@ShawneeEDF does Social Media #onaShoeString<br />Marketing More with Less in Shawnee, Oklahoma<br />Governor’s Internatio...
Hide and Seek – An Online Presence<br />www.SEDF.biz<br />Monday Memo<br />Google Analytics<br />Facebook.com/ShawneeEDF<b...
Why Integrate Social Media?<br />SEO – Search Engine Optimization<br />High Volume of Small Business Usage<br />Real Time ...
Old School + New School = !!!<br />
“Take Me To Your Leader Website”<br />
Alternative Non-Paid Media #FREE<br />Journal Record Coverage<br />Square Feet (JR)<br />Shawnee Outlook Coverage<br />Rep...
In-House Hard Copy<br />
The Actual Shoe String<br />
Questions?Comments?<br />Rachael K. Geiger<br />Assistant Director<br />Shawnee Economic Development Foundation<br />405.2...
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OKGIT Social Media

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A guide outlining how our non profit organization uses electronic tools, specifically social media, to engage our readers and viewers. This barely scratches the surface, but is all time will allow.

Published in: Technology, Business
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Transcript of "OKGIT Social Media"

  1. 1. @ShawneeEDF does Social Media #onaShoeString<br />Marketing More with Less in Shawnee, Oklahoma<br />Governor’s International Team<br />September 20, 2011<br />
  2. 2. Hide and Seek – An Online Presence<br />www.SEDF.biz<br />Monday Memo<br />Google Analytics<br />Facebook.com/ShawneeEDF<br />Twitter - @ShawneeEDF<br />Goals are to:<br />Drive visitors to sedf.biz<br />Reach the broadest audience possible<br />Reach audience as fast as possible<br />Create commUNITY<br />
  3. 3. Why Integrate Social Media?<br />SEO – Search Engine Optimization<br />High Volume of Small Business Usage<br />Real Time Information Source<br />Information Gone “Viral” – Viral Video<br />Post is reposted or written about so much it takes on a life of it’s own<br />Typically means the content reaches 100,000 hits in a few hours, often crashing websites from too much traffic as people pass along the information.<br />Tools<br />Wall<br />Blanket Message to Fan Base (262+)<br />Analytics on Posts<br />Discussion Tab – additional MM Archive<br />Events Tab<br />
  4. 4. Old School + New School = !!!<br />
  5. 5. “Take Me To Your Leader Website”<br />
  6. 6. Alternative Non-Paid Media #FREE<br />Journal Record Coverage<br />Square Feet (JR)<br />Shawnee Outlook Coverage<br />Report Card<br />Mom & Pop Data<br />National Retailer Data<br />
  7. 7. In-House Hard Copy<br />
  8. 8. The Actual Shoe String<br />
  9. 9. Questions?Comments?<br />Rachael K. Geiger<br />Assistant Director<br />Shawnee Economic Development Foundation<br />405.273.7490<br />Twitter - @RKBGeiger or @ShawneeEDF<br />Facebook.com/ShawneeEDF<br />
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