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  • Twitter is a high-volume network, where you can tweet ten or twenty times a day and no one will say boo, Facebook, is different the volume of updates on Facebook is much, much less than on Twitter.\nThose 10 tweets will fit perfectly within Twitter’s real-time home timeline, but they’ll clutter up your Facebook wall and may even result in a block or an unfriending.\nHashtags, @s, RTs, facebook\n\n
  • Twitter is a high-volume network, where you can tweet ten or twenty times a day and no one will say boo, Facebook, is different the volume of updates on Facebook is much, much less than on Twitter.\nThose 10 tweets will fit perfectly within Twitter’s real-time home timeline, but they’ll clutter up your Facebook wall and may even result in a block or an unfriending.\nHashtags, @s, RTs, facebook\n\n
  • Twitter is a high-volume network, where you can tweet ten or twenty times a day and no one will say boo, Facebook, is different the volume of updates on Facebook is much, much less than on Twitter.\nThose 10 tweets will fit perfectly within Twitter’s real-time home timeline, but they’ll clutter up your Facebook wall and may even result in a block or an unfriending.\nHashtags, @s, RTs, facebook\n\n
  • Twitter is a high-volume network, where you can tweet ten or twenty times a day and no one will say boo, Facebook, is different the volume of updates on Facebook is much, much less than on Twitter.\nThose 10 tweets will fit perfectly within Twitter’s real-time home timeline, but they’ll clutter up your Facebook wall and may even result in a block or an unfriending.\nHashtags, @s, RTs, facebook\n\n
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  • Transcript

    • 1. SOCIAL MEDIA TRAINING CONGRESS Shauneen Armstrong
    • 2. • Engaging in social media is not instant; keep at it
    • 3. • Engaging in social media is not instant; keep at it• Ifyou’re investing in social media, you must invest time and people to do it properly
    • 4. • Engaging in social media is not instant; keep at it• Ifyou’re investing in social media, you must invest time and people to do it properly• Social media doesn’t mean not engaging in traditional media outlets
    • 5. • Engaging in social media is not instant; keep at it• Ifyou’re investing in social media, you must invest time and people to do it properly• Social media doesn’t mean not engaging in traditional media outlets• Ensure that your online addresses are on all communications (not just logos)
    • 6. BLOGGING
    • 7. BLOGGING• Quick, easy and allows you to bypass the mainstream media
    • 8. BLOGGING• Quick, easy and allows you to bypass the mainstream media• Allows you to communicate directly with your readers
    • 9. BLOGGING• Quick, easy and allows you to bypass the mainstream media• Allows you to communicate directly with your readers• Journalists read blogs
    • 10. BLOGGING• Quick, easy and allows you to bypass the mainstream media• Allows you to communicate directly with your readers• Journalists read blogs• Blogs help cement your message
    • 11. BLOGGING• Quick, easy and allows you to bypass the mainstream media• Allows you to communicate directly with your readers• Journalists read blogs• Blogs help cement your message• Reference inspiration or hat tips
    • 12. BLOGGING• Quick, easy and allows you to bypass the mainstream media• Allows you to communicate directly with your readers• Journalists read blogs• Blogs help cement your message• Reference inspiration or hat tips• Blogs are not for press releases
    • 13. BLOGGING• Quick, easy and allows you to bypass the mainstream media• Allows you to communicate directly with your readers• Journalists read blogs• Blogs help cement your message• Reference inspiration or hat tips• Blogs are not for press releases• Post regularly
    • 14. • Blogcontent can be words, pictures, videos, audio or short and sweet paragraphs
    • 15. • Blogcontent can be words, pictures, videos, audio or short and sweet paragraphs• When a post is live, push out on Facebook, Twitter etc
    • 16. • Blogcontent can be words, pictures, videos, audio or short and sweet paragraphs• When a post is live, push out on Facebook, Twitter etc• Can track visitors
    • 17. • Blogcontent can be words, pictures, videos, audio or short and sweet paragraphs• When a post is live, push out on Facebook, Twitter etc• Can track visitors• Linking is love in the blogosphere
    • 18. • Blogcontent can be words, pictures, videos, audio or short and sweet paragraphs• When a post is live, push out on Facebook, Twitter etc• Can track visitors• Linking is love in the blogosphere• Sometimes we all make mistakes, own up and move on
    • 19. • Blogcontent can be words, pictures, videos, audio or short and sweet paragraphs• When a post is live, push out on Facebook, Twitter etc• Can track visitors• Linking is love in the blogosphere• Sometimes we all make mistakes, own up and move on
    • 20. • Do not delete posts, or amend them without saying so; it will look like you’ve something to hide
    • 21. • Do not delete posts, or amend them without saying so; it will look like you’ve something to hide• Create titles that look interesting
    • 22. • Do not delete posts, or amend them without saying so; it will look like you’ve something to hide• Create titles that look interesting• Posts should be written by a variety of voices
    • 23. • Do not delete posts, or amend them without saying so; it will look like you’ve something to hide• Create titles that look interesting• Posts should be written by a variety of voices• Ask readers what do they think
    • 24. • Do not delete posts, or amend them without saying so; it will look like you’ve something to hide• Create titles that look interesting• Posts should be written by a variety of voices• Ask readers what do they think• Do not be afraid of negative comments and always be polite
    • 25. AUDIOBOO
    • 26. AUDIOBOO• Audioboo is a website, a phone app which allows users to share sound files
    • 27. AUDIOBOO• Audioboo is a website, a phone app which allows users to share sound files• Usingthe free version allows 5 minute files which can be shared via websites, twitter, facebook and on the app
    • 28. AUDIOBOO• Audioboo is a website, a phone app which allows users to share sound files• Usingthe free version allows 5 minute files which can be shared via websites, twitter, facebook and on the app• Using it couldn’t be easier
    • 29. YOUTUBE
    • 30. YOUTUBE• Videos are a great and easy way to share a message
    • 31. YOUTUBE• Videos are a great and easy way to share a message• Ideally they should be short and sweet, try to keep under 2 minutes
    • 32. YOUTUBE• Videos are a great and easy way to share a message• Ideally they should be short and sweet, try to keep under 2 minutes• Videos on YouTube are easy to share on websites, Facebook & Twitter
    • 33. YOUTUBE• Videos are a great and easy way to share a message• Ideally they should be short and sweet, try to keep under 2 minutes• Videos on YouTube are easy to share on websites, Facebook & Twitter• You don’t have to be Scorsese to make compelling content
    • 34. YOUTUBE• Videos are a great and easy way to share a message• Ideally they should be short and sweet, try to keep under 2 minutes• Videos on YouTube are easy to share on websites, Facebook & Twitter• You don’t have to be Scorsese to make compelling content• Videos don’t always have to be made by you
    • 35. TWITTER
    • 36. TWITTER• Share
    • 37. TWITTER• Share• Listen
    • 38. TWITTER• Share• Listen• Ask
    • 39. TWITTER• Share• Listen• Ask• Respond
    • 40. TWITTER• Share• Listen• Ask• Respond• Reward
    • 41. TWITTER• Share• Listen• Ask• Respond• Reward• Interact
    • 42. TWITTER• Share • Follow Twitter trends• Listen• Ask• Respond• Reward• Interact
    • 43. TWITTER• Share • Follow Twitter trends• Listen • Build followers• Ask• Respond• Reward• Interact
    • 44. TWITTER• Share • Follow Twitter trends• Listen • Build followers• Ask • Find your voice• Respond• Reward• Interact
    • 45. TWITTER• Share • Follow Twitter trends• Listen • Build followers• Ask • Find your voice• Respond • Use Twitter apps• Reward• Interact
    • 46. • Tweets are 140 characters
    • 47. • Tweets are 140 characters• Tryto keep the character count lower so others can easily retweet
    • 48. • Tweets are 140 characters• Try to keep the character count lower so others can easily retweet• If you’re adding an url, twitter will shorten it for you
    • 49. • Tweets are 140 characters• Try to keep the character count lower so others can easily retweet• If you’re adding an url, twitter will shorten it for you• Use bit.ly to shorten urls yourself, allowing you to track hits
    • 50. RETWEETING OLD & NEW
    • 51. RETWEETING OLD & NEW•Aretweet (RT) is when you see something interesting andyou share it/retweet it to your followers.
    • 52. RETWEETING OLD & NEW•A retweet (RT) is when you see something interesting and you share it/retweet it to your followers.• Make your tweets retweetable by trying to keep under 130 characters (to allow for people’s names to be added).
    • 53. RETWEETING OLD & NEW•A retweet (RT) is when you see something interesting and you share it/retweet it to your followers.• Make your tweets retweetable by trying to keep under 130 characters (to allow for people’s names to be added).• Twitter has a retweet button (new), but it doesn’t allow you to amend tweet, or add your own thoughts
    • 54. RETWEETING OLD & NEW•A retweet (RT) is when you see something interesting and you share it/retweet it to your followers.• Make your tweets retweetable by trying to keep under 130 characters (to allow for people’s names to be added).• Twitter has a retweet button (new), but it doesn’t allow you to amend tweet, or add your own thoughts• Retweetingold style means cutting and pasting, and allows you to add a comment.
    • 55. HASHTAGS
    • 56. HASHTAGS• Hashtags make following a conversation on a given subject easier to follow
    • 57. HASHTAGS• Hashtags make following a conversation on a given subject easier to follow• Many TV shows have a hashtag allowing viewers to have an online conversation about the show, ie #rtefl
    • 58. HASHTAGS• Hashtags make following a conversation on a given subject easier to follow• Many TV shows have a hashtag allowing viewers to have an online conversation about the show, ie #rtefl• Byfollowing a hashtag conversation, you can follow what others are saying about a thread, not just your followers
    • 59. BRANDING YOUR TWITTER PAGE
    • 60. BRANDING YOUR TWITTER PAGE• Your avatar is a representation of you on Twitter
    • 61. BRANDING YOUR TWITTER PAGE• Your avatar is a representation of you on Twitter• Add a bio, you have space to add information about yourself and you should use this
    • 62. BRANDING YOUR TWITTER PAGE• Your avatar is a representation of you on Twitter• Add a bio, you have space to add information about yourself and you should use this• The background image/colour/design can be changed
    • 63. MAKING MORE OF TWITTER
    • 64. MAKING MORE OF TWITTER• Twitpic/Yfrog• Instagram• Twitter search
    • 65. TWITTER AUTOUPDATING TO FACEBOOK TO TWITTER
    • 66. TWITTER AUTOUPDATING TO FACEBOOK TO TWITTERFacebook and Twitter are two completely different networks
    • 67. TWITTER AUTOUPDATING TO FACEBOOK TO TWITTERFacebook and Twitter are two completely different networks
    • 68. TWITTER AUTOUPDATING TO FACEBOOK TO TWITTER Facebook and Twitter are two completely different networksMultiple tweets daily, then auto-updated on Facebook will look spammy
    • 69. TWITTER AUTOUPDATING TO FACEBOOK TO TWITTER Facebook and Twitter are two completely different networksMultiple tweets daily, then auto-updated on Facebook will look spammy The language on both networks is different
    • 70. TWITTER PLATFORMS
    • 71. TWITTER PLATFORMS• Twitter website
    • 72. TWITTER PLATFORMS• Twitter website• Tweetdeck for phone/computer
    • 73. TWITTER PLATFORMS• Twitter website• Tweetdeck for phone/computer• Twitter’s own app
    • 74. TWITTER PLATFORMS• Twitter website• Tweetdeck for phone/computer• Twitter’s own app• Twitterific
    • 75. SOCIAL MEDIA GUIDELINES FOR EMPLOYEES
    • 76. SOCIAL MEDIA GUIDELINES FOR EMPLOYEES• Use common sense
    • 77. SOCIAL MEDIA GUIDELINES FOR EMPLOYEES• Use common sense• Respect employer’s content confidentiality
    • 78. SOCIAL MEDIA GUIDELINES FOR EMPLOYEES• Use common sense• Respect employer’s content confidentiality• Don’t speak out of turn
    • 79. SOCIAL MEDIA GUIDELINES FOR EMPLOYEES• Use common sense• Respect employer’s content confidentiality• Don’t speak out of turn• Berespectful, using social media might be on your time, but if the proverbial hits the fan, there will be so such thing
    • 80. SOCIAL MEDIA GUIDELINES FOR EMPLOYEES• Use common sense• Respect employer’s content confidentiality• Don’t speak out of turn• Berespectful, using social media might be on your time, but if the proverbial hits the fan, there will be so such thing• Be transparent and be human
    • 81. SOCIAL MEDIA GUIDELINES FOR EMPLOYEES• Use common sense• Respect employer’s content confidentiality• Don’t speak out of turn• Berespectful, using social media might be on your time, but if the proverbial hits the fan, there will be so such thing• Be transparent and be human• Know the community
    • 82. SOCIAL MEDIA GUIDELINES FOR EMPLOYEES• Use common sense• Respect employer’s content confidentiality• Don’t speak out of turn• Berespectful, using social media might be on your time, but if the proverbial hits the fan, there will be so such thing• Be transparent and be human• Know the community• Brand yourself well
    • 83. EMAIL
    • 84. EMAIL• Constantlybuild your email list, this is probably the most valuable campaign tool you have
    • 85. EMAIL• Constantlybuild your email list, this is probably the most valuable campaign tool you have• Emailis important as part of your overall communications strategy
    • 86. EMAIL• Constantlybuild your email list, this is probably the most valuable campaign tool you have• Emailis important as part of your overall communications strategy• Email can enhance the work you’re doing
    • 87. EMAIL• Constantlybuild your email list, this is probably the most valuable campaign tool you have• Emailis important as part of your overall communications strategy• Email can enhance the work you’re doing• Rapid response to breaking news
    • 88. EMAIL• Constantlybuild your email list, this is probably the most valuable campaign tool you have• Emailis important as part of your overall communications strategy• Email can enhance the work you’re doing• Rapid response to breaking news• Empowers your members
    • 89. EMAIL• Constantlybuild your email list, this is probably the most valuable campaign tool you have• Emailis important as part of your overall communications strategy• Email can enhance the work you’re doing• Rapid response to breaking news• Empowers your members• Raise money
    • 90. EMAIL• Constantlybuild your email list, this is probably the most valuable campaign tool you have• Emailis important as part of your overall communications strategy• Email can enhance the work you’re doing• Rapid response to breaking news• Empowers your members• Raise money
    • 91. • Make sure your headline is an attention grabber
    • 92. • Make sure your headline is an attention grabber• Explain what you want people to do
    • 93. • Make sure your headline is an attention grabber• Explain what you want people to do• Keep it short, people skim emails - they don’t have time for essays
    • 94. • Make sure your headline is an attention grabber• Explain what you want people to do• Keep it short, people skim emails - they don’t have time for essays• Emails should be sent weekly to monthly, anymore is too frequent, any less is too little
    • 95. • Make sure your headline is an attention grabber• Explain what you want people to do• Keep it short, people skim emails - they don’t have time for essays• Emails should be sent weekly to monthly, anymore is too frequent, any less is too little• Keep it conversational
    • 96. • Neversend an email without an action, more than one action is too many
    • 97. • Neversend an email without an action, more than one action is too many• Images tend not to work
    • 98. • Neversend an email without an action, more than one action is too many• Images tend not to work• Timingis everything, if it takes 3 days for communications to come back on email, you’ve lost the window
    • 99. • Neversend an email without an action, more than one action is too many• Images tend not to work• Timingis everything, if it takes 3 days for communications to come back on email, you’ve lost the window• Havesomeone who didn’t write email to proofread
    • 100. • Neversend an email without an action, more than one action is too many• Images tend not to work• Timingis everything, if it takes 3 days for communications to come back on email, you’ve lost the window• Havesomeone who didn’t write email to proofread• Do a sample test with colleagues
    • 101. FACEBOOK
    • 102. FACEBOOK• 2,110,600 Irish users over age of 13 on Facebook
    • 103. FACEBOOK• 2,110,600 Irish users over age of 13 on Facebook• 1,847,720 Irish users over 18
    • 104. FACEBOOK• 2,110,600 Irish users over age of 13 on Facebook• 1,847,720 Irish users over 18• 77% of Irish internet users use Facebook
    • 105. FACEBOOK• 2,110,600 Irish users over age of 13 on Facebook• 1,847,720 Irish users over 18• 77% of Irish internet users use Facebook• (Dec 2010) 800k mobile users, up from 500k summer 2010
    • 106. • An organisation needs a Facebook page, not a personal profile
    • 107. • An organisation needs a Facebook page, not a personal profile•A page will give you insights as to what makes people are interested in
    • 108. • An organisation needs a Facebook page, not a personal profile•A page will give you insights as to what makes people are interested in• Post regularly with different dynamic content, ie your website, YouTube, Flickr, Audioboo
    • 109. • An organisation needs a Facebook page, not a personal profile•A page will give you insights as to what makes people are interested in• Post regularly with different dynamic content, ie your website, YouTube, Flickr, Audioboo• Continually monitor your wall
    • 110. • An organisation needs a Facebook page, not a personal profile•A page will give you insights as to what makes people are interested in• Post regularly with different dynamic content, ie your website, YouTube, Flickr, Audioboo• Continually monitor your wall• Don’tbe afraid of negative comments, but don’t allow certain abuses
    • 111. • Ask your colleagues to share your content on their walls
    • 112. • Ask your colleagues to share your content on their walls• Highlight whats important
    • 113. • Ask your colleagues to share your content on their walls• Highlight whats important• Make the most of FB’s new profile images
    • 114. • Ask your colleagues to share your content on their walls• Highlight whats important• Make the most of FB’s new profile images• Establish a private Facebook group where your organisation can discuss FB strategies and more
    • 115. • Ask your colleagues to share your content on their walls• Highlight whats important• Make the most of FB’s new profile images• Establish a private Facebook group where your organisation can discuss FB strategies and more• Facebookads can help drive attention to your campaigns/page
    • 116. • Ask your colleagues to share your content on their walls• Highlight whats important• Make the most of FB’s new profile images• Establish a private Facebook group where your organisation can discuss FB strategies and more• Facebookads can help drive attention to your campaigns/page
    • 117. • Don’t link Twitter to Facebook, they are different platforms with different conversations
    • 118. • Don’t link Twitter to Facebook, they are different platforms with different conversations• Don’t try to control the conversation
    • 119. • Don’t link Twitter to Facebook, they are different platforms with different conversations• Don’t try to control the conversation• Being present and being real work on Facebook
    • 120. DEALING WITH A CRISIS
    • 121. DEALING WITH A CRISIS• Don’t ignore the crisis, it won’t go away, acknowledge it
    • 122. DEALING WITH A CRISIS• Don’t ignore the crisis, it won’t go away, acknowledge it• Always be polite, always
    • 123. DEALING WITH A CRISIS• Don’t ignore the crisis, it won’t go away, acknowledge it• Always be polite, always• Sometimes humour can defuse a situation, sometimes not
    • 124. DEALING WITH A CRISIS• Don’t ignore the crisis, it won’t go away, acknowledge it• Always be polite, always• Sometimes humour can defuse a situation, sometimes not• Don’tremove negative comments, aside from appearing elswhere, you’ll battle people shouting censorship
    • 125. DEALING WITH A CRISIS• Don’t ignore the crisis, it won’t go away, acknowledge it• Always be polite, always• Sometimes humour can defuse a situation, sometimes not• Don’tremove negative comments, aside from appearing elswhere, you’ll battle people shouting censorship• On Facebook have moderation guidelines/page rules clearly visible
    • 126. • Letpeople have their say, they will have it anyway elsewhere
    • 127. • Letpeople have their say, they will have it anyway elsewhere• Respond timely
    • 128. • Letpeople have their say, they will have it anyway elsewhere• Respond timely• Staff should be prepared to respond out of hours, ie weekends
    • 129. • Letpeople have their say, they will have it anyway elsewhere• Respond timely• Staff should be prepared to respond out of hours, ie weekends• Nuclear option, close down comments on Facebook

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