Stop repeating yourself
Conveying much more
than ideas with stories
Shawn Callahan
Founding Director
Anecdote

Share a moment with your colleagues
about a time when you’ve experienced a
turning point in your efforts to engage a
community. What happened?

“The shortest distance between
two people is a story.”
Terrence Garguilo

Why?

simple
C=E
Standard Operating Procedures
Best practice
One or few good answers

complicated
C E
Analysis
Expert mindset
A range of possible answers
simple
C=E
Standard Operating Procedures
Best practice
One or few good answers

complex complicated
C C E
E
Analysis
Patterns
Never complete Expert mindset
The stakeholders decide A range of possible answers
what’s good
simple
C=E
Standard Operating Procedures
Best practice
One or few good answers

complex complicated
C C E
E
Analysis
Patterns
Never complete Expert mindset
The stakeholders decide A range of possible answers
what’s good
chaotic simple
C≠E C=E
Take action Standard Operating Procedures
Push into the other domains Best practice
One or few good answers
Snowden, D. J. and M. E. Boone (2007). \"A Leader's Framework for Decision Making.\" Harvard Business Review November.

Do
Remarkable Things

Shawn Callahan
shawn@anecdote.com.au
www.anecdote.com.au
twitter: unorder
slideshare: http://www.slideshare.net/ShawnCallahan/stop-
repeating-yourself-conveying-much-more-than-ideas-with-
stories