Business Model Canvas Presentation for Startup Weekend Day2
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    Business Model Canvas Presentation for Startup Weekend Day2 Business Model Canvas Presentation for Startup Weekend Day2 Presentation Transcript

    • www.iranea.com Introduc)on  to  Business  Model  Canvas (BMC) All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Created  by  @malayeri Edited  by  @shayanshalileh  for Isfahan  Startup  Weekend All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • What  is  a  Company? All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • What  is  a  Company? All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • What  is  a  Company? A  business  organiza2on  which  sells  a  product   or  service  in  exchange  for  revenue  +  profit !  We  eliminate  non-­‐profits  here  ! All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • What  is  a  Startup? All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • What  is  a  Startup? All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • What  is  a  Startup? A  temporary  organiza2on  designed  to  search   for  a  repeatable  and  scalable  business  model Steve  Blank All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • What  is  a  Business  Model? All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • What  is  a  Business  Model? How  a  company  create  value  for  itself  while   delivering  product  or  service  to  customers. All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Value  Proposi)on All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Value  Proposi)on All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Value  Proposi)on It  is  not  about  your  idea  or  product! All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Value  Proposi)on It  is  not  about  your  idea  or  product! It  is  about  solving  a  NEED  or  PROBLEM It  is  about  SATISFYING  a  customer  need and  WHO  are  your  customer All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • NEED  -­‐  PROBLEM All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • NEED  -­‐  PROBLEM Problem Need All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • NEED  -­‐  PROBLEM Problem Need Accoun2ng Word  Processing All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • NEED  -­‐  PROBLEM Problem Accoun2ng Word  Processing Need Entertainment Communica2on All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Customer  Segment All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Customer  Segment All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Customer  Segment WHO  are  they? WHY  would  they  buy? All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Customer  Segment WHO  are  they? WHY  would  they  buy? Customer  Archetype Geographic Social All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Channels All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Channels All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Channels PHYSICAL  Channel All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Channels PHYSICAL  Channel WEB/MOBILE  Channel All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Customer  Rela-onship All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Customer  Rela)onship All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Customer  Rela)onship How  do  you  GET,  KEEP,  GROW  your   customers? All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Customer  Rela)onship How  do  you  GET,  KEEP,  GROW  your   customers? All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Revenue  Resources All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Revenue  Resources All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Revenue  Resources How  do  you  make  money  from  each  Customer   Segment All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Revenue  Resources How  do  you  make  money  from  each  Customer   Segment What  value  is  customer  Paying  for? Revenue  Models  are  the  strategy Pricing  is  the  tac2cs All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Resources All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Resources All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Resources What  are  the  most  important  assets   required  to  make  the  business  model  WORK All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Resources What  are  the  most  important  assets   required  to  make  the  business  model  WORK All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Resources What  are  the  most  important  assets   required  to  make  the  business  model  WORK All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Resources What  are  the  most  important  assets   required  to  make  the  business  model  WORK All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Resources What  are  the  most  important  assets   required  to  make  the  business  model  WORK All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Partners All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Partners All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Partners Who  are  the  Key  Partners  and  Suppliers   needed  to  make  the  business  model  WORK? All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Partners Who  are  the  Key  Partners  and  Suppliers   needed  to  make  the  business  model  WORK? What  KEY  RESOURCES  are  we  acquiring  from  them? What  KEY  ACTIVITIES  do  they  perform? All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Key  Ac)vi)es All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Key  Ac)vi)es All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Key  Ac)vi)es What  are  the  most  important  things  you   should  DO  to  make  the  business  model   WORK   All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Key  Ac)vi)es What  are  the  most  important  things  you   should  DO  to  make  the  business  model   WORK   Produc2on? Supply  Chain   Management Problem  Solving? All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Costs All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Costs All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Costs What  are  the  costs  to  operate  business   model All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Costs What  are  the  costs  to  operate  business   model What  are  the  most  important  costs? What  are  the  most  expensive  costs? What  key  acFviFes  are  the  most  expensive? Fixed  costs  /  Variable  Costs All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • QuesFons? All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Startups are in SEARCH mode CANVAS: A set of Hypothesis All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Startups are in SEARCH mode es! ess Gu CANVAS: A set of Hypothesis = All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • How do we change GUESSES into FACTS? All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Customer  ValidaFon All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • GUESSES!!! Post it to the wall, use sticky not pen or pencil All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Get  out  of  the  building! talk  to  customers Change  the  Canvas All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Customer   Discovery Is  other  people  have  a  same  problem or  need  you  think? All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Customer   Valida)on if  you  proposed  solu)on  actually  match  what  you  think  the  customer  problem  was All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Search  for  Business  Model Customer  Discovery  and  Customer  Valida)on   = Product  Market  Fit   All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • PIVOT pivot  is  what  will  save  your  job find  your   Repeatable  and  Scalable Business  Model   All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • QuesFons? All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • MVP Minimal  Viable  Product build  the  minimum  feature  in  order  to  get  feedback  (Demo) All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • All Rights Reserved - IEA 2013 Tuesday, November 26, 13
    • Thank  you follow  @shayanshalileh www.shalileh.com All Rights Reserved - IEA 2013 Tuesday, November 26, 13