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Research on organic food restaurants in india

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A brief summary of Organic food industry in India

A brief summary of Organic food industry in India

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  • 1. Organic Food Restaurant in India Gurgaon N.C.R., June 25, 2012
  • 2. Organic Food Restaurant in India Agenda 1 Organic Food Restaurants 1.1 Market Condition 1.2 Competitors 1.3 Products Available 1.4 Future Potential 2
  • 3. Organic Food Restaurant in India Market Conditions  Currently, about 70 per cent of organic agriculture items produced in India [are being exported. Why, you ask? Big bucks, clearly. Organic products fetch a 20-30 per cent higher price than inorganic products in the world market.  According to the Indian Competence Centre for Organic Agriculture, the global market for organically produced foods is $26 billion and is estimated to increase to $102 billion by 2020.  As part of 10th Five Year Plan (2002-07), the government earmarked Rs 100 crore (Rs 1 billion) for the promotion of sustainable agriculture in the country, from the establishing of national organic standards under NPOP (National Programme for Organic Production), putting in place a system of certification for products  The media is also now focusing on the ill effects of having non-organic food and advanntages of having organic food.  Example a lead Televison show hosted by Aamir Khan on his one of the episode (24th June 2012) of Satyamev Jayate asked this very same question: is the food we eat safe? In shocking revelations, the answer seemed to become more and more obvious. What we consume in terms of fruits, vegetables and grains is hazardous! The overdose of pesticides sprayed in farms leads to an increase in health problems that have a long lasting effect. 3
  • 4. Organic Food Restaurant in India Agenda 1 Organic Food Restaurants 1.1 Market Condition 1.2 Competitors 1.3 Products Available 1.4 Future Potential 4
  • 5. Organic Food Restaurant in India Competitors  There are no as such competition to the Hotel Industry but to draw a growing trend comparison the only available options in India regarding the organic food are small cafes and restaurants in various cities. The main players in this field are:  E-inn, Bangalore (This is an exclusive business hotel serving international cuisine using only organic food and food products from neighbouring farming communities.)  Lumiere, Bangalore and Cochin  Pure, Taj Lands End, Mumbai  Deli.in, Bangalore and Pune  Shahpura Bagh, Shahpura, Rajasthan 5
  • 6. Organic Food Restaurant in India Agenda 1 Organic Food Restaurants 1.1 Market Condition 1.2 Competitors 1.3 Products Available 1.4 Future Potential 6
  • 7. Organic Food Restaurant in India Products Avaliable – General Description  The products availability in organic food section is very wide and ranges from juices to Deserts. For an sample the brunch menu from Lumiere has been pasted in the object below: Microsoft Office Word Document  The cuisine available in market now a days range from Indian to continental to American. Examples can be easily seen from some of the restaurants like:  Old Ebbitt Grill, Washington D.C., U.S.A.  The Duke of Cambridge, Middlesex, U.K. 7
  • 8. Organic Food Restaurant in India Agenda 1 Organic Food Restaurants 1.1 Market Condition 1.2 Competitors 1.3 Products Available 1.4 Future Potential 8
  • 9. Organic Food Restaurant in India Future Potential for ITC Hotels  India has always been on the top when it comes to fine cuisine. The brand India, is famous world wide for their innovation and taste.  India has always moved hand in hand with the farmers to make the Indian agriculture flourish.  As the use of pesticides in food is increasing day by the in next 3 – 4 years the Organic food market will be 4 folds as per the current market size.  The foreign tourists and business people also prefer to have organic food as it is very much popular in countries like US, UK, France and many more western countries. 9
  • 10. Thank You Shaurya Garg