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The 5 principles for social media success
The 5 principles for social media success
The 5 principles for social media success
The 5 principles for social media success
The 5 principles for social media success
The 5 principles for social media success
The 5 principles for social media success
The 5 principles for social media success
The 5 principles for social media success
The 5 principles for social media success
The 5 principles for social media success
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The 5 principles for social media success

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The 5 principles for Social Media Success with Lauren Pitman. Discover the foundations for creating an engaging social media presence to increase conversions and brand engagement.

The 5 principles for Social Media Success with Lauren Pitman. Discover the foundations for creating an engaging social media presence to increase conversions and brand engagement.

Published in: Education, Technology, Business
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  • 1. The 5 Principles for SocialMedia Success
  • 2. Locate Identify your target audience Use appropriate networks Join groups and networkYellow Social Media Report, June 2012, Sensis, p. 13
  • 3. Infiltrate Use the right bait – headlines, visuals, language, etc. Be engaging, get people involved in your page and posts Create shareable content – quality over quantity Network – start conversations and get involved in groups Check your stats – which posts work best? Example: Dollar Shave Club
  • 4. Communicate Plan you posts – post at the right time with the right message. Be social – don’t push the hard sell, inspire & motivate as a way to engage Maintain exceptional customer service Get personal – fans connect with stories and peopleYellow Social Media Report, June 2012, Sensis, p. 34
  • 5. Educate Be the Wikipedia of your industry Show off your passion and expertise Offer help and advice – build trust and showyour value
  • 6. Convert Follow the above steps and you’ll have a better chance to convert Think about what works offline and apply it online Direct customers to your website or store Reward buyers and provide incentives Ask customers how they found you
  • 7. How can we help?“Once off” - Social Media Audit Report (required)thenOption 1 - Monthly Consulting Service (most cost effective)orOption 2 – Monthly Outsourcing Service (produces best results)
  • 8. Social Media AuditWhat you getOur Social Media Audit is for platforms like Facebook, Twitter, Youtube, Linkedin, Youtube, Pintrest and includes thefollowing:1. Social Media Audit Report – SWOT analysis of your current SM presence on up to 3 social media platforms2. Social Media Research – identifying which social media platforms are the best for your business3. Social Media Road Map – a plan of how to improve your social media performance and presence over the next 6months.4. Social Media Profile Development –creating or modifying of new or existing social media profiles required to targetyour customers. For up to any 3 social media platformsThe main outcomes Identification of current social media presence Identification of correct social media profiles for your business Creation and development of correct social media platforms Reduced risk of poor social media performance Improved social media visibility
  • 9. Consulting ServicesOnce off Audit required first then you get this1. Dedicated Social Media Strategist – Your very own social media specialist to guide you through your socialmedia development2. 6 Month Social Media Strategy Plan Creation – identifying which social media platforms are the best for yourbusiness3. Monthly Social Media Monitoring – monthly reviewing of social media performance.4. Social Media Advice– advice on the creating or modifying of new or existing social media profiles required tobetter target your customers in line with changes to social media platforms being used. For up to any 3social media platforms5. Reporting – A summary report of how the company’s social media is performing and any recommendations,advice or decision made between our social media specialist and the person(s) responsible on behalf of thecompany.The main outcomes Maintain best social media practices as social mediaplatforms change Ongoing staff training Up to date social media presence Reduced risk of poor social media performance Improved social media visibility
  • 10. Outsourcing PackagesOnce off Audit required first then you get this1. Dedicated Social Media Strategist – Your very own social media specialist to manage your social media presence on yourbehalf. Manage up to 3 social media platforms2. Set up any new social media profiles if required e.g Youtube3. Overhauling of existing social media presence4. Daily social media updates on behalf of business (quantity depends on platforms used)5. Brain storm social media campaign ideas6. Unlimited replies to customer comments in a timely manner7. 6 Month Social Media Strategy Plan Creation – identifying which social media platforms are the best for your business8. Monthly Social Media management – monthly management of up to 3 social media channels on behalf of the business.This requires the business to work closely with our strategist to ensure they have the required information to promote onbusinesses social media platforms.9. Reporting – A monthly summary report of how the company’s social media is performing and any recommendations,advice or decision made between our social media specialist and the person(s) responsible on behalf of the company.The main outcomes Maintain best social media practices as social media platforms change Peace of mind and time saving Up to date social media presence and 6 month social media plan Reduced risk of poor social media performance Improved social media visibility
  • 11. For more informationenquiries@slamstrategy.com.au

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