2011 SEDF Marketing Update


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How we effecti market Shawnee, Oklahoma on a shoestring budget.

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2011 SEDF Marketing Update

  1. 1. 2011 SEDF MARKETING update<br />
  2. 2. WWW.SEDF.BIZ<br />What’s New<br />Landing Page – IN PROGRESS<br />Site Selector’s Area<br />Demographics Page<br />Monday Memo Archive<br />Links Page<br />
  3. 3. Facebook and Twitter<br />SEO – Search Engine Optimization<br />High Volume of Small Business Usage<br />Real Time Information Source<br />Information Gone “Viral” – Viral Video<br />Post is reposted or written about so much it takes on a life of it’s own<br />Typically means the content reaches 100,000 hits in a few hours, often crashing websites from too much traffic as people pass along the information.<br />Tools<br />Wall<br />Blanket Message to Fan Base (213+)<br />Analytics on Posts<br />Discussion Tab – additional MM Archive<br />Events Tab<br />
  4. 4. Monday Memo<br />New Cleaner, More Professional Format<br />Stronger Recipient List – More Engaged Readers<br />Analytics<br />Who <br />Times Opened<br />Links Clicked<br />Number of Times Links Clicked<br />Forwarded to a Friend<br />Liked It<br />Re-tweeted It<br />
  5. 5. Site Selector Hard Copy<br />
  6. 6. Benefit of Membership in the Oklahoma City Regional Partnership<br />Online Company Database<br />Internal Customer Service Tool<br />
  7. 7. Retail Blitzkreig<br />7-Eleven<br />Academy<br />Albertsons<br />Aldi Grocery<br />Ann Taylor<br />Applebee’s<br />Barnes & Noble<br />Belk<br />Best Buy<br />Biggby Coffee<br />BJ’s Restaurant and Brewhouse<br />Borders<br />Brixx Pizza<br />BucadiBeppo<br />Burlington Brands<br />Capriotti’s Sandwich Shop<br />Carrabba’s Italian Grill<br />Central Market<br />Cheddar’s Casual Café<br />Chick-fil-a<br />Chipotle<br />Coldwater Creek<br />Corral West Ranchwear, Inc.<br />CostCO<br />Darden Restaurant Group<br />Dick’s Sporting Goods<br />Factory Connection<br />Famous Famiglia Pizzeria<br />Furr’s Family Dining<br />Gander Mountain<br />Hy-Vee Grocery<br />InterUrban<br />Jason’s Deli<br />Jimmy John’s Gourmet Sandwiches<br />Johnny Rockets<br />Johnny’s Lunch<br />Jumbo Foods<br />Kroger<br />La Madeline<br />Le Pain Quotidien<br />Lushberries Frozen Yogurt<br />Macaroni Grill<br />Marble Slab Creamery<br />McCormick and Schmick’s<br />Mellow Mushroom<br />Michael’s<br />Moe’s Burrito’s<br />Nrgize Lifestyle Café<br />Olive Garden<br />On the Border<br />Orange Tree Frozen Yogurt<br />Outback Steakhouse<br />Panda Express<br />Panera Bread<br />Paradise Bakery<br />Pet Smart<br />Pilot Travel Centers<br />Pink Berry<br />Pizza Patron<br />Planet Hollywood<br />Qdoba<br />QuikTrip<br />RaceTrac<br />Red mango<br />Red Robin<br />Rib Crib<br />Rosa’s Mexican Café<br />Safeway Grocery<br />Saladworks<br />Taco Villa<br />Tanner Factory Stores<br />The Children’s Place<br />Tilted Kilt<br />Toys R Us<br />Trader Joes Grocery<br />United Supermarkets<br />Valero<br />Wagamama<br />Western Sizzlin’<br />Which Wich?<br />Zpizza<br />REQUIRE FRANCHISEE<br />TWO SEDF CONTACTS<br />THREE SEDF CONTACTS<br />
  8. 8. Polygon trade pull study<br />
  9. 9. SEDF/SHBA Relocation Ads (Shared Cost)<br />
  10. 10. QR Code – The Next BIG ThingLanding Page<br />
  11. 11. Lower Tier supplier contact<br />Save Money in Shawnee<br />Direct Mail<br />Direct E-Mail<br />Smile & Dial<br />
  12. 12. Google Analytics<br />247 People Visitedwww.sedf.biz<br />Views ranging from Shawnee to South Africa & Singapore<br />Visitors averaged 2:28 minutes on www.sedf.biz<br />They visited an average of 3.16 pages<br />Most Popular Pages<br /> Links<br />Contact Us<br />News & Updates<br />Business Resources<br />
  13. 13. Other Items of Note<br />Comparative Surrounding ED Organization Report<br />Comparative Report on Availability of Retail Incentives<br />Manufacturers and Major Employers Handout<br />SPS Long Range Plan, Growth and ED Report (Included in your packet)<br />
  14. 14. Additional Non-Paid Marketing<br />Journal Record Coverage<br />sips downtown kafe<br />TDGI<br />Square Feet<br />Shawnee Outlook Coverage<br />Report Card<br />Mom & Pop Data<br />National Retailer Data<br />
  15. 15. SEDF Annual Marketing Expenditures<br />
  16. 16. Shawnee’s Awesome… Trust Us!<br />Having any available data on hand affords us the ability to validate our sales pitch, not just ask them to “Trust Us”.<br />The logic of validation allows us to move between the two limits of dogmatism and skepticism. ~Paul Ricouer<br />