5. The [Truth] about online in Australia? 80% of the population are online Worth $111bn, 97% of Google revenue comes from adwords Approx. AU$12bn was spent shopping online in 2010 -11 20% of all visitors online use Google 81% of Internet consumers use search engines to find a product or service. 90% of search online is done using Google. However only approx. 10% of websites are visible because they aren’t optimised or advertising online.
6. Definition of [Website Optimisation] Is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Also called SEO.