The Truth About Your Online Success


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The truth about online is that if your not using professionals to help you with your online strategy then you are putting your business at risk.

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The Truth About Your Online Success

  1. 1. ]<br />[<br />Thetruth aboutyour online success…<br /><ul><li>[google advertising]
  2. 2. [search engine optimisation]
  3. 3. [keywords]
  4. 4. [social media]</li></li></ul><li>Why [Social media] in Australia?<br />
  5. 5. The [Truth] about online in Australia?<br />80% of the population are online <br />Worth $111bn, 97% of Google revenue comes from adwords<br />Approx. AU$12bn was spent shopping online in 2010 -11<br />20% of all visitors online use Google<br />81% of Internet consumers use search engines to find a product or service. <br />90% of search online is done using Google. However only approx. 10% of websites are visible because they aren’t optimised or advertising online. <br />
  6. 6. Definition of [Website Optimisation]<br />Is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Also called SEO.<br />
  7. 7. [Keywords] are the key to SEO<br />
  8. 8. Definition Of A Keyword<br />“A significant or descriptive word”<br />[Widget]<br />Definition Of A Keyword Phrase<br />“A significant or descriptive word phrase”<br /><ul><li>[Blue widget]
  9. 9. [Long Blue Widget]
  10. 10. [Long Blue Metal Widget]</li></li></ul><li>Why [Google]?<br />90% of all searches online are done using Googleso we have to play by Google’s rules<br />
  11. 11. [Google’s] golden rule<br />Websites will be ranked in order of most relevant to least relevant<br />
  12. 12. What Are [Google’s] Search Rules? <br /><ul><li>[Amount of Traffic]
  13. 13. [Number of Back links]
  14. 14. [Relevance of Back links]
  15. 15. [Keyword Matching]
  16. 16. [Frequency of Keyword(s)]
  17. 17. [Location of Keyword(s)]
  18. 18. [Freshness of Content]
  19. 19. [lots, lots more]</li></li></ul><li>[Get On Page 1]<br /><ul><li>Roughly 60% of searchers will click on the top 3 search results in Google</li></li></ul><li>WHY[KEYWORDS] ARE SO IMPORTANT<br />The top 10 positions (page 1) receive 110% more visits than the 11th position (1st at the top of page 2)<br />
  20. 20. What Makes Up [Search Engine Optimisation]<br />[Off Page]<br /><ul><li>Link Building – (one way & reciprocal)
  21. 21. Article Submissions
  22. 22. Press Releases
  23. 23. Social Bookmarking
  24. 24. Social Networking – (Facebook, LinkedIn, Twitter)
  25. 25. Directory Submissions
  26. 26. News Releases
  27. 27. Forum Posting</li></ul>[On Page]<br /><ul><li>Identify Optimum Keywords
  28. 28. Keywords in Page Titles
  29. 29. Site Maps
  30. 30. Keyword Focused Pages – (K.F.P’s)
  31. 31. Keyword Density - (optimum 5 times)
  32. 32. Alt tags - (for images)
  33. 33. Meta Tags Keywords - (keywords in source code)
  34. 34. Fresh Quality Content</li></li></ul><li>[Customer Feedback]<br />City Shelving has consecutively for the last 4 months had the highest sales in the companies history. <br />The Energy Clinic since ranking TWICE on the 1st page for the keyword “personal training” and “personal training Adelaide” has now had to expand their PT trainers to cope with the extra work in a traditionally down period due to doing SEO with SLAM<br />
  35. 35. So How Much Traffic Is Your Website [Missing]?How Much Traffic Is Your Opposition [Getting]?<br />
  36. 36. Join Our Social Network<br />[Facebook]- slammarketing<br />[LinkedIn]- Shaun Le Cornu<br />[Twitter] - SLAM MarketingAU<br />[Youtube]- SLAMMarketing<br />[Live Stream]- SLAMWebTV<br />