of websites, where to
watch your virtual tour and what the feedback is
from other agents who view your home.
Expect expert guidance and immediate phone calls
for any breaking news. I will make it a smooth and
organized transaction.
41. Going Green in
Real Estate
G
Agents, brokers and builders at Windermere are
proud to be part of the “green” movement. There’s
a growing awareness among professionals about the
• I use green marketing techniques, like calling my
environmental impact of our every day business
network and using internet advertising.
practices. We want to build vibrant and
livable communities. • I use multimedia property tours to reach
buyers on a global level with a 24 hour virtual
At Windermere, we use technology to reduce our
Open House.
carbon footprint.
• We participate in ecofriendly events, like beach
• We store our forms and materials in an electronic clean ups and hardware collection events.
library of digital documents rather than printouts.
• Windermere raises environmental awareness
• We use WINForms to complete real estate through social networking groups and websites
transactions neatly and without waste. geared towards the green buyer and seller.
• Docusign reduces paper use by signing contracts • We can recommend a host of green products and
and documents with electronic signatures. service solutions to our clients interested in
going green.
• With electronic scanning and fax systems we can
send proposals, contracts, and invoices. All
parties can have signed copies without having to
print anything.
42. P
Premier Properties
Exclusive Programs
Premier
43. The Premier Program
Windermere’s Premier PropertiesSM program was
created more than a decade ago to meet the unique
T
demands of marketing and selling luxury homes.
The Premier Properties program focuses on
accomplishing our mutual objective––
professionally marketing your property to qualified
buyers and successfully selling your property at the
best possible price.
Benefits Include:
• Special advertising opportunities
• Enhanced Web presence
• Networking with other agents in the
high-end market
• Unique signage
Marketing Tools For Your Premier Property
At Windermere Exclusive Properties, we take a
customized, targeted approach to marketing your Premier
Property–using the right mix of tools to give your home
high visibility in this niche market. The Premier Properties
marketing program is designed to create maximum
exposure to sell your home quickly at the highest value.
44. Our Exclusive
Advertising
O
Special Advertising Opportunities. Customized Marketing Materials.
Windermere’s display ads in The San Diego Union Our targeted direct mail campaigns give your Premier
Tribune and The North County Times gives your home home exposure to key prospects, as well as top sales
broadcast print exposure throughout the region and associates from all real estate companies who represent
distinguishes your home with the special Premier logo high-end buyers seeking upscale properties. Top-quality,
– drawing more attention to exceptional listings. full color brochures are available to help highlight your
home’s distinctive features with photographs and
Enhanced Web Presence.
detailed descriptions.
Windermere’s Website, which receives millions of
visitors each month, offers first-class exposure for Unique Signage.
luxury homes. The special Premier section, search Windermere’s exclusive Premier sign, stylized with the
function and logo differentiate Premier homes from elegant Premier logo, gives your exceptional home the
others featured on www.windermere.com and recognition it deserves. Information about your home will
www.windermeresandiego.com. be presented at our Premier networking meetings, giving
your home additional visibility among Windermere’s
Full Motion Videos.
Premier property specialists.
We can also showcase your Premier home with high end,
full motion videos. More than virtual tours, these mini-
movies give your homes a competitive edge with
upscale buyers.
45. WindermerePremier.com
The On-line Home for Upscale Properties.
W
The Premier PropertiesSM program is designed
to address the special needs of clients in the high-end
market. Since its creation, we’ve developed a
reputation for unparalleled expertise, an expansive
network of experienced agents and pioneering
marketing strategies. This proven marketing program
includes a component that provides an enhanced
online presence for upscale homes meeting the
stringent Premier program requirements.
Whether our Premier listings are reached via a search
from our industry-leading website Windermere.com or
by going directly to WindermerePremier.com, home
seekers can feel confident that these properties reflect
the highest quality the market has to offer.
Through our online venues, the distinctive and inviting
features of a Premier property are highlighted through
the use of exclusive tools such as Photo Gallery,
insightful community profiles, detailed property
information and easy agent contact. Combined, these
tools help create a marketing perspective second only
to an in-person tour.
