Shaun Milne - TV's Digital Journey

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Slides to accompany 'TV's Digital Journey' talk by Shaun Milne, Editor Advance & Stream Content, Digital Publishing, for the Scotsman Debate conference #ScotMedia on April 30, 2014. NOTE: Host policy means video in Slide 12 will only work when downloaded from SlideShare

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Shaun Milne - TV's Digital Journey

  1. 1. Shaun Milne Editor, Advance & Stream Content STV, Digital Publishing ‘TV’s digital journey’ @milnemedia
  2. 2. Where we are How we got here Where we’re going ‘TV’s digital journey’
  3. 3. d i g i t a l ?
  4. 4. – eMarketer, March 2014 “This year, for the first time ever, the amount of time UK consumers spend with digital media will surpass the amount of time spent viewing television.” Prediction: 3hrs 41mins digital activity v 3hrs 15mins television viewing An exciting new, interactive & complimentary TV audience
  5. 5. 57% watch TV live on tablet at least once a week Social media used by 11% to connect with shows Smartphones owned by 59% of UK consumers The majority (91%) of people in UK still watch TV in their living room Source: Ofcom Communications Market Report 2013/DG MediaMind/Ipsos Mori 1 in 4 of people owns a tablet device
  6. 6. 1,856,680,860m Active social network users in 2014 2004 2006 1994 2011 2011 2014 43,000,000 unique users every weekSource: BBC Source: We Are Social
  7. 7. 2006 2008 2010 2010 2011 2011 2013 2014 Next …. ? Launching 6:30pm, June 2 Argentinianbase 27m page impressions 3.2m unique browsers 2.3m video streams monthly average stv.tv
  8. 8. setting the trend
  9. 9. Connected
  10. 10. Best watched soap in Scotland Source:TVBarb,Comscore,Twitter/facebook 2007 825,000 average audience 2013 522,000 followers 2 million likes 7,000 browsers 12,500 page views 74,000 weekly catch-ups across devices 870,000 average audience
  11. 11. SHORTLISTED download the app > cities.stv.tv
  12. 12. STV Glasgow launching June 2014 STV Edinburgh launches December 2014 12 year licence most locally focussed news service in UK Local TV completes circle with STV News STV Sport & STV Cities cities.stv.tv
  13. 13. Scots are more likely to use social media (56%) than rest of UK average (45%) 0 75000 150000 225000 300000 Regional dailies (Scottish) Bauer (Scottish) BBC Scotland (Company) STV (Company) Dailies & Sundays (Scottish) we talk, we share, we listen Source:@Scotpapers,April2014Link:ScottishMainstreamMediaon@Twitter Mainstream Scottish media on @Twitter
  14. 14. BE BOLD lead by doing
  15. 15. Since 2008 STV has invested £6million in digital business Share price + 360% £8million in broadcast business
  16. 16. STAND TOGETHER good people make the best company
  17. 17. SKILLED WORKFORCE JOB CREATION Digital team risen from 4 in 2008 to 76 in 2014 Broadcast staff increased from 162 in 2008 to 210 now digital natives Editorial now accounts for almost two-thirds of digitally native colleagues
  18. 18. 0 3.5 7 10.5 14 2011 2012 2013 2014 2015 2016 7 7 8 9 11 13 Digital Growth & KPIs (£ millions) Aim to deliver at least a third of all STV earnings by 2015 from non broadcast activity Source:STVGroupplc,2013annualreport
  19. 19. STRIVE TO SURPRISE
  20. 20. A whole new ball game Uefa Cup final 2012 15.7k TPS Source: Mashable World Cup final 2010 3,283 TPS Source: Twitter World Cup final 2014 Most digital sporting event ever?
  21. 21. futures
  22. 22. Strive to Surprise: what’s your USP? Stand Together: empower your people Be Bold: believe in what you’re doing
  23. 23. #thanks :-) http://www.slideshare.net/ShaunMilne

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