Social Media Marketing

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I recently gave this presentation to a group of Marketing Executives. There is a significant amount of data out there to encourage individuals and businesses to jump on board the social media trend. …

I recently gave this presentation to a group of Marketing Executives. There is a significant amount of data out there to encourage individuals and businesses to jump on board the social media trend. In this presentation, I outline The Covenant Group's Five C's of Social Media Marketing and demonstrate their impact on a platform like LinkedIn.

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  • Although a number of our clients consistently hear that they MUST be on social media, one of the main questions they have once they sign up is HOW CAN WE EFFECTIVELY IMPLEMENT THE 5 Cs?

    Let me use LinkedIn as an example since many of us have had experience with the site.

    The first thing you need to do is build out an effective profile.

    next, Connect with members of your community to grow you connections.

    then start to ENGAGE.

    Join Groups!

    Test out a Targeted Ad Campaign.

    Leverage LinkedIn’s publisher
  • At The Covenant Group, I work with our clients to help them leverage LinkedIn through a detailed review of their existing profile to highlight areas where they can improve, identify what is missing and how they can differentiate themselves from the crowd

    Your profile is not just about raising your professional reputation, but also about building your personal brand.
  • Connect with members of your community to start building out your connections. You can find people by searching them directly, adding you email address book, or visiting the connections tab where people will be suggested to you right there!

    Don’t explain, illustrate. Don’t tell, describe
  • Next is ENGAGE. To engage with your connections – like, comment, or share their content. LinkedIn now provides you with the opportunity to congratulate people when they change jobs or are celebrating an anniversary at a job – take advantage of the opportunity to reach out



    Don’t explain, illustrate. Don’t tell, describe
  • Once I go to read an article and want to send it to Garrett, a message appears on the right hand side. I can customize both the Subject and the body of the message or choose from the message type options in the dropdown menu as a starting point.
  • As much as you may really want this referral, you may come across a time when it has actually been a while since you were in touch with the person who can make the introduction.

    If so, once you click the OK…. Got It! You will be directed to their profile page on ABConnect where you can find an article that can re-connect the two of you.
  • If you are looking for content directed at your own interest, you can visit the content page where you can add or edit topics that are of interest to you and find content to demonstrate your thought leadership.

    Do remember that at any time, you can use the share buttons for Twitter or LinkedIn inside each article box that will allow you to share the article across your own network.
  • As you consider how you will enhance your existing marketing strategy to incorporate these elements, remember that there are 3 considerations in building your brand: Relevance, Differentiation and Sustainability.

    With our lients we address and answer the following questions:
    What do you do to ensure your relevance?
    How do you demonstrate your uniqueness?
    In what ways do you communicate how you are building a sustainable business?

    A key aspect of our work is helping you build your brand.

    We lay out a Success Framework. If you do all of the things we teach well, you will be very successful.

Transcript

  • 1. S H A U N A T R A I N O R T H E C O V E N A N T G R O U P Social Media © The Covenant Group shauna@covenantgroup.com 877.903.3878 ext. 314 @ShaunaTrainor @TCGIntl
  • 2. Who’s on Social? © The Covenant Group
  • 3. Why Social? Conversation Content Connection Community ALL to CONVERT © The Covenant Group
  • 4. What Platforms are People Using? 1. LinkedIn 2. Twitter 3. Facebook © The Covenant Group
  • 5. Don’t Discount the Other Guys! Google+ YouTube Pinterest, Instagram Yelp, Better Business Bureau Slideshare Podcast Your Own Website ABConnect © The Covenant Group
  • 6. How Can You Engage Your Community? EX: LinkedIn Build your profile Connect Engage Groups Targeted Ads Publisher © The Covenant Group
  • 7. How Can You Engage Your Community? Build your profile © The Covenant Group
  • 8. How Can You Engage Your Community? Connect © The Covenant Group
  • 9. How Can You Engage Your Community? EX: LinkedIn Engage © The Covenant Group
  • 10. How Can You Engage Your Community? Groups © The Covenant Group
  • 11. How Can You Engage Your Community? Targeted Ads © The Covenant Group
  • 12. How Can You Engage Your Community? Publisher © The Covenant Group
  • 13. All Part of the Marketing Mix 1. Sales to Existing Clients 2. Obtaining Introductions, Recommendations and Referrals 3. Pipeline Management 4. Networking and Netweaving 5. Internet Marketing and Social Media 6. Collateral Professionals and Centers of Influence 7. Seminars 8. Community Involvement © The Covenant Group
  • 14. Internet Marketing  SEO & SEM increases your Google ranking and makes it easier for people to find you  Social Media channels  Posting videos, images and articles on social media and your website © The Covenant Group External Marketing
  • 15. Pipeline Management  Newsletter  Birthday/Anniversary Acknowledgement  Invitation to Events  Milestone Events  ABConnect © The Covenant Group Internal Marketing
  • 16. Pipeline Management  ABConnect © The Covenant Group Internal Marketing
  • 17. Pipeline Management  ABConnect © The Covenant Group Internal Marketing
  • 18. Pipeline Management  ABConnect © The Covenant Group Internal Marketing
  • 19. Pipeline Management  ABConnect © The Covenant Group Internal Marketing
  • 20. Pipeline Management  ABConnect © The Covenant Group Internal Marketing
  • 21. Pipeline Management  ABConnect © The Covenant Group Internal Marketing
  • 22. Pipeline Management  ABConnect © The Covenant Group Internal Marketing
  • 23. Marketing There are 3 considerations in building your brand: 1. Relevance - Do clients and prospects see what you do as relevant to them? 2. Differentiation - Do they see what you do as unique? 3. Sustainability - Do they see the relationship with you as ongoing? © The Covenant Group
  • 24. Anything That Would Still Hold You Back? © The Covenant Group
  • 25. Thank You!  QUESTIONS???  Interested in a LinkedIn Review Session?  Interested in ABConnect?  Check it out – abconnect.covenantgroup.com  Let’s setup a webinar for The Covenant Group to take you through the application!  Join us at The Pinnacle Conference  November 9 - 11 at the Fontainebleau Miami © The Covenant Group