Storytelling for Community EngagementWebinar Transcript
Stop repeating yourself
Conveying much more
than ideas with stories
Shawn Callahan
Founding Director
Anecdote
Share a moment with your colleagues
about a time when you’ve experienced a
turning point in your efforts to engage a
community. What happened?
“The shortest distance between
two people is a story.”
Terrence Garguilo
Why?
simple
C=E
Standard Operating Procedures
Best practice
One or few good answers
complicated
C E
Analysis
Expert mindset
A range of possible answers
simple
C=E
Standard Operating Procedures
Best practice
One or few good answers
complex complicated
C C E
E
Analysis
Patterns
Never complete Expert mindset
The stakeholders decide A range of possible answers
what’s good
simple
C=E
Standard Operating Procedures
Best practice
One or few good answers
complex complicated
C C E
E
Analysis
Patterns
Never complete Expert mindset
The stakeholders decide A range of possible answers
what’s good
chaotic simple
C≠E C=E
Take action Standard Operating Procedures
Push into the other domains Best practice
One or few good answers
Snowden, D. J. and M. E. Boone (2007). quot;A Leader's Framework for Decision Making.quot; Harvard Business Review November.
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